Sterling Promotions
Corona & Playboy Run Summer Sweepstakes
Corona Extra is partnering with Playboy this summer to take its “Linen & Lime” promotion to the next level. Targeted to the urban market, the promotion is supported with on -and off-premise POS, radio and print ads in Playboy. “The eye-catching POS and sweepstakes will build the product’s momentum with the urban market,” said Don Mann, Marketing Manager, Gambrinus Co.
The sweepstakes winner will receive a luxury home for the weekend, invitation for three guests and a private party including a Playboy Playmate. Consumers can enter the sweepstakes via forms on retail displays, and the July issue of Playboy.
On- and off-premise displays include dimensional danglers, table tents and banners, and there will also be Corona “White Linen Parties” at on-premise accounts. The “Linen & Lime” promotion was developed by multicultural agency GlobalHue.
Onspot Digital Network Is Launched
Publicis Groupe and Simon Property Malls have launched the OnSpot Digital Network, a high-definition digital network in Simon Malls.
“We are offering marketers a unique opportunity for ongoing brand awareness with extremely upscale consumers," said Simon Badinter, CEO of Publicis. Stewart Stockdale, CMO, Simon Property Group, said “Our shopping centers are extremely targeted, high traffic locations.”
OnSpot Digital Network will broadcast on nearly 2,000 screens by the end of the summer.
Coors Light Silver Bullet Train To Tour Country
Coors Light is bringing Rocky Mountain cold refreshment to consumers nationwide with the Silver Bullet Train mobile marketing vehicle, designed to look like the Silver Bullet Train in Coors Light ads.
Jim Sabia,V.P., Marketing, Coors Light, said, “We are bringing the Train to cities and at festivals, offering consumers a chance to win Coors Light prizes.”
The first car of the Silver Bullet Train is a mobile brewery tour containing displays and large flat-screen TVs. The second car is the Coors Light Lounge offering consumers the opportunity to play interactive games on Sony game systems. The Silver Bullet Train was created by Vivid Marketing, Smyrna, GA.
Jorge Campos Scores In Bimbo P.O.P. Campaign
Jorge Campos, symbol of Mexican soccer, recently teamed up with Bimbo, Mexico’s leading baking company, for a promotion tying into the World Cup.
Campos’ is featured on p.o.p. displays in the U.S. The displays feature the slogan, “Solo necesitas pasion.”
“Just as Campos' passion made him a world class champion, Bimbo’s passion for creating the highest quality products has made us a world class leader in the baking industry,” said Juan Miguel Esaa, Bimbo Brand Manager for the U.S. “This program likens passion for our work with our customers’ passion for soccer.”
In addition, the Bimbo brand has launched three new products including Manthechox vanilla muffins; Panque Marmol, a marble pound cake; and Flaxseed Bars for the health conscious. Support for the new products introduction incorporates engaging p.o.p. materials including headers and store static clings and promotional activities.
Glaceau Vitamin Water Launches Mobile Tour
Glaceau Vitamin Water launched a national marketing tour to promote Formula 50 Vitamin Water, co-created with rap star 50 Cent. The nationwide tour greeted all arriving Anger Management Tour concert goers and a professional mobile sound stage was set up for an MC battle to find the best freestyle MC in each particular market while serving as a sampling opportunity for Vitamin Water and their network of nationwide hydration teams and vehicles.
Festive Productions (www.festiveprod.com), a leading special events production company, provided a 40x24 Hydraulic Mobile Stage, Tow vehicle, Next GEO T Sound System, Lighting, DJ, MC Battle Host, Stage Vehicle Branded Wrap and major signage opportunity. The tour traveled over 15,000 miles in less than 2 months cross country and up and down each coast.
Anheuser-Busch Promotes Seasonal Beach Bum Blonde Ale
Anheuser-Busch’s newest draught, Beach Bum Blond Ale, brings refreshment and relaxation to adults this summer, continuing the brewer’s popular seasonal draught program.
