Sterling Promotions
Taco Bell Promotes New 79-89-99 Value Menu
Taco Bell is serving up more bang for the buck to hungry consumers with the launch of its new 79-89-99 Why Pay More™ Value Menu. The permanent value menu delivers three amazing price points-79, 89 and 99 cents-and a more meaningful variety of menu choices.
Featuring classic Taco Bell items like the Beef Crunchy Taco and four all-new Value Menu products to choose from, the 79-89-99 Why Pay More Menu is all about spending less and getting more. The 89 cent Cheesy Double Beef Burrito, filled with a double portion of seasoned beef and melted nacho cheese sauce, highlights the menu and will be prominently featured in restaurant point-of-purchase materials and in television advertising.
“With gas prices having soared to more than $4 a gallon, consumers are looking for creative ways to stretch their dollars,” said David Ovens, Chief Marketing Officer, Taco Bell Corp.
BMW Conducts 3-D Virtual Tour
BMW and its advertising agency GSD&M Idea City have launched a 3-D virtual vehicle tour to introduce the BMW X6. Going direct to target consumers with a hologram of the vehicle, the world’s first sports activity coupe will be featured in the lobbies of prominent buildings in New York City's financial district.
The 2008 BMW X6 will be projected as a 3D hologram, inside a 10’ square, BMW-branded enclosure. An interactive touch-screen will allow people to manipulate the vehicle hologram to view different angles.
IHOP Celebrates 50th With American Road Tour
In celebration of its 50th birthday this July, IHOP has teamed up with Minor League Baseball for a cross-country road tour celebrating baseball and pancakes. IHOP’s Discover America Road Tour will visit Minor League Baseball parks in 27 cities. An IHOP-branded RV will travel 8,500 miles and visit 61 Minor League Baseball games bringing cheer, games and giveaways.
“As we celebrate our 50th birthday, we are bringing together the ultimate treat for our guests who love both IHOP pancakes and their local Minor League Baseball team,” said Carolyn O’Keefe, IHOP’s Sr. V.P., Marketing.
Nationwide Storescapes Promote ‘Bourne’ Video Game
Inwindow Outdoor, New York City, has created a national campaign for Vivendi Games to promote the ‘Bourne Conspiracy’ video game. The company has created multiple Storescapes™ across the country - full length advertising displays using the entirety of a building facade.
Inwindow Outdoor secured vacant retail space at eight locations in five major markets including New York, Los Angeles, San Francisco, Chicago and Miami and transformed the spaces into eye-catching advertisements with vibrant colors and imagery consistent with the theme of the Bourne movies. Selected displays also feature Bluetooth and WiFi delivery of clips from the game itself to mobile phones passing by the space.
“The client wanted to recreate the feel of the game by removing it from the game console and putting it on the streets where the action could be taking place,” said Steve Birnhak, CEO of Inwindow Outdoor.
Transworld Launches Digital Signage Network For Convenience Stores
Transworld Media has selected Real Digital Media's (RDM) NEOCAST® digital signage solution to manage point-of-purchase programming and advertising for their nationwide convenience store network. More than 1,200 stores have contracted to implement the network by the end of 2008.
“The Transworld convenience store digital signage network will provide advertisers with a focused medium to deliver targeted messaging to consumers in high volume, high walk-in, and densely populated locations,” said Transworld CEO Shams Merchant. “We will deploy our network in tightly grouped geographies, allowing advertisers to buy time in integrated, high value locations that saturate the target markets.”
For more information, contact Transworld Media, Colleyvile, TX, (Tel) 817-416-5800; www.transworldmediainc.com.
EcoMedia Partnership With Kimco To Fund Environmental Programs
EcoMedia has launched a retail marketing partnership with Kimco Realty, a leading shopping center operator. The program provides opportunities for advertisers to reach consumers where they shop. A significant portion of ad revenues will help fund local environmental programs.
For more information, contact EcoMedia, New York City, (Tel) 212-699-6415; (Web Site) www.econzonemedia.com.
Macy’s Launches e-Spot Automated Retail Shops
After a successful two-year pilot of personal electronic automated retail shops with ZoomSystems, Macy’s announced the rollout of this technology to more than half of its full-line department stores. The new e-Spot automated shops offer the latest consumer electronics with touchscreen technology that processes the transaction. The machines will offer widely demanded brands including Apple, Sony, Canon and MyVu.
“Personal electronics are a massive business in today’s texting, downloading, YouTubing world,” said Chris Mizer, SVP, Macy's Customer Operations. “As we continue to expand the Macy’s brand as the premiere shopping and lifestyle destination, it became obvious that our customer was looking to us for this caliber of electronic product.”
Providing instant gratification faster than online purchasing, e-Spot automated shops can complete a transaction in less than two minutes.
Mexico Targets Travelers At Miami Airport
The Mexico Tourism Board’s “Mexico: Beyond Your Expectations,” campaign is the highlight of a large display at Miami International Airport.
“A large amount of travelers have visited the display at the airport in Miami and have expressed an enormous amount of interest in the information being provided on Mexico,”, said Teresa Villareal, Director of the Mexico Tourism Board in Miami.
The Colonial style displays reflects a traditional Mexican estate, the displays include a 42 inch plasma screen TV playing beautiful images of Mexico and are operated by friendly models who are ready to provide visitors with information. This campaign targets a key audience of high purchasing power.
Raymarine Conducts Mobile Showroom Tour
Raymarine is conducting a Mobile Showroom tour. The company's two mobile showrooms, the Ray-3 and Ray-4, will be traveling to boating events around the nation.
