Taco Bell Launches “Star-Studded” Promo
Taco Bell has become the first company to adopt the galaxy’s largest billboard. A star configuration shaped like a bowl, was adopted to honor its newest product, the Southwest Steak Border Bowl. The Company is challenging consumers to look to the skies, “connect the dots” and identify a sky-high spork -- the utensil needed to eat a Border Bowl product -- in its “Spot the Spork” contest. The grand prize winner will receive a trip to see the “stars” in Hollywood, $1,500 spending money, and a year's supply of Border Bowl meals.
Taco Bell fans can win the grand prize by identifying the grouping of stars that best resembles a spork. All participants will receive a coupon for a free Border Bowl product.
The contest kicks off the Southwest Steak Border Bowl available at Taco Bell restaurants. The company is seeking to attract fans of this burgeoning $240 million category.
“Taco Bell is a left-of-center brand that is known for the ideas that push the envelope,” said Greg Creed, Chief Marketing Officer, Taco Bell Corp.
Convenience Store Advertising Channel Debuts
Onvance, a marketing services company located in Atlanta, GA, has unveiled the InStore Advertising Network, a proprietary television network for convenience stores.
Leveraging a direct-to-the-store broadband satellite infrastructure, The InStore Advertising Network offers opportunities to build brands and improve performance in the c-store channel.
“With 62% of Americans shopping at c-stores, the InStore Advertising Network has the potential to impact 10 billion transactions annually,” said Alan Slothower, President of Onvance.
Simon Malls Help Pepsi Launch New Products
Simon Brand Ventures teamed with Pepsi-Cola to bring three of Pepsi’s newest products, Pepsi Twist, Mr. Green and Pepsi Blue, to Simon malls this summer. The promotion included sampling lounges, interactive games and prizes.
“Simon’s national network of malls presents Pepsi with a powerful marketing channel to reach teens on the local level,” said Drew Sheinman, President, Simon Brand Ventures. Dave Burwick, Sr. V.P. Marketing, Pepsi, said the malls help Pepsi “generate awareness of new products and interact with thousands of shoppers.”
This promotion was conducted by Action Marketing Group of Boulder, CO.
C-360 Offers Advertisers A New Medium
The patent-pending C-360 Imaging enables consumers to see any illuminated image, housed within a clear container, which appears to be floating in mid-air thanks to a proprietary process of illumination and light filtration. This technology is well suited for malls, retail outlets, and trade show exhibits.
C-360 is launching its line of ADS (Advertising Display Systems) with fully interchangeable image screens, allowing the display material to be switched in minutes. ADS products are available in three screen sizes: Proteus (12" x 15"), Cirrus (12" x 10") and Cygnus (4" x 5"). Custom sizes are also available. According to the Company, ADS products are competitively priced with such display technologies as light boxes, lenticular imaging and holograms.
For more information, contact C-360, Inc., 3 Davol Square, Providence, RI 02903; (Tel) 401-258-0471, (Web) www.c360technologies.com.
Coca-Cola Offering Digital P.O.P. Solution
Coca-Cola Fountain and EMN8 (Enterprise Media Networks) have announced an alliance to bring digital media point-of-purchase solutions to the Quick Service Restaurant (QSR) industry.
The EMN8 technology enables QSR customers to place orders at futuristic p.o.p. terminals that incorporate touch-screen ordering in a real-time, interactive, entertaining audio and video environment. The technology allows consumers to conduct transactions in multiple languages.
“Innovation is one avenue in which Coca-Cola Fountain expands our full-service partnership with restaurant customers," said Eric McCarthey, Coca-Cola Fountain Sr. V.P., Sales and Marketing.
AT&T Unlimited Plan Runs Mobile Tour
AT&T has launched a mobile kiosk tour and sweepstakes to promote AT&T Unlimited, its newest long distance calling service. The Company retained DVC Communications to launch the campaign.
The tour features a 30’x30’ AT&T-branded tent and stage set up to invite consumers to experience AT&T Unlimited in a “living room” setting. Consumers can then enter the sweepstakes at AT&T Kiosks, which collect customer data.
Cross Purchase Pal Kiosk Introduced
NCR Corp. has teamed with A.T. Cross to offer the Cross Purchase Pal, a kiosk that provides shoppers with immediate access to shopping lists, purchase history and loyalty program information.
Consumers can use a scanner-equipped key fob or pen to scan items at home. In the store, shoppers download the information into an NCR EasyPoint kiosk, which displays and prints a shopping list, coupons, and price comparisons.
Zoom Media Launches Network
Zoom Media has launched a BackLit Billboard vehicle, which is being used as part of a campaign for Perrier Sparkling Water to attract young, trend-setters.
The 18"x24" BackLit Billboards can be strategically placed in highly visible areas inside the trendiest bars, lounges and nightclubs within the Zoom network, which is made up of more than 2,000 establishments in 42 U.S. markets.
For more information, contact Zoom Media NY Office, (Tel) 212-685-7981.
Finlandia Vodka Promotion Heads For The Tropics
Finlandia Vodka has launched a new on- and off-premise promotion featuring delicious mixed drinks and a once-in-a-lifetime sweepstakes offer for a trip to the tropics.
Teaming up with Ocean Spray and Windjammer Barefoot Cruises, Finlandia is offering consumers a chance to win a cruise-trip for two to the Caribbean.
In-store sweepstakes tear pads and entry boxes support the promotion. Other items include Ocean Spray Cranberry juice co-packs and recipes for refreshing Seabreeze cocktails.
Heileman Runs ‘Outdoors In Style’ Promo.
