Sterling Promotions
Cooper Tire Conducts Ultimate Bowl Tour
Cooper Tire & Rubber Co. is sending a college football fan to five of this year’s top college football games in San Antonio, Memphis, Pasadena, New Orleans and Miami as part of the Ultimate Bowl Tour. Consumers can enter to win The Ultimate Bowl Tour at any of Cooper Tire’s 5,000 dealers nationwide.
Cooper has sharpened its focus on collegiate sports with promotions such as the Ultimate Bowl Tour, allowing the Company to extend its evolving brand reach beyond its traditional buyer, while promoting its new products. “The Ultimate Bowl Tour allows Cooper to engage our local dealers, while targeting the younger demographic of new tire buyers as well as the brand-loyal consumers,” said Dave Craig, Director, Advertising for Cooper.
Cooper is providing dealers with point-of-sale materials including posters, counter cards and entry forms.
AOL For Broadband Conducts Event Promos.
AOL for Broadband recently launched a week-long series of activities in Cleveland, OH, to give residents a first-hand look at the AOL for Broadband high-speed Internet experience.
Events included a glimpse at a digital home of tomorrow, brought to life through a kitchen, entertainment and kid’s rooms.
These rooms traveled to the Metroparks Zoo, Jacobs Field and numerous shopping and entertainment venues around the city.
Miller High Life Cruiser On Heritage Tour
The Miller High Life Cruiser branded bus has begun touring events including auto shows, fairs and parades throughout the U.S. The Cruiser tour is serving up brand history, relics, past ad campaigns, trivia, and Miller High Life beer.
“Whether a lifelong fan of Miller High Life or a new one riding its resurgence, the Cruiser heritage tour is a great way to relive favorite High Life moments and enjoy a taste of nostalgia,” said Carl Cahill, Sr. Assoc. Brand Manager.
Candy To Benefit V Foundation For Cancer Research
Austin Millennium Enterprises LLC, Piniehurst, NC, a distributor of private label candy has teamed up with The V Foundation for Cancer Research to develop a new program called “Candy 4 Cures”.
Candy 4 Cures is a point of purchase retail candy program designed to raise funds for The V Foundation for Cancer Research. The mints, gum and sours are packaged in colorful, upscale tins with The V Foundation logo and slogan “Don’t Give Up...Don’t Ever Give Up!” displayed on both sides.
The candy packed tins are packaged in a self contained counter display that hold a total of 60 tins (9 Berry Flavored Sours, 9 Tangerine Flavored Sours, 9 Peppermint Flavored Gum, 9 Wintergreen Flavored Gum, 12 Peppermint Flavored Mints, and 12 Cinnamon Flavored Mints) at a manufacturer suggested retail price of $1.69 per tin.
Tylenol Cold Embarks On Mobile Tour
McNeil Pharmaceuticals, makers of Tylenol Cold, is sending the Tylenol Cold with Cool Burst Mobile Mister across the country on a mobile marketing tour to offer cooling comfort and relief from the heat to consumers nationwide. In helping consumers beat the heat this summer, the Cool Burst Mobile Mister demonstrates the feeling you get with Tylenol Cool Burst, a new cold product that gives your mouth a cooling sensation the instant it's taken.
The Cool Burst Mobile Mister, shrink-wrapped in bright colors, houses a cooling unit and two super-sized fans that release up to 30 cubic feet of cooling mist to provide an instant cooling sensation to the heat weary.
The Cool Burst Cooling Crew is traveling with the Mobile Mister vehicle to introduce consumers to Tylenol Cold with Cool Burst, and to distribute coupons for this innovative cold and flu product.
Melitta Conducts one:one Loft Tour
Melitta Coffee Company recently launched the one:one Outdoor Loft Tour, demonstrating that the latest product from Salton, Inc. can recreate the coffee house experience at home.
Visitors to the Outdoor Loft sampled the coffee and learned all about the fresh, fast and flexible options of the one:one.
The Melitta one:one Loft was designed to resemble the modern and hip living space of a young and savvy consumer. The Melitta one:one Loft beckoned passersby to try a uniquely customized cup of hot or iced coffee or tea.
Lipton Conducts Mobile Tour
Lipton has launched a nationwide initiative designed to educate consumers about the health benefits of hiking and drinking Lipton Tea.
An interactive exhibit will make appearances over the next six months stopping at food festivals, state fairs, and concerts. On site, people can test their hiking skills by taking half-mile virtual hikes-ranging from desert terrains to cityscape walks-all housed within a specially designed 32-foot Virtual Hiking Vehicle.
