Sterling Promotions
Tarpon Spoon, New Florida Brew, Offered By Anheuser-Busch
Just in time for peak tarpon fishing season, Anheuser-Busch is introducing Tarpon Spoon, an all-malt, Bohemian pilsner named after the famed sea icon and brewed exclusively for Floridians. Available on draught in select bars and restaurants, Tarpon Spoon is characterized by its classic toasted malt flavors, balanced by its complex blend of Saaz hop aromas.
This specialty beer was crafted by a small, group of beer experts at Anheuser-Busch's Jacksonville, Fla., brewery. The group chose the beer style, created the recipe and selected Tarpon Spoon's name and tap marker design. The beer's unique tap marker, designed to lure local beer lovers looking to try a new and different style of brew, features the tarpon fish and highlights the shiny spoon portion of the lure -- the piece that tempts the fish into biting.
Rembrandt Debuts ‘Brilliant Mouth Experience’
REMBRANDT, recently opened a temporary boutique in New York City dubbed, ‘The Brilliant Mouth Experience.’ The Brilliant Mouth Experience mirrors REMBRANDT’s new, breakthrough packaging, reflecting its vision to redefine the oral care category.
“Through the interactive activities at The Brilliant Mouth Experience, we hope to inspire consumers to care about their mouth as much as they care about their skin, their hair and their nails,” said Carmen Nestares, Product Director, REMBRANDT.
The New ‘World Of Coca-Cola’ Opens
Coca-Cola recently celebrated the official grand opening of the new World of Coca-Cola® at Pemberton Place in Atlanta, GA. “Our strategy with the new attraction is communicating that intangible emotional connection that people have with Coca-Cola,” said Marc Mathieu, Sr. V.P. Global Brand Marketing.
The attraction features three theaters, a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge. Visitors can play interactive games, send digital postcards, create their own pop art and contribute their Coca-Cola memories to a living exhibit.
LevelVision Launches New Interactive Display Products
LevelVision, (formerly known as Intellimat) has announced the introduction of two new interactive display products.
The company is introducing CounterVision™ and IntelliMat® se. CounterVision™ is a smaller, countertop version of the company’s IntelliMat digital floor display. The company’s new, more powerful floor display is called IntelliMat® se and features considerably faster computer speeds and larger hard drives. Both products are wireless computers embedded in thin displays, with instant multi-media and network capabilities.
“Our extensive patent portfolio covers digital media displays for use on level surfaces and the name LevelVision communicates this distinction,” said President and CEO Jim Currie.
For more information, contact LevelVision, 3959 Electric Road, Roanoke, VA 24018; (Tel) 540-904-5670 (Web Site) www.levelvision.com.
Price Chopper Launches iSave Today Shopper Program
Price Chopper Supermarkets has started iSaveToday, a 1-to-1 shopper program delivering relevant offers to consumers at the start of their shopping trip. Shoppers scan their AdvantEdge (loyalty) card at the iSaveToday dispenser kiosk and within seconds receive a sheet of up to eight offers selected for them based on their shopping history.
In addition to its capability of delivering offer sheets at high speed, it houses Price Chopper's ad circulars and streaming video imparting food and health information.
Price Chopper selected Entry Point Communications (EPC), Hartford, CT, to implement the iSaveToday system.
Source Technologies & ChoicePay Create Bill Pay Kiosks
Source Technologies has partnered with ChoicePay, an electronic bill payment solutions provider to create a network of self-service bill payment kiosks.
Source Technologies will integrate the ChoicePay multi-biller, bill payment functionality into the Concourse ™ line of self-service kiosks, to enable bill payment for cash paying consumers nationwide.
Pinnacle Launches Palm.kiosk
The Pinnacle Corp. has launched a new self service kiosk solution, Palm.kioskTM, powered by Xpedient to capitalize on the self service kiosk opportunities within the convenience store market.
The self service kiosk is an extension of Pinnacle’s Palm POS, adding even more integration convenience to their solutions for current and future Pinnacle clients.
Denise Lewis, Palm POS Solution Manager, said, “Palm.kiosk will strengthen Pinnacle’s food service offering and allow a platform to launch other kiosk-based functionality in the future.”
Initially, Palm.kiosk will include food service order operation capabilities but will be expanded to include additional functionality.
Retailers will also have the option of fitting their Palm.kiosk units with custom graphics to provide another mode of advertising to their customers at the kiosk.
Gatorade Promotion Features Basewrap
Gatorade is promoting its ‘Rain’ beverage line using a promotion with tent cards, wobblers, cling vinyls and the basewrap shown. Gatorade Rain combines the benefits of the original Gatorade Thirst Quencher formula, with a light, refreshing flavor.
The basewrap covers the bottom of skids and projects a clean and crisp image. The basewrap is printed on smooth stock making the images stand out. This basewrap was printed on an inline 9 color press and then rewound into 50' rolls.
This Gatorade program was designed and produced by Proprint Services, Inc., (www.pop-online.com) a Toronto, Ontario, Canada-based point-of-purchase display firm.
Pyramid Offering Retailers Custom Sandwich Board Signs
Pyramid Brewing Company is providing on-premise retailers with this custom Sandwich Board signage.
The Sandwich board features two framed chalkboards with a printed wooden header. Chalkboards are supported from behind by plywood for increased strength and durability.
