Sterling Promotions
7-Eleven & Pepsi Debut Frawg Apple Soda
7-Eleven and Pepsi have introduced Frawg, an apple-flavored soda available exclusively at 7-Eleven as a Slurpee and a Big Gulp fountain drink.
The launch marks the first time a major soft drink company has created a new brand especially for a single retailer. The new apple flavored soda is represented by a green apple-colored frog character suited up as a ninja, in a leisure suit. The Frawg image is appearing on store displays nationally.
“7-Eleven customers are savvy beverage consumers constantly looking for new products so it was important to create a unique flavor that could not be found anywhere else,” said Manny Rivera, Group Marketing Manager, Pepsi-Cola.
Kevin Cooper, 7-Eleven Category Manager, said, “The Frawg logo with the outrageous footprint communicates the ‘stepping out there’ mind-set of the customers we hope to reach.”
FILATIVA Pop Up Store Launches New Line
FILATIVA, an active line fusing sports-inspired footwear and apparel with cutting-edge Italian design, recently debuted its Pop Up Store in New York City featuring a futuristic interior. The store was a creative space for inspiration, expression and fashion.
With the 2005 FILATIVA fashion show projected on the back wall and an artistic display case imaginatively bursting with FILATIVA sneakers, curious pedestrians were able to look around, create some art, have a free cup of espresso and listen to the soundscape created by music stylists
This Pop Up Store was created by designer Eric Dorfman of Location NYC Inc.
PontiacDebuts LED Sign In NY’s Times Square
The WOW Factor and BillBoard Video, creator of MultiMedia LED displays, have produced two custom LED video displays for Pontiac in Times Square. The visual presentation, known as the “Pontiac Garage,” features a state-of-the-art video animated production that simulates the manufacturing of Pontiac’s latest car.
“Times Square is certainly one of the most important advertising spaces in the U.S.,” said Mark-Hans Richer, Pontiac Marketing Director.
The two LED displays will reach1.7 million people passing through Times Square each day.
Umpqua Bank Launches Industry's First Music Program
Umpqua Bank Portland, OR, is launching a “Discover Local Music”, which connects Portland customers with the city’s vibrant music scene. Customers who open a new account have the opportunity to browse Umpqua’s Discover Local Music Catalog and create a free custom CD of 10 songs by the region’s top artists. The bank plans to roll out the program to Oregon, Washington and California.
The Discover Local Music program is an example of how Umpqua is redefining the way banks interact with consumers. The program is designed to be a fun, interactive experience for customers.
A visual in-store display features a listening station where customers will find a sampling of the variety of music available in Umpqua’s Discover Local Music Catalog. Umpqua worked with Rumblefish, a Portland-based Music firm to develop the program.
Buy For Less Implements Automated Coupon Machine
Buy For Less, a leading grocery chain in central Oklahoma, is installing the BetaCorp Automated Coupon Machine kiosk in each of its supermarkets.
The interactive kiosk provides shoppers with coupons through the use of a touch-screen monitor and printer. Powered by an integrated database of manufacturers’ coupons, the ACM offers Buy For Less shoppers a growing selection of coupons. To attract shoppers to the ACM, a 3D holographic display projects digital video images that appear as objects floating in space.
BetaCorp, Austin, TX, (www.betacorp.com) has provided the Automated Coupon Machines for the program.
Springboard Announces Concierge Electronic Shopping System
Springboard Retail Networks has introduced the Concierge electronic shopping system.
First, consumers upload their shopping list to the Concierge web site. As they walk down the store aisle, the Concierge map helps them locate the items in the store. As they place the item in the cart, the Concierge scanner reads the barcode, ticking it off the shopping list. Concierge automatically adjusts their shopping list, aligning it to the aisle layout in that particular store. The Concierge barcode scanner keeps a running tab on spending. Concierge also provides statistics on where shoppers are spending money and how much time they spend in a section of the store.
For more information, visit www.springboardnetworks.com or call 877-525-5051.
Shell Uses PromoPump For V-Power Launch
Shell Oil recently chose PromoPump as part of its national Shell V-Power fuel launch. PromoWorks' PromoPump is a point-of-sale promotional “jacket” that zips around the hose of any fuel pump.
Constructed of fuel-resistant materials, the PromoPump has ample brand messaging space and offers custom color graphics. The unit has a foam core that provides protection for auto bodies and its reflective neon strips deliver nighttime visibility.
“PromoPump is a new way to reach a captive audience while they fuel up,” said John Gabbey, V.P., C-Store Business Development for PromoWorks. “This is typically idle time for consumers, and the PromoPump gives them a targeted message to react to while they are refilling.”
For more information contact PromoWorks, Schaumburg, IL; (Tel) 888-310-3555 or visit www.PromoWorks.com.
Southern Comfort Teams With New Orleans Rock Band & Unveils New Bus Wrap
Southern Comfort Teams With New Orleans Rock Band & Unveils New Bus Wrap
Southern Comfort is joining with New Orleans' rock band Cowboy Mouth and its tour bus for a joint promotion. Southern Comfort has commissioned a New Orleans-influenced piece of art from artist Matt Rinard that now appears as the 2005 wrap for the band's well-traveled bus.
“We enjoy Cowboy Mouth’s music and New Orleans energy, they share the same vibe as Southern Comfort,” said Jeff Stum, Assistant Brand Manager, Southern Comfort. “This is the fourth year of Southern Comfort’s sponsorship of the band and they have taken Southern Comfort right along with them as they’ve toured the United States. It’s a truly great ride to be on, their listeners are our customers.”
