Sterling Promotions
Gold Peak Iced Tea Debuts From Coca-Cola
Coca-Cola North America has launched Gold Peak, a premium ready-to-drink ice tea, in supermarket and convenience stores nationwide.
“Gold Peak is the modern, convenient expression of the classic drink we all know and love,” said Gloria Garrett, Coca-Cola V.P., Hydration Business Unit. “We make it for those who love great iced tea, and it delivers a taste so balanced and delicious it reminds you of the best glass of tea you've ever had.”
According to Garrett, the premium and super-premium segments of the RTD iced tea market are the fastest growing in the category. “The category is ripe for a new premium brand with classic iced tea taste,” she said.
The Gold Peak launch will be supported with a fully integrated marketing program that includes national print and radio advertising, point-of-purchase displays, and national sampling programs.
IKEA Runs Everyday Fabulous Exhibit
IKEA recently invited consumers to visit the IKEA Everyday Fabulous Exhibit during the International Contemporary Furniture Fair across the street from the Javits Center in New York City.
The exhibit challenged the creativity of visitors in their own homes. The exhibit starred everyday furnishings-such as an EKTORP sofa and a $69 bookcase, that illustrate the concept of “Everyday Fabulous.”
IKEA invited everyone to visit the Everyday Fabulous Exhibit (no admission), even dogs and babies.
Zippo Lighters Featured In Mall Ad Campaign
Zippo Lighters, and its ad agency, Blattner Brunner, is using shopping mall staircases as an ad medium to appeal to women. The campaign uses staircases as canvases to paint the scene of a romantic evening.
Beginning from the bottom step, the shopper sees the wardrobes of a man and woman shed piece by piece. The couple themselves are never actually shown, only their clothing dropped haphazardly along the staircase. An image of a Zippo lighter greets the shopper at the top step, accompanied by the tagline, “So where will a little candlelight lead you?”
Visual Ice Launches In-Store Freezer Nano Promotions
Visual Ice has introduced In-Store Freezer and Refrigerator Promotions using our patented nanotechnology process. The Company uses a patented nanotechnology called Diamon-Fusion to create the Visual Ice Nano-Promotion.
A Nano-Promotion is the ability to put a specific design or logo on a Freezer or Refrigerator door at a store.
The imbedded image remains invisible until; either the door is opened or when warm air is blown on the surface by manual means. The greater the difference between the air temperature of the store and the freezer or refrigerator temperature, the quicker the image will show.
For more information on Visual Ice’s Nano-Promotions, contact Visual Ice, Inc., c/o DFI, 1046 Calle Recodo, Ste. F, San Clemente, CA 92673; (Tel) 800-213-0793, (Fax) 949-388-3299, (Web Site) www.visualice.com.
Checkers/Rally’s Runs Talladega Nights Sweeps
Checkers Restaurants recently joined forces with Columbia Pictures to conduct the “Talladega Nights Fully Loaded Sweepstakes” offering consumers the chance to win a Fully Loaded Ford F-150 customized by Mark III, a Winnebago Weekend at a NASCAR race at Talladega Superspeedway, food giveaways and more. When customers ordered Checkers/Rally’s Fully Loaded Fries or a large drink, they could peel game pieces to reveal instant-win prizes of food offers, as well as receive one of the letters needed to spell “Fully Loaded” for a chance to participate in the Sweepstakes Drawing.
“By combining our brand with powerhouses like NASCAR and Columbia Pictures for the 'Fully Loaded Sweepstakes,' Checkers/Rally's exposed a wide audience of brand loyal fans to our new Fully Loaded menu items,” said Richard Turer, V.P., Marketing for Checkers Drive-In Restaurants. “More importantly, these partnerships provide a strategic fit to our brand, emphasizing our dedication to speed, accuracy and fun.”
Carl’s Jr/Hardee’s Run ‘Burger Slayers’ Promo.
Carl’s Jr. & Hardee’s is conducting an interactive marketing campaign for “Burger Slayers.” The campaign encourages participants to snap a photo of themselves devouring or “slaying” their favorite Carl’s Jr. or Hardee’s burger with their camera phone and then submitting it for posting online.
The best photos are posted to Carl’s/Hardee’s Web Site and one is proclaimed Burger Slayer of the Month. The promotion targets young guys with the reward of free burgers for a month for the winner.
Burger King Promotes BK Stacker Sandwich
Burger King has introduced the BK Stacker available in three sizes to satisy any appetite, the BK Double Stacker, the BK Triple Stacker and the BK Quad Stacker. The BK Stacker is a permanent addition to the Burger King Menu.
Denny Marie Post, Senior Vice President and Chief Concept Officer, Burger King Corp., said, “The BK Stacker is simple and built with the very ingredients our restaurant guests love best--meat, cheese and bacon. We’re satisfying the serious meat lovers by leaving off the produce and letting them decide exactly how much meat and cheese they can handle.”
Point-of-purchase materials supporting the introduction are headlined, “Meat, Cheese Bacon...Repeat.” and “How Do You Stack Up.”
Burger King will also be offering 2.5” collectible figurines of some of the most memorable characters from the BK Stackers television commercials.
Syzmo Energy Launches Organic Energy Drink
Syzmo Energy, has introduced the first organic compliant mainstream energy drink. Organic certification is the guarantee that all ingredients are produced in compliance with the National Organic Program regulations.
“Finally, there’s an organic energy drink that expands the category, offers a healthy alternative, and is backed by the U.S. National Organic Program,” said Jeff O'Neal, CEO of Syzmo Energy.
