Sterling Promotions
Pepsi Joins ABC TV In ‘Play For Billion’ Promo
Pepsi-Cola and ABC have announced the “Play For A Billion” Sweepstakes, where one finalist will be guaranteed to win $1 million on national TV, with the chance to receive an additional $1 billion.
Damon Wayans, star of ABC’s comedy series, “My Wife & Kids,” will host the Sweepstakes event. Special Pepsi packages hold sweepstakes entry codes and consumers can enter the codes on the Web site. 200 consumers will be selected as sweepstakes winners and will appear on the primetime special, during which they will compete for the $1 billion prize.
“ABC’s talented stars will introduce millions of viewers to our promotion and give Pepsi drinkers the opportunity of a lifetime,” said Dave Burwick, Chief Marketing Officer of Pepsi-Cola. Added Mike Benson, Sr. V.P., Marketing, ABC, “This partnership taps the promotional power available to ABC and Pepsi on TV and retail outlets nationwide.”
Krispy Kreme’s MobileStore Featured At Events
Krispy Kreme Doughnuts, Inc. has created a Krispy Kreme store on wheels that produces fresh, hot Krispy Kreme doughnuts and coffee. The mobile store is used at select events and store openings.
The custom-designed, 18-wheel truck serves as both carrier and production line for the Krispy Kreme mobile store, which can produce up to 100-dozen signature Original Glazed doughnuts per hour.
The mobile store also serves other varieties of Krispy Kreme Doughnuts, Krispy Kreme’s new blend of fresh-roasted coffee and other beverages.
ExxonMobil 1 Promotes At Racing Events
Exxon Mobil recently used this Xtra Lite Display system to create a hospitality area for the Exxon Mobil 1 Race Team before and during the Daytonna 2004 races.
The portable Mobil 1 exhibit and signage was very successful and even stood up under some 30 mile an hour wind gusts.
The display system was provided by Xtra Lite Displays, 501 E. Hwy. 13, Burnsville, MN 55337; (Tel) 952-894-6622; (Web) www.xtralite.com.
IntelliMat Uses Multimedia Displays To Capture Consumers' Attention
The Egg Factory is introducing Intellimat, a new multi-media digital display designed for the floor.
IntelliMat is a wear-resistant, 3-foot by 4-foot screen, raised only a half inch off the ground. It delivers multi-media, TV-quality advertisements and can be interactive with customers. More importantly, it delivers these messages to consumers in retail environments when they are in a position to buy.
“Intellimat is at the leading edge of a technology movement to cost effectively provide detailed product information to consumers when and where they make buying decisions,” said Jim Barney, Vice President for Sales & Marketing at The Egg Factory.
For more information, contact The Egg Factory, LLC, Roanoake, VA, (Tel) 540-777-6550, visit www.eggfactory.com.
Dodge And Got Milk? Partner For ‘Shake Stuff Up’ Tour
Got Milk? is partnering with Dodge for the “Shake Stuff Up” tour, as part of a nationwide effort to showcase new milk flavors and educate consumers about the nation's calcium crisis.
The tour will travel more than 60,000 miles and conduct more than 400 events in 100 cities in less than eight months.
Dodge donated three of its new Sprinter commercial vans for the cross-country grassroots campaign.
At events across the country, the Dodge Sprinters will stop at retail stores and special events to showcase new milk flavors and engage consumers with information, giveaways and interactive games conducted directly from the vehicles.
Red Bull Flugtag Launches 2004 Tour
Red Bull Flugtag has launched the 2004 USA tour. Flugtag, which means “flying day” in German, was started over 13 years ago as a fledgling event in an Austrian Town. Today, Flugtag has been produced in over 20 countries.
This event is a contest in which voluntary participants construct human-powered flying machines that will be piloted, dragged, and pushed off a 24-foot ramp into a large body of water.
Ravenswood Launches Mobile Tour
Ravenswood Winery has appointed Renegade Marketing Group to develop an integrated experiential marketing program. Renegade will launch Ravenswood’s first mobile marketing tour at festivals this summer.
“Ravenswood’s slogan, ‘No Wimpy Wines’ says it all,” said Drew Neisser, Renegade CEO. “This mobile marketing tour reflects the attitude of this cutting edge winery.”
Continental Launches Mobile Mktg. Promo.
Continental Teves, a supplier of automotive safety technologies, is conducting its U.S. “Safely There” mobile marketing campaign.
Continental’s custom designed tractor-trailer is traveling throughout the U.S. to educate consumers about onboard safety systems available in vehicles. The trailer has interactive educational kiosks with realistic driving simulations created by Norwood, MA-based Cramer, a media productions company that also developed the “Safely There” campaign.
Cramer leveraged the same type of 3D computer graphic technology used in contemporary video games to make the driving simulations as realistic and exciting as possible. The driving simulations also incorporate force feedback including tension and vibration in the steering wheel, as well as the rapid pulsing sensation in the brake pedal felt when anti-lock brakes are working.
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