Staffed by licensed captains and product experts, the “traveling boat shows” are equipped with Raymarines’s marine electronic products. “Our mobile showrooms offer every boating and fishing fan a chance to check out the most cutting-edge equipment and technology in today’s market,” said Todd Hoskins, EVP, Marketing. “The Ray-3 and Ray-4 give customers the opportunity to not only test out the new products, but also interact one-on-one with product experts who can answer questions about the customer’s new or current Raymarine products.”
Each 32' trailer also features HD satellite TV and an indoor helm for the true interactive experience.
Better Homes & Gardens And Green Works Run Living Green Tour
The Living Green Tour has been launched by Better Homes & Gardens magazine and Green Works, a new line of natural cleaners from Clorox Co. The program will promote energy efficiency and environmental practices to help consumers save money, and conserve natural resources. The Tour will also feature green products from presenting sponsor, Pella Windows and contributing sponsors Bosch, Kohler and LEE furniture.
The Living Green Tour and Exhibit will travel to key home shows around the country. The tour will feature a traveling 2,500 sq. ft. Better Homes & Gardens “Living Green Home” highlighting three functional eco-friendly rooms, integrated throughout with green products. Environmental experts will be on hand to share how small changes can make a big “green” impact.
A viral “Go For the Green” campaign, hosted on BHG.com will encourage consumers to commit to simple changes they can make in their homes. An electronic petition confirms readers’ eco-commitment and allows them to pass on the Go Green campaign to a friend for a chance to win a hybrid vehicle.
Dundee Brewing Runs ‘Save The Honey Bee’ Promotion
Honey bees are disappearing. Given the vital role of the honey bee in not only our food supply but also the economy, Dundee Brewing Co. has initiated its Dundee “Save the Honey Bee Program.” In 2008, a portion of every Dundee beer sold in the U.S. will be donated to the Foundation for the Preservation of Honey Bees. “Dundee Honey Brown -- the Dundee flagship brand -- is made with natural honey, making the plight of the honey bee a real cause for concern for us,” said Patrick Magallanes, V.P., Marketing, Dundee Brewing Co.
Dundee is supporting the “Save the Honey Bee Program” with a full range of P.O.S. materials designed to raise money and drive awareness.
Got Milk? Sweepstakes Features Batman
Wearing the famous milk ‘stache’ time, Batman from The Dark Knight is the latest hero to support the “Body by Milk” campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.
The Body by Milk Campaign and DC Comics want to give one lucky teen a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Teens can enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero’s comic book.
Coca-Cola Launches Olympic-Themed Promotion In U.S.
Coca-Cola is conducting a multi-faceted Olympic-themed promotion. Anchored by a group of high-profile U.S. Olympians, limited edition Olympic-themed packaging and displays, the program is designed to bring fans together to celebrate the world’s biggest sporting event.
“Coca-Cola and the Olympic Games have promoted the values of unity, optimism and inspiration for 80 years,” said Hendrik Steckhan, Pres., Sparkling Beverages, Coca-Cola NA. “By combining Coca-Cola cans in different languages with six amazing athletes, we’ve created a program that celebrates global communities coming together and the unifying spirit of the Olympic Games and Coca-Cola.”
Coca-Cola will release limited edition, Olympic-themed collectible cans and FridgePacks bearing the iconic Coca-Cola logo in different languages, with new designs appearing every two weeks. A special Coca-Cola “Six Pack” of athletes will be featured on collectible packaging and in-store materials.
Miller Runs World Series Poker Promotion
World Series of Poker (WSOP) bracelet winner Phil Hellmuth can be an intimidating presence at the poker table. Thanks to Milwaukee's Best Light, a lucky consumer will experience that intimidation firsthand and pick up a few tips, while receiving a private poker lesson from Hellmuth during an all-expenses-paid trip to the 2009 World Series of Poker in Las Vegas.
“Milwaukee's Best Light has served as the presenting sponsor of the world's premier poker event, so partnering with one of the world's top players seemed like a perfect next step,” said Milwaukee's Best Marketing Manager Rita Patel. “Whether it's supporting the World Series of Poker or being the beer of choice for Friday night games in basements, Milwaukee's Best Light is the perfect fit for poker.”
Glaceau Vitamin Water Inflatable Bottle Seen Above The Crowd
Glaceau wanted to promote its new product, Vitamin Water Power C, at a college game, where it could be seen from above the crowd. Glaceau used 6- and 12-foot-tall Vitamin Water inflatable bottles to capture the attention of the crowd in a big way.
The inflatable bottle could be seen about 200 ft away moving through the crowd. People knew Vitamin Water Power C was on its way to hydrate. The Glaceau Vitamin Water Inflatable bottle was produced by The Inflatable Marketplace of El Cajon, CA.
Nutrisoda Kicks Off ‘The Good Life’ Mobile Sampling Tour
Nutrisoda has launched The Good Life Tour, a mobile sampling tour. As part of the tour, Nutrisoda is continuing its partnership with the non-profit organization, Trees for the Future. Nutrisoda offers eight varieties of nutrient-enhanced sparkling beverages, each formulated to deliver a unique wellness benefit.
An interactive virtual tree planting booth will appear at a variety of events, providing thousands of people the opportunity to support reforestation projects around the world and offset their carbon footprint.
The Nutrisoda Good Life team will be traveling in the eco-friendly Highlander Hybrid, donated by Toyota. “The Nutrisoda Good Life Tour demonstrates our commitment to provide people with fun, interactive experiences that promote healthy and sustainable lifestyles,” said Richard Wilson, President, Ardea Beverage Co. “We want to engage people in making healthy choices, and we're continuing our partnership with Trees for the Future to support a healthy earth.”
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