Sterling Promotions
Interactive Tabletop Displays Promote McDonald’s Anniversary
Reactrix Media Systems, a San Carlos, CA-based developer of interactive in-store media, deployed three of its projectable media systems in the newly-opened McDonald’s 50th anniversary restaurant located in downtown Chicago.
The interactive tabletop displays react in real-time to people’s movement, allowing McDonald's customers to have fun and connect with each other as they enjoy a meal.
“The Reactrix tables are a great way to showcase McDonald's sense of fun, opportunity and commitment to our customers-it’s all about creating a great, unique dining experience,” said Dan Wohlfeil, McDonald's.
Reactrix’ visioning technology actually “sees” and responds to consumers movement as they interact with the programmed media content.
For more information, visit Reactrix Media Systems at (Web Site) www.reactrix.com.
Towering TermiteTwo Story Inflatable Exhibit
This towering termite, sponsored by Termidor Termite Defense, is a mobile interactive termite exhibit housed in a two-story high inflatable termite.
The 60-ft long inflatable termite was created to educate and entertain people about termites and the newest methods to control them. The exhibit has received over 100 million media impressions. It has received TV and radio coverage because of the spectacular exhibit. The 2005 tour will visit 20 cities.
The Towering Termite Two Story Inflatable Exhibit was created by The Inflatable Marketplace, El Cajon, CA, (www.theinflatablemarketplace.com), for promotion agency Pro Motion, St. Louis, MO, www.promotion1.com.
InterMall Media Launches P.O.P. TV Network
The InterMall Advertising Medium is a continuous video display placed in malls, designed to drive shoppers to stores. This point-of-purchase TV advertising network reaches mall shoppers where they shop. InterMall Media’s eye-catching, array of large digital plasma screens are strategically located throughout the mall.
For more information, contact InterMall Media, (Tel) 303-591-3797, (Web) www.intermallmedia.com
HoloDeem Coupon Machine Uses 3D Holographic Technology
The HoloDeem Coupon Machine promotes the use of coupons via a self-service, interactive touch screen kiosk equipped with patented 3D holographic technology.
The HoloDeem Coupon Machine displays Holo-mercials, patented 3D aerial holographic commercials that attract attention while inviting consumers to view and print coupons via self-service touch screen technology located inside the entrance to grocery stores, department stores and shopping malls. This unique marketing approach provides the power of an interactive media experience to promote branding and product launches together with an innovative, new way to coupon.
For more information, contact HoloDeem, Inc.,100 State Street South, Kirkland, WA 98033; (Tel) 866-465-6333; (Fax) 425-576-1590; www.holodeem.com.
Anheuser-Busch Runs ‘America Supports You’
Sixteen Clydesdales, a variety of exotic animals from SeaWorld and Busch Gardens, two mobile television studios and millions of every day citizens have joined together to send messages of pride and appreciation from home to our nation's troops as part of Anheuser-Busch’s “Here’s To The Heroes Tour 2005.” The effort brings to life Budweiser’s “Everyday Heroes” Clydesdale commercial.
The tour covers 21 cities in 10 weeks. SeaWorld animals are accompanying the tour at various stages, along with a mobile exhibit that allows visitors to record customized messages to our U.S. troops serving overseas. In return, the troops overseas have the opportunity to record personal messages of thanks to supporters at home to be played on two large screens at each end of the mobile display.
BV Rolls Out Vineyard To Vegas Tour
Historic Napa vintner Beaulieu Vineyard is taking the winery on the road this summer in a big, red, BV branded tour bus.
In benefits across the country, co-sponsored by local radio stations, the BV Vineyard to Vegas tour will host competitive team grape stomping for charity, opportunities to win trips to the Las Vegas 100th Birthday Bash, Collective Soul concert tickets, wine tasting and interactive wine education games.
As an official sponsor of the Las Vegas Centennial, the BV Vineyard to Vegas Tour will parallel the Road to Vegas Tour, a 10 city concert series with multi-platinum rock group Collective Soul.
