Sterling Promotions
Sour Patch Launches Movie Theater Promo.
Jaret International has launched the Sour Patch Sweet Cinema Sweepstakes. Selected movie theaters are displaying Sour Patch-branded archways that frame theater doors, handing out free Sour Patch samples and Sour Patch trading cards, and featuring Sour Patch Kids and Sour Patch Tongues on popcorn bags and pre-movie slides.
Pamela Brock, Jaret’s Sr. Brand Manager, said “This is the biggest promotion that Sour Patch Soft and Chewy Candy has ever created. Because Sour Patch first gained its popularity in movie theaters, we are building on Sour Patch’s movie theater heritage to generate excitement around the movie theater experience.”
The Sour Patch Sweet Cinema Sweepstakes is also flagged on packages and 2-ounce promotional shippers of Sour Patch Kids. A Grand Prize of a private movie screening party for the winner and 50 guests will be awarded during each of the six months that the promotion runs.
Red Baron Pizza Featuring 3D Mobile Theatre
The Red Baron3D Flying Adventure virtual reality theatre features 3-D visuals that literally pop off the screen and digitally-controlled fog and wind effects. The presentation features the Red Baron Pizza Squadron performing formation aerobatic maneuvers.
VirTra Systems, Dallas, TX was retained to develop the 3-D immersive experience by Red Baron’s promotion agency, Cameo Marketing, New Gloucester, ME.
The IMPACT Source Launched In Las Vegas
The IMPACT Source, a new integrated marketing venture from ClearChannel Spectacolor and The Rouse Co., is a marketing vehicle located at the Fashion Show, a $1 billion retail center on the Las Vegas Strip.
Ten stories high, 480’ long and 160’ wide, consumers can see brand messages and logos displayed on the landmark Fashion Show Cloud with a surface of 60,000 sq. ft. Beneath the Cloud are the Dancing Videos, comprising four full-motion Dancing Video screens moving along a 390’ track, creating an unprecedented display.
For more information, contact ClearChannel Spectacolor, 1501 Broadway, New York, NY 10036; (Tel) 212-221-3100, (Web) www.clearchannelspectacolor.com.
Toyota Opens In-Bowl "Tundra Zone"
The "Tundra Zone" at Toyota Center, the newly named Houston Rockets and Comets arena in Houston, TX, is the first in-bowl vehicle display in the country. Toyota Center will serve as the home to Houston’s professional basketball franchises and the American Hockey League’s Houston Aeros, as well as for entertainment shows.
The “Tundra Zone” consists of a double-size suite, which will accommodate Toyota customers. The signature element of the ‘Tundra Zone” will be the placement of an actual Toyota Tundra in the suite, marking the only in-bowl vehicle display in any arena in the country.
Additionally, fans attending events at Toyota Center will have the opportunity to view the latest models of Toyota cars and trucks at the Toyota automobile showroom located in the main concourse.
Deborah Wahl Meyer, Marketing Manager, Toyota, said, "Toyota Center offers a premier branding opportunity for Toyota."
Bally & Zoom Media Launch Ad Program
Bally Total Fitness and Zoom Media have announced a partnership to place advertising in Bally locations nationwide. Zoom’s back lit signs will be placed in Bally exercise areas and traditional signs will be placed in Bally locker rooms. Zoom will represent the Bally program to marketers nationwide.
Bally has 400 health clubs and more than four million members. Dennis Roche, President, Zoom Media, said, “The Bally Total Fitness club, where the average visitor spends 60 minutes per trip, is a great environment to reach consumers.”
For more information, visit www.zoommedia.us.
3D Display System Is Launched
ICD International has created a system to display 3D lenticular images that can be mounted independently or fit into a backlit display box. An image is placed in an inexpensive compression unit available in a range of sizes. The system eliminates the need to laminate 3D images to a lens.
For more information, contact ICD International, 216 Westgate Dr., Rosemere, QC J7A 2E9 Canada; (Tel) 800-779-7810; (Web) www.icdinternational.com.
Naki Sponsors ‘Kids Time’ Mall Tour
Naki, the Baldwin Park, CA-based videogame accessories developer, is the title sponsor of the 2003 “It's Kids Time!” national mall tour, handled by Sports Profiles Plus, Chicago. “We saw the importance of providing a way for our target audience to form a direct and personal experience with Naki’s videogame accessories,” said John Goodale, Sr. V.P., Marketing, Naki. Naki will feature special kiosks using its accessories at the mall tour.
Yahoo Places High Tech Billboard In Times Square
Yahoo! Inc., has placed the world’s first Internet-connected billboard featuring state-of-the-art LED technology in New York City’s Times Square. The billboard features real-time searches from Yahoo! users across the U.S.
The billboard spans 7,000 sq. ft. or 22 floors, on 11 screens. For 15 minutes every hour for 30 days, live search terms will scroll across the screen, highlighting users’ searches based on specific cities and from across the nation.
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