“The connection between hiking and Lipton tea is clear,” said Ginny Blakewest, Sr. Marketing Director Pepsi-Lipton Tea Partnership. “Both are refreshing and natural ways to be good to yourself.”
Participants also can obtain health and hiking information from Backpacker and Prevention magazine editors as well as Columbia Sportswear experts regarding hiking equipment. All who attend can enter to win a Mitsubishi Endeavor.
In conjunction with the tour, Lipton is also launching a national on-pack promotion offering thousands of hiking-related prizes.
Hard Rock Café Runs ‘50 Years Of Rock’ Tour
Hard Rock Café International is launching a year-long program that celebrates the past five decades of rock music. A multi-city mobile tour to more than 15 top markets will showcase Hard Rock's prized memorabilia from music's most influential artists including Elvis Presley.
“Rock 'n' roll is one of the most important cultural contributions America has made to the world and we are thrilled to be part of the celebration,” said David Catalano, COO, Hard Rock Café International. "Hard Rock Café is one of the few brands that can embrace the 50th anniversary of rock by giving our café guests a place-anywhere in the world, to stop for a moment to celebrate the spirit, anarchy and rebellion of rock 'n' roll."
Additionally, Hard Rock will conduct a consumer promotion to name the “Top 50 Moments in Rock History.” One grand prize winner will receive travel accommodations for a once-in-a-lifetime concert event.
Citizens Bank Ballpark Features Brand Games
Citizens Bank wanted to create a signature environment to enhance the experience of fans visiting its new ballpark.
Forty Forty, a San Francisco Bay Area branding agency, was retained to create a series of larger than life interactive games for Citizens Bank Ballpark including a 22' tall Giant Pinball Game inspired by vintage baseball arcade games and tabletop toys.
Fifth Third Bank’s Homeownership Mobile Embarks On Tour
In a unique, grassroots effort to take home ownership education directly to the people it serves, Fifth Third Bank , headquartered in Cincinnati, OH, is sending a 36-foot Homeownership Mobile on a six city, six month tour across the Midwest.
The Fifth Third Home Ownership Mobile Tour is the result of an alliance between the Bank and Freddie Mac, one of the nation’s largest investors in residential mortgages who shares Fifth Third's commitment to increasing opportunities for affordable home ownership in low-income, minority and new immigrant families.
Fifth Third Bank’s Mobile 38 foot Bus has Internet-equipped mortgage application and pre-approval stations, computer terminals for instructor-led or self-directed home ownership and credit counseling programs, and access to financial services information.
GlowBench Offers New Promotion Venue
Glow Bench Systems International, Inc. is a pioneer in the use of bus-stop style benches incorporating illuminated advertisements. GlowBench is designed to let large-scale facilities such as stadiums, arenas, airports and malls, turn wasted space into royalty/revenue producing space.
Cutting edge technology allows GlowBench to offer such advances as wireless transmissions, streaming video, “flat screen” viewing and audio. These developments allow stationary advertising to instantaneously update and change messages at minimal cost. This innovative advertising integrates the latest digital technologies into plasma display panels (PDPs) or liquid crystal displays (LCDs) coupled with sophisticated web-enabled software. The resulting product allows GlowBench to manage and control the delivery of media-rich and highly targeted content to an audience, specifically defined by time, place and activity.
For more information, contact Glow Bench Systems, (Tel) 954-315-4615; (Web Site) www.glowbench.com.
KartDox Shopping Cart Docking Station Offers Ad Medium
KartDox, a patented, revolutionary shopping cart docking station, has been designed to offer a unique and brand new style of outdoor advertising, as well as offer revenue to the retailer in an area never realized before.
Each KartDox unit contains a clearly identifiable faceplate that is customizable. Advertiser's need only furnish artwork for each display face and the docking station duals as a 'mini-billboard.'
For more information, contact KartDox, (Tel) 877-KARTDOX, (Web Site) www.kartdox.com.
AdFleet Launches Wheel Cover Ads
AdFleet Advertising U.S. Inc. offers patented non-rotating wheel cover advertising.
This innovative form of outdoor advertising on taxi wheels is launching in Los Angeles, California, soon to be rolling out in most major cities across the country.
Client companies include Taco Bell, Los Angeles Dodgers, Virgin Cola, Jiffy Lube and 1-800CheapSeats.com.
AdFleet offers a highly visible medium that moves in proportion to population density and shift of the market. As a result, it has the ability to provide saturating levels of exposure to consumers, an effective strategy when utilizing out of home for new product launches and point of sale support.
For more information contact AdFleet Advertising U.S. Inc., 1522 Cloverfield Blvd., Suite, A, Santa Monica, CA 90404; (Tel) 877-684-5762; (Web Site) www.adfleet.com.
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