Crest Launches Crest Imagine Tour
Procter & Gamble has launched the Crest Imagine Tour featuring an 18-wheeler transformed into a giant tube of Crest Whitening Plus Scope toothpaste.
The mobile tour is visiting high profile events, food & music festivals, vacation destinations, hot spots and major cities--places where consumers find themselves in need of fresh breath. The tour’s theme “imagine, a toothpaste that is there when you need it!” stems from consumers being given an opportunity to enter the "toothpaste tube” and utilize themed brushing stations to brush their teeth, enjoying “an exciting brushing experience.”
The mobile vehicle features eight tooth brushing stations, each of which offers one of three flavors of Crest Whitening Plus Scope, including the newly-introduced citrus. Each station delivers a multi-sensory brushing experience with an intelligent lighting system, surround sound and electric misters which pulse out scents relating to the flavor offered at that station. The mobile tour vehicle also includes computer stations where visitors can enter the Crest “Vacation Like a Celebrity” sweepstakes for a chance to win a trip to Jumby Bay Resort off the coast of Antigua.
The Crest Imagine Tour was created by Market Connections, the event marketing division of Vacation Connections.
XPOSIV TV Video Displays Are Launched In Upscale Venues In LA
XPOSIV TV, which features art and fashion videos delivered through an elegantly compact video display, has been placed at venues catering to affluent consumers in Southern California.
XPOSIV TV generates revenues by selling 15-second commercial slots to advertisers. The Company’s goal is to be the first and most renowned “video magazine” in the U.S., and to attract the most exclusive advertisers through strategic location placements, entertaining content, stylish design and new technology.
XPOSIV TV consists of a 19-inch flat video screen housed in a 21" x 26" stainless steel frame, giving it the appearance of a framed piece of art. The video plays automatically for a pre-set number of hours as determined by a timer.
For more information, contact XPOSIV TV at 912 E. 3rd Street, Los Angeles, CA 90013; (Tel) 800-570-8050, (Fax) 213-291-2168, (Web Site) www.xposiv.tv.
Rolling Smart Board Vehicles Target Latino Markets
CityReach Latino, targeting the Latino population, has launched its state-of-the-art Rolling Smart Board vehicles.
CityReach’s Rolling Smart Board vehicles, display three large advertising panels targeting specific Latino markets. Advertising impressions are tracked using GPS, ad scheduling software and software technology that provides a digital affidavit of performance for each truck. The advertisements are printed on film, not vinyl, which provides vibrant images. At night, all three ad panels become backlit.
For more information, contact CityReach Latino, 915 L Street, Sacramento, CA 95814; (Tel) 888-833-8334, (Web Site) www.cityreachlatino.com
AquaCell Lifts Sales Of Dove Cool Moisture
Unilever recently advertised Dove Cool Moisture on AquaCell water coolers installed in Duane Reade drug stores with a reported increase in sales of Dove Cool Moisture by 34% compared to sales in stores without the “Message On The Bottle” advertising.
AquaCell’s “Message On The Bottle” advertising program provides unique in-store point-of-purchase advertising.
The Company installs its patented AquaCell Bottle Water Cooler System into the retail locations and retains ownership of the “”billboard” water cooler. Advertisers get face-to-face impact with targeted consumers in a time frame pertinent to making a purchasing decision, driving impulse sales.
For more information, contact AquaCell Technologies, Inc., Trademark Street, Rancho Cucamonga, CA 91730l (Tel) 800-326-5222; (Fax) 909-987-6306; (Web Site) www.aquacell.com.
Hideous Liqueur Provides On-Premise Accounts With P.O.S.
Hideous Liqueur has provided its on-premise accounts with a ‘Hideous Bar Kit,’ including posters, interactive tabel tents, coasters, and t-shirts.
The ‘tongue-in-cheek’ posters encourage readers to call a rejection line, a motivational line, a sick-day excuse line or a “late night dialing” prevention line. All the materials take a self-depricating tone to say, “we didn’t think about the repercussions of creating a great-tasting shot liqueur.”