On-premise signage encourages adults to ask for Beach Bum Blond Ale when at their favorite bar or restaurant this summer.
Equal Bus Tour Campaign Launches
Merisant is conducting a promotional campaign and Bus Tour for its Equal brand, which highlights the zero calorie sweetener as the perfect beverage accompaniment. The campaign represents the largest experiential campaign that Merisant has ever executed.
The Equal Campaign Bus Tour is the centerpiece of the program. The bus, a double-decker, fully wrapped café on wheels, is visiting retailers and lifestyle events in major markets. Campaign staffers are handing out coffee and tea with Equal, as well as new Equal Flavor Sticks, and encourage consumers to "cast their vote" for the flavor they like the best.
“Our research shows that people who use Equal have a passion for the brand,” said Susan Silver, Marketing Director at Merisant. “The campaign rallies around the fact that Equal makes beverages taste great and it encourages consumers to demand a better-tasting beverage with Equal.”
Equal’s 2006 promotional campaign and Bus Tour was developed by 141 Worldwide, a Chicago, IL-based marketing services company. 141 Boomerang, the experiential marketing division for 141, is managing the bus tour.
Airships To Display Interactive Advertising
The Lightship Group, has introduced the new A-170 Video Lightsign Airship, offering a new technology to broadcast live TV, Internet sites, slide shows or virtually any other media on its full color 30' x 70' LED screen. It can also be used in integrated marketing and promotional campaigns utilizing GPS tracking, two-way communication with customers, text messaging and phone tie-ins.
Messages can be changed in real time so an advertiser could promote a breakfast product in the morning and a lunch or dinner entrée in the afternoon or evening on the same LED sign without having to land to change the data.
For more information, contact The Lightship Group, Orlando, FL, (Tel) 407-363-7777, (Web Site) www.lightships.com.
Refresh Media Units Offer Unique Advertising
Farah Service, an international marketing company specializing in outdoor and point-of-sale media, is installing Refresh Media Panels along the Coney Island boardwalk this summer.
These units provide a cooling mist for 10 seconds when activated.
“Refresh units provide a benefit to people while offering a unique advertising space for brands that need to reach the 10-million plus people that visit Coney Island in the summer,” said Rick Rome, Managing Director of Farah Service International. For more information, call 212-813-9070, (Web) www.farahservice.com.
Coupon Dispensing Kiosks Launched In BI-LO Stores
Matthias MoneyBoard’s new coupon dispensing system via kiosks is being piloted by BI-LO supermarkets in the Southeast.
The interactive web-based system is available in stores 24/7 with three free-standing touch-screen kiosks per store, each with two screens displaying 24 coupons at all times. A touch of the illuminated image on the screen gives the shopper an instant coupon for a product, along with its location in the store. The instant-access unit revolutionizes coupon marketing, redemption, validation and reconciliation. Manufacturers also control the maximum number of coupons redeemed and the coupon amount, while MMB manages all aspects of the program for the manufacturers and the stores. Data is delivered via secure internet transmissions.
For more information on the Matthias MoneyBoard coupon machines, visit www.matthiasmoneyboard.com.
Babies ‘R’ Us Conducts Road To Motherhood Tour Across U.S.
In an effort to help parents prepare for the arrival of a child, Babies “R” Us has launched the “Road to Motherhood Tour” in conjunction with Babytalk magazine, Carter’s, GE Healthcare Technologies and Motherhood Maternity. This program is the first of its kind designed to offer expectant and new parents a wide range of relevant information in a unique and entertaining format.
A custom-designed, self-contained 53’ trailer offers information about topics from conception to birth. The tour vehicle includes a series of self-guided exhibits in nearly 1,000 square feet of space. This special exhibit will travel to more than 100 destinations, including Babies "R" Us stores across the U.S. through November. The exhibit culminates in a viewing of a live-to-tape birth of a child in a realistic labor, delivery, recovery, and post-partum maternity area.