Heileman Brewing Company is promoting the 100th Anniversary of Old Style beer this summer by conducting the “Outdoors In Style” Log Cabin Giveaway program.
The promotion gives consumers the chance to win a log cabin kit, a rolling cooler and sling back chair.
Point-of-sale materials supporting the promotion include an inflatable cabin, a rolling cooler, a sling chair and an easel card.
Coca-Cola Ticket Tank Travels To Events
Coca-Cola Ticket Tank Travels To Events
The Coca-Cola Co. recently unveiled the Coca-Cola Ticket Tank, a 14-foot curved bottle with a high-powered floor fan that will travel to concerts, sporting events and stores. Consumers stand inside and grab for gift certificates for Coke products, concert tickets, and other prizes blown around by the fan.
The Tank made its debut at Atlanta’s Music Midtown Festival and will tour venues owned by marketing partner Clear Channel Entertainment, which devised the Tank project for Coca-Cola. CMI, a promotion agency owned by Clear Channel Entertainment, executes the program.
Labatt Blue Runs Outfitters Tour
Labatt Blue’s Outfitters Tour, complete with a Canadian-style Labatt Blue Lodge, is traveling to the hottest outdoor events and festivals in the U.S. The Labatt Blue Lodge, a self-contained 40’ trailer, features a full-size bar, an indoor fireplace, and TV’s with satellite access to top sporting events.
Using an interactive kiosk, the Outfitters Tour staff will sign up customers to receive a Labatt Blue Card. The Card features member benefits, Blue Bonus items and specials available only to card holders.
The kiosk also offers “digital postcard” capabilities so Lodge visitors can pose for a picture and email it to friends and family.
Miller Sponsors 'The Rellim Tour'
Miller Brewing is sponsoring “The Rellim Tour-A View From The Inside,” a cross-country music tour.
The Rellim Tour provides music enthusiasts the unique opportunity to see emerging acts in small, intimate “backstage” settings.
Kemper Soda Promo. Cruises Into California
The Thomas Kemper Soda Co is inviting California consumers to greet the Thomas Kemper Soda Cruiser, a customized vehicle offering the ultimate draft soda experience. While sampling, consumers will have the opportunity to win a year's supply of soda.
The Company is looking to accelerate its growth in California specifically through awareness and trial via the sampling tour. “Sampling is definitely the key to growth for the brand,” said Amy Hoins, Director of Marketing for Kemper Soda Co.
Beck’s Beer Launches $10 Million Sweepstakes
Beck’s Beer’s “Putt & Win” sweepstakes, offered consumers the opportunity to sink a 65 ft. putt for $10 million. Entry forms were available at supermarkets, bars, and restaurants.
Four regional winners advanced to the finals in Lake Tahoe, Nevada where they competed in a putt-off, with the winner going for the final putt for up to $10 million, which was broadcast on NBC at the Annual American Century Celebrity Golf Championship. Beck’s is the official beer of the Celebrity Golf Championship.
Seven Peaks Winery Uses Talker Pocket Literature Holder
Seven Peaks Winery is using this Talker Pocket™ literature holder to set its Cabernet Sauvignon wine apart from other products.
The Talker Pocket literature holder displays an appetizing serving suggestion illustration with a recipe where Seven Peaks Cabernet is merchandised, whether it’s on the store shelf, in a rack or case. The Talker Pocket is hot stamped with the Seven Peaks winery logo.
The Talker Pocket is manufactured by Talker Pocket Corp., Novato, CA.
Southern Comfort Runs Oasis Promotion
Brown Forman’s Southern Comfort is conducting its tropical Southern Oasis On- and Off-premise promotion featuring tropics-tasting drinks.
Off-premise materials included Southern Comfort-logoed beach umbrellas, posters, pennant streamers and case cards. Retail outlets could be decorated Oasis-style with palm tree pole units, pink flamingos and summer streetlights.
On-premise, palm tree party lights and summer mix CDs as well as posters, table tents and banners helped to create an island setting.
Pete’s Wicked Ale Summer Promotion Highlights Nightlife
Pete’s Wicked Ale Summer Promotion Highlights Nightlife
Pete’s Brewing tempted consumers to “Live The Wicked Nightlife,” with a summer promotion. An array of engaging point-of-sale materials included counter cards, table tents, and banners. Pete’s also created a Wicked Night Light stand that’s offered as an on-display consumer offer.
Pete’s is also sending a grand prize winner and three friends to Las Vegas for a Wicked Weekend at the Palms Casino Resort. Consumers can enter via a display tear pad.
Little Debbie Snacks Features ‘Back to School Display
McKee Foods, makers of Little Debbie snacks, has created a targeted back-to-school display program. “Send Them Back with A Snack in Their Pack” features in-store displays that showcase kids racing back to school with Little Debbie snacks in their backpacks. McKee Foods retained KK&A Integrated Retail Marketing, Chicago, to create and oversee all aspects of the program.
In-store displays for the program feature a red schoolhouse and illustrations of children racing back to school with Little Debbie snacks in their backpacks.
Kellogg & Cartoon Network Run Joint Promotion
Kellogg Co. has linked selected Kellogg’s cereals and Keebler products with Cartoon Network on a ‘Toon Up for School’ promotion. Kellogg’s cereals feature free “Toon Stickers” or Cartoon Network-themed back-to-school activities on back. Keebler promotional packages contain an instant-win game piece presenting opportunities to win Cartoon Network prizes.
The centerpiece of Keebler’s merchandising is a school bus display featuring Cartoon Network characters. Other p.o.p. materials include banners and combo cards.
DraftWorldwide developed the program for Kellogg’s brands while Zipatoni Chicago developed the program for Keebler’s brands.
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