The p.o.p. materials were developed for Hideous Liquer by Sullivan-St. Clair, a Mobile-AL-based marketiing agency.
Giant Banners Promote Atomic X At Sporting Events
Atomic X Hydration Beverages, located in Laguna Hills, CA, displayed spectacular grand-format vinyl banners at the NFL Pro Bowl to promote its non-carbonated energy drink.
Colorful wide-format banners were also used to attract customer attention at participating 7-11’s, ARCOs, Mobils, Chevrons, 76s and other independent convenience stores.
The Atomic X energy drink banners were produced by IPG Imaging Professionals, located in Lake Forest, CA.
StarShade Promotes Heineken Brand At Golf Tournaments
The StarShade 800, a canopy unit covering 800 sq. ft. of area, is being used by Heineken as a reception area at golf tournaments.
The Heineken brand logo covers the full area of the canopy. Standing 19 ½' feet tall, the StarShade drew a huge crowd in addition to providing coverage for the reception area.
The StarShade 800 was produced by KD Kanopy, Westminster, CO; (Tel) 303-650-1310.
Wienerschnitzel Runs ‘Mini To The Max’ Promotion
Wienerschnitzel, a leading hot dog chain, is conducting the “Mini to the Max” on-the-cup promotion, where every cup is a winner. One lucky mini winner will take home the grand prize-a 2005 Mini Cooper.
Other prizes include Sony mini DVD and MP3 players, and Wienerschnitzel food (Mini Snak Paks, Mini Chili Dogs, Mini Corn Dogs and small Pepsi beverages).
Dunkin Donuts Launches Ice Lounge Sampling Van Tour
Dunkin' Donuts is conducting the Ice Lounge sampling van tour to promote the new taste sensations in its iced coffee line-up. In addition to French Vanilla and Hazelnut, the new ice coffee flavor choices include: Blueberry, Raspberry, Marshmallow, Caramel, Toasted Almond, Cinnamon and Coconut.
Iced Coffee enthusiasts will have the chance to sample the new flavored beverage line when the Ice Lounge sampling van tour stops in 30 cities and states on the east coast and westward to Chicago. The sampling van tour will stop at popular concerts, events and even the beach. Outfitted with funky lounge furniture, video games, and a live DJ, the tour is designed to be a mobile party, complete with giveaways and samples.
"The Dunkin' Donuts Ice Lounge sampling van tour is bringing the brand directly to young adults, enabling them to experience Dunkin' Donuts great iced beverages at the beach, park and wherever else they are having fun," said John Gilbert, Dunkin’ Donuts Vice President of Marketing.
PING Equipment Trailer Covers PGA Tour
PING has introduced an equipment trailer, which will log more than 35,000 miles covering the PGA Tour.
“The players’ need for faster, more complex service has increased. By adding the trailer, we can quickly respond to their requests,” said John Solheim, PING Chairman.
The 30 ft. trailer, built by FeatherLite, is equipped with a loft/lie gauge, grinding wheel, finishing wheel, electronic swing weight scale, and gripping station.
“From a marketing standpoint, it gives us an on-site presence and a rolling billboard that will log more than 35,000 miles,” said Solheim. The company will also use the trailer for visits to retail locations.
Novartis Tour Promotes Lamisil
Novartis Pharmaceuticals, maker of Lamisil Tablets, has kicked off a national educational campaign about maintaining foot health called “Hit The Road, Digger!”
The mobile marketing tour will visit 23 cities around the nation during the spring and summer months.
Board-certified podiatrists will be on hand at each event to help educate people about proper treatment of common conditions such as nail fungal infection, which can be effectively treated with Lamisil. The podiatrists will provide free foot health screenings.
The campaign aims to reach people during the spring and summer season when they are most aware of their feet and foot health.
The “Hit The Road, Digger” mobile marketing tour is making stops at dozens of events across the country, including major marathons and running events, sporting events and state fairs.
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