Jamba Juice Teams Up With Chronicle Books For Joint Promotion
Jamba Juice has teamed up with Chronicle Books for a cross-merchandising promotion that aligns the release of the new book, “Secrets of Longevity” with the launch of Jamba Juice’s All Fruit Smoothies.
The promotion consists of an online sweepstakes inviting consumers to enter to win a “Live to be 100” prize pack including 100 days of Jamba Juice.
Nancy Deane, Marketing Manager, Chronicle Books, said “Our mission to offer books that improve readers’ lives dovetails perfectly with Jamba Juice’s healthy and delicious drink options.”
Sunkist Launches ‘Take A Stand’
Sunkist is offering free lemonade stands to children who want to give back to their communities through the “Take a Stand” program. To receive the free lemonade stand, kids are asked to submit a brief essay that explains how they plan to operate their stand and how it will benefit the charity of their choice.
The Sunkist Fun Lemonade Kit comes complete with the tools kids will need to be successful: a specially-designed stand, a hand juicer, peeler, faucet, a 'how to' brochure and a recipe booklet.
“We're helping kids and their personal charities turn lemons into lemonade with our ‘Take A Stand’ program,” said Robert Verloop, Vice President of Marketing, Sunkist Growers. “And with country music star Billy Dean on board, our hope is to give the kids an even louder voice to raise awareness about issues close to their hearts.”
Cereality Cereal Bar Partners With Dodge To Drive Cereal Sales
Cereality Cereal Bar & Café has teamed up with Dodge to create a unique mobile format for bringing its “All cereal. All day. All ways.” promise to customers.
With the introduction of the “Cereality Sprinter,” a fully outfitted Cereality Cereal Bar and Café on wheels, cereal lovers everywhere can get their favorite hot or cold cereal combinations, distinctive cereal-based bakery and snack items, hot and cold beverages and other standard café menu offerings in an even more convenient fashion.
"We wanted to create a cereal-based version of the much-loved neighborhood ice cream truck, where we could take our ‘Always Saturday Morning’ experience to our customers where they live, work and play at any time of day or night-showing up at special events, schools, office parks and sporting venues,” said David Roth, Cereality’s CEO.
VH1 Promotes ‘Rock Honors’
VH1 recently offered fans the opportunity to confess their wildest rock n' roll stories for a chance to win great prizes.
Special confession booths appeared in and around popular Los Angeles and Las Vegas venues where rock fans got their chance to share their outrageous stories or confess their secrets.
“We hope that these events will build awareness of the VH1 Rock Honors tribute and reignite the passion we all feel for rock n' roll,” said Jeff Frumin, CEO of Universal Consulting Group, a New York City-based experiential marketing firm, which developed the campaign for VH1.
Panasonic Runs ‘Try Before You Buy’
Panasonic is putting its Lumix Digital cameras into the hands of consumers with an unprecedented Product Loaner Program. Panasonic is implementing the camera demo program at key sporting events including the Dew Action Sports Tour and Major League Soccer.
This program allows consumers to borrow cameras for an extended period of time, in a true setting, not a demo tent. The handout is customized based on sport and event location and provides info on how to capture the best action shot. When participants return the cameras, they can print their favorite shots from an onsite photo printer and are given a keepsake SD Memory card.
According to Panasonic, the key to a great product demonstration is getting the product into consumers' hands in a true-to-life environment.
The “Try Before You Buy” Program was created for Panasonic by Renegade Marketing Group, New York City.
Last Mile Marketing Takes Digital Ads To Retail Parking
Last Mile Marketing has introduced digital video advertising into retail parking structures to bring advertising to customers right before they begin shopping.
Last Mile Marketing is initially being rolled out in Indianapolis and St. Paul. Last Mile’s giant LCD TVs play fifteen- and thirty-second ads against real-time local information, including weather, traffic conditions, sports scores and financial news. In addition, high-quality lightboxes in the skyway showcase fully lit, high-gloss, 4 ft. x 6 ft. Duratrans advertisements.
Advertisers can have their content run on certain hours, days or months, and because the Last Mile Marketing ad content is displayed via an Internet feed, ads can be changed within minutes. Ads can be delivered in different formats, including digital video, Flash, Web Site content, or a combination.
For more information about this digital ad network, visit www.lastmilemarketing.com.
TDI-Imaging Launches Ceiling Ad Tiles
TDI-Imaging is helping marketers reach for new heights with the introduction of its ceiling advertising tiles. The direct printing process allows for a multitude of graphic applications direct to gypsum ceiling tiles, plain or embossed, with no surface preparation required.
This overhead advertising vehicle can be used to launch a product, create atmosphere or get a product or brand noticed. For more information, contact TDI-Imaging, (Tel) 800-550-9925, 905-672-9211, (Web Site) www.TDI-Imaging.com.
Food Court Ad Network Is Launched
Creatable Media has joined with Clear Channel malls to launch a new food court tabletop ad network. Creatable Media showcases ads atop custom-designed tables in mall food courts across the nation.
“Our test campaigns have garnered astonishing results,” said Kim Brewer, V.P., Marketing at Creatable Media. “Consumers have rated the tabletop ads remarkably high, saying they were entertained by them while having a meal. Not only were our clients’ ads seen an average of 32 minutes per table exposure, but also our data showed that consumers are talking about the ad messages.”
“Clear Channel Malls is once again breaking the barriers of traditional mall advertising,” said Donna Baker, President of Clear Channel Malls. “The combination of their table top media space, and Clear Channel’s Digital Mall Network in food courts, creates a powerful package for our advertisers.”
For more information, visit www.creatablemedia.com.
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