Hinged at the top and supported with chains, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created for Pyramid Brewing by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based p.o.p. display firm.
Dr Pepper Debuts Band In A Bubble
Epic recording artists Cartel, recently were sealed in a 2,000-sq. ft, bubble at Pier 54 in New York City, to record the follow-up to their breakthrough debut album, CHROMA.
The bubble, designed by renowned architecture firm TPG, housed the five members of Cartel for a month while they recorded their new album for an MTV music special, “Band in a Bubble Presented by Dr Pepper,” with special access streamed round-the-clock at www.drpepperbubble.com
Andrew Springate, V.P., Marketing, Dr Pepper, said “The bubble was rigged with 23 web cameras so consumers could get special access to Cartel’s every move at www.drpepperbubble.com.”
The bubble, inspired by the way many small bubbles build up together in a freshly-opened bottle of Dr Pepper, incorporates 55,000 pounds of steel truss and fire-proof rigid fiber glass.
“The structure is an exercise in branding. TPG approached the challenge of creating a fully branded, yet fully functional, structure,” said Armando Gallardo, director at TPG.
TUMS Dinermobile Visits NASCAR Events
The TUMS Dinermobile will make it easy to find fast heartburn relief in the fan zone at NASCAR events this year, as part of TUMS' racing program.
The TUMS brand hit the track for the first time ever in the 2007 NASCAR Nextel Cup series season opener-the Daytona 500-at Daytona International Speedway. The TUMS brand was featured on the No. 40 and 41 Dodge Chargers raced by Chip Ganassi racing with Felix Sabates. TUMS will also hold a number of special events and sampling opportunities for fans during these NASCAR races.
“Racing is a great fit for the TUMS brand,” said Bill Kollitz, TUMS Brand Manager, GlaxoSmithKline Consumer Healthcare. “The NASCAR fan is also a TUMS fan. Some 21% of NASCAR fans turn to TUMS first when they have heartburn.”
TUMS will bring the diner imagery found in its commercials to life as part of the TUMS racing program. The TUMS “Dinermobile” will travel to fan events at race tracks, food festivals and retailer locations.
Plantronics Launches ‘Sound Innovation’ Tour
As part of the Plantronics’ Connect Partner Program, the Sound Coach, a 44’ mobile marketing unit, will make stops at industry events, channel partner sale offices and retail stores. The tour is designed to train Plantronics’ channel partners and end-users on the benefits of wireless headset solutions.
Kelly Myers-Santos, Director, Channel Marketing at Plantronics, said, “The Sound Coach provides an immersive experience, where partners receive interactive training and demonstrations. When partners leave, they’ll be better equipped to capitalize on the growing wireless communications market.”
Pioneer Dome Travels The Country For ‘Best Seat In The House’
Promotion Campaign
Pioneer has launched the Pioneer Dome, a component of its 2007 ‘Best Seat in the House’ marketing campaign, designed to attract “millenials” at events such as the DUB, Hot Import Nights, Night Shift and NOPI car shows. At events across the country, young people will experience Pioneer’s mobile audio products through 360 degrees of product imagery, video, music, demo vehicles and DJ performances in a 50-foot dome-shaped structure.
“Instead of a run-of-the-mill display at these events, we chose to create a ‘club-like’ atmosphere where kids can listen to music, sit in demo cars and even scratch on video DJ turntables. It will be ‘the place’ to be when they get to these events,” said Larry Rougas, V.P., Marketing at Pioneer Electronics.
The Pioneer Dome will house a DJ booth, and Smart Car demo vehicles. Guests will be immersed in a club like atmosphere with Pioneer product imagery projected on the dome ceiling.
Wendy’s Launches National Taste Tour
Wendy’s is conducting a 25-city, North American taste tour, the first time that Wendy’s has initiated a multi-city taste tour and promotional effort of this size and scope.
Computer kiosks will be provided at the tour stops, where people can enter the ‘Build Wendy’ New Burger” contest. Consumers will vote for the winner, who will receive $25,000 and potentially have his or her burger added to Wendy’s menu. Nine runners-up will receive hamburgers for a year.
Ian Rowden, Wendy’s Chief Marketing Officer, said, “This hamburger initiative is an important milestone for Wendy’s from a strategic standpoint. It will give thousands of consumers the opportunity to more deeply interact with our brand and personalize their Wendy’s experience.”
T-Rex Tour Promotes ‘Night At The Museum’
Twentieth Century Fox and Fox Home Entertainment are promoting the DVD and Blu-ray disc release of ‘Night at the Museum’ by conducting the T-Rex Trek Across America tour. Responsible for bringing REXY (the movie's lovable T-rex) around the country is The Borden Agency, of Huntingdon Valley, PA.
“Figuring out how to mount a 20-foot long dinosaur to a flatbed trailer and then planning the extensive cross-country tour has been an exciting challenge,” said Larry Borden, CEO, The Borden Agency.”
The two-ton, 13 foot tall and 21 foot long REXY will travel over 7,000 miles on his trek across the country.
In addition to the main national tour, The Borden Agency is also spearheading a second tour that features another dinosaur in a custom built glass truck. This second tour will be making stops at Walmart stores across the nation.
Back to Top
To See previous issues of Sales Promotion News, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