HSBC Bank Conducts Drive Free Challenge
HSBC Bank has launched its HSBC Drive Free Challenge promotion tied into its sponsorship of the Women’s World Match Play Golf Tournament at the Hamilton Farm Golf Club in Gladstone, NJ. Golfers have the chance to win a mint-condition 1966 VW Microbus at Paragon Sports in the month-long promotion, which is the creation of HSBC agency Renegade Marketing Group, NYC.
“The marketing campaign will employ in-branch displays, street teams, and the HSBC Bank Cab fleet to generate buzz, drive people to the HSBC website and to their promotional partner Paragon Sports to take a free swing for the VW Minibus on the HSBC golf simulator,” said Drew Neisser, CEO, Renegade Marketing.
Sallie Mae Fund Runs Latino Bus Tour
The Sallie Mae Fund’s “Paying For College Bus Tour,” is traveling to 78 cities nationwide to educate Latinos about options for paying for higher education.
The Sallie Mae Fund discovered that there was a lack of access to financial aid information among Latinos. “The Sallie Mae Fund wants to help reverse this situation by raising awareness among the Latino community that a college education is attainable,” said Kathleen deLaski, President of The Sallie Mae Fund.
Littlest Ice Cream Truck Promotes Dreyer’s Dibs
The World’s Littlest Ice Cream Truck has embarked on a cross-country tour to introduce Dreyer’s Dibs, bite-sized ice cream snacks. “The Mini Cooper was the perfect little car for these little bite-sized ice cream treats,” said Suzanne Ginestro, Marketing Manager for Dreyer’s Dibs .
The ice cream truck is equipped with LCD flat panel TV’s, an iPod Mini docking station, wireless internet access, exterior Web cam and a remote-control freezer drawer.
Budweiser Ties Into “Wedding Crashers”
Budweiser tied into the release of New Line Cinema’s “Wedding Crasers ”with irreverent television ads and retail promotions.
“Wedding Crashers is a perfect fit with Budweiser,” said Jim Schumacker, V.P., Creative Development& Branded Entertainment, Anheuser-Busch. “Budweiser is known throughout the world as a fun brand and many of our adult consumers are big fans of “Wedding Crashers.”
Budweiser’s “Wedding Crashers” promotions featured counter cards, table tents, banners and posters, plus promotional giveaways including a Budweiser-Wedding Crashers garter, tuxedo shirt, visor and ball & chain key ring.
Baker’s Drive-Thru Uses Colorful P.O.P.
Baker’s Drive-Thru needed creative window graphics and eye-catching menu extenders to advertise its seasonal and new menu promotions.
IPG Imaging Professionals used its wide-format, rigid substrate UV-curable inkjet printer to print the colorful menu extender graphics onto white Sintra. The menu extenders are placed on each side of Baker’s menu boards to advertise special promotions.
For more information, contact IPG Imaging Professionals, (Tel) 800-733-6660, (Web) www.ipgdigital.com.
Giant Inflatable Promotes Cytomax
Cytosport is using this giant cold air inflatable to promote its Cytomax Wicked Orange sport drink. The 12' tall inflatable sport bottle creates brand presence at event promotions. It also acts as a focal point for larger displays in store.
The Cytomax inflatable Sport Bottle was created by The Inflatable Marketplace, El Cajon, CA, (www.inflatablemarketplace.com.)
POP AdVisionsLaunches Roto Media Cylinder
POP AdVisions has introduced the Roto Media cylinder, a trash receptacle and ad medium. While the insulated interior functions as a refuse receptacle or cold beverage container, the exterior houses illuminated graphics seen as the cylinder rotates.
For more information, contact POP AdVisions, Inc., (Tel) 866-217-6723, (Web) www.popadvisions.com.
Vespa Launches Dealer Marketing Campaign
KraftWorks has created the first U.S. dealer network advertising, marketing and promotion campaign for Vespa including traditional media, in-store/dealer promotions and viral marketing promotions.
Paolo Timoni, Piaggio USA CEO, said of the campaign, “KraftWorks coupled the stylish heritage of Vespa with the vitality and modernity of urban life. They understand the romance that surrounds Vespa, as well as the obsession it engenders in its riders, and the campaign reflects that.”
Piaggoi USA currently has 90 dealers and plans to add 20 more during 2005. This program will complement the Vespa branding campaign led by Piaggio’s global agency of record TBWA.
Cold Stone Creamery Offers Free Ice Cream For A Year
Cold Stone Creamery recently celebrated National Ice Cream Month by awarding free ice cream for a year.
Each of its stores across the country gave away one certificate good for ice cream for a year. Winners were announced on-site.
In addition to the promotion, every Cold Stone Creamery location offered free tasting samples of the following ice cream flavors-Wasabi Ginger, Fruity Cereal, Black Licorice, Oatmeal Cookie Batter and Tangerine Sorbet.
Cingular Launches ‘Raising The Bar’ Photo Contest & Sweepstakes
Cingular is asking consumers to take their best shot and submit images that bring to life the Company’s five “Raising the Bar” signal bars wherever and whenever they see them, by sending a picture message from their Cingular Wireless phone for a chance to win a grand prize of $50,000.
The campaign reinforces Cingular’s message of “service everywhere” and plays off of the Company’s “Raising the Bar” ad campaign.
“When people began sending us unsolicited photographs of ‘bar raising scenarios,’ it confirmed our brand was positively resonating with the America public,” said Marc Lefar, Chief Marketing Officer, Cingular.
Each week, five winners will receive $50 for their photo submission. Additionally one winner each week will receive $500 and be named “Photo of the Week” by a panel of judges. Customers will select from five finalists by voting for their favorite photo via text messaging. The photo with the most votes will receive the $50,000 Grand Prize.
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