Disney/Pixar’s “CARS” Road Trip Presented By State Farm
Disney/Pixar’s “CARS Road Trip 06” presented by State Farm will bring the “CARS” stars to life through interactive experiences. The tour, which was developed by the Becker Group, Baltimore, MD, will cross the country and be highlighted by an appearance at the World Premiere for Disney/Pixar’s “CARS” in Charlotte, NC at the Lowe’s Motor Speedway. The cars will ride in style via a special truck inspired by the character Mack, which will be provided by Mack Trucks.
As the number one auto insurer in the U.S., State Farm sought to sponsor “CARS Road Trip” in addition to their category sponsorship of “CARS.”
The all-star vocal cast includes Paul Newman, Owen Wilson, Bonnie Hunt, Michael Keaton, George Carlin, and Katherine Helmon.
Simon Kidgits Club Book Blast Is Launched
Simon Property Group continues to support children’s literacy by hosting the Simon Kidgits Club Book Blast!, at 88 Simon malls. Participating sponsors of the Book Blast! Campaign include content partner Harper Collins, Lions Gate Films, Fisher Price, and Nelvana.
Local celebrities ranging from community leaders and sports figures to children’s book authors and local TV personalities will be on hand to read Adventures in the Park, Simon Kidgits Club's first book, which introduces each of the Kidgits characters. Children will also participate in interactive activities that bring the stories to life. Everyone in attendance will be eligible to win free books and special prizes.
Book Blast! is one of several programs and events held throughout the year for members of Simon Kidgits Club, which focuses on health, wellness, education, safety and entertainment for children ages 3 to 8.
DAVID Seeds Runs Mobile Tour
DAVID Seeds, a leading sunflower seed brand and long-time favorite in baseball dugouts across the nation, is hitting the road for an 80-day tour to baseball parks and venues across America to celebrate baseball and 80 years of providing healthful, delicious sunflower seeds.
The brand is taking its new DAVID Seedmobile on the road to 27 cities, giving fans a chance to come out of the stands and onto the field, to try their baseball skills. Fans at each tour stop will have an opportunity to test their fastball against a DAVID Seed speed gun, catch packets of DAVID Seeds launched by the Spitter Car, play the latest baseball video games, compete in seed-spitting contests and view equipment used by Big League stars.
Kellogg’s Sampling Station Launches New Special K Bars
Kellogg’s is introducing new flavors of its popular Special K snack bars in Australia and wanted to invite customers to try the new products using enticing fully-branded environments set up in shopping centers around the country. Kellogg’s retained Globotech Displays (www.globotechdisplays.com) to provide an economical solution.
Globotech’s SOLO counters created the perfect setting to sample the new Special K bars due to its portability and modular configuration. One counter is used to place an LCD screen featuring product videos. A back-lit SOLO Light helps create an eye-catching ensemble.
‘all’ Clothes Bus Offers Chance To Win $5,000 Wardrobe
‘all’ small & mighty recently hit the streets of New York covered in actual shirts, shorts, socks and more to demonstrate-literally-how this 3x concentrated laundry detergent can clean a lot of clothes.
‘all’ offered New Yorkers a chance to expand their wardrobes by spotting this roving pile of clothes. New Yorkers could enter to win a new $5,000 wardrobe or daily prizes of $200 gift cards redeemable at New York’s hottest clothing boutiques by spotting the bus.
To enter the contest, New Yorkers text the words ‘all Clothes Bus’ and the location of the bus with a cell phone to 96787. Or, they could email the bus location to allbus@all-laundry.com.
“At only 10 inches high, ‘all’ small & mighty fits easily into space-starved apartments and travels effortlessly to the laundry room or Laundromat,” said Helayna Minsk, Laundry Marketing Director. “But the little bottle cleans the same amount of clothes as a regular 100-oz. bottle of detergent.”
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