Sterling Promotions
Burger King Promotion Celebrates Simpsons Movie Launch
Burger King recently tied in with The Simpsons Movie. Simpsonizeme.com, an interactive website featured HAVE IT YOUR WAY® technology to convert digital photos of consumers into personalized, Simpsonized versions of themselves. The result is a character that would feel right at home in Springfield. When finished, visitors could create screensavers and wallpaper designs with their new look or email it to a friend Burger King also sponsored a traveling Simpsonizer, giving consumers a chance to step inside a photo booth and instantly become Simpsonized. Participants had the option to immediately print their transformed photo, send it as an e-card or send it to a mobile phone.
Russ Klein, President, Global Marketing, Burger King, said, “We’re thrilled to offer BURGER KING® guests their own piece of the action by Simpsonizing their photos through the HAVE IT YOUR WAY® technology”
Walt Disney Launches Magical Blu-ray Tour
Walt Disney Studios has launched Disney’s Magical Blu-ray Tour, to educate consumers about new high-definition home entertainment technology, that will feature interactive kiosks, and a presentation theater where consumers can experience the benefits of Blu-ray Disc technology. The Tour, will visit malls nationwide.
Dick Cook, Chairman, Disney Studios, said “There are so many high-definition enabled households not taking full advantage of its capabilities and we hope to change that.”
Nintendo’s Wii Game System Tours Country
Nintendo’s Wii game system is making appearances in fun locations around the country to give people of all ages a chance to experience a whole new way to play video games.
“Wii will be where gamers and their friends and family are gathering to have fun,” said George Harrison, Nintendo’s Sr. V.P., Marketing. “The best way to understand the fun of Wii is to try it for yourself, which is why we've made it easy for people to find it.”
Some of the places people can find Wii include: Six Flags Theme Parks, Norwegian Cruise Line Ships, NASCAR races and soccer tournaments.
Pepsi Is Launching Mountain Dew Game Fuel
Pepsi-Cola is launching Mountain Dew Game Fuel. Created in conjunction with Microsoft’s Xbox 360 exclusive title, Halo 3, Game Fuel has the same Mountain Dew flavor with a blast of citrus cherry and 30% more caffeine.
“This is the first time we’ve created a beverage for an entertainment property, in fact, we believe this is the first time a soft drink has been created specifically for a video game,” said Frank Cooper, V.P., Marketing for Mountain Dew.
Chris Di Cesare, Director, Creative Marketing at Microsoft, said, “With Pepsi’s launch of Game Fuel, we’re seeing unprecedented support from one of the world’s strongest consumer brands.”
Special promotional displays supporting the product launch include standees, special pole displays and vending snipes.
Travelzoo Unveils Interactive Campaign At An Airport
Travelzoo’s new interactive ad campaign, “What’s the Deal with Travelzoo?” has been launched at Las Vegas’ McCarran Airport involving large-scale projections that encourage traveler participation.
Erik Qualman, Head of Marketing North America, Travelzoo, said, “The high impact and large scale of the wall projections and plasma screens are not only memorable for travelers who pass by but it gives them a chance to directly interact with the brand.”
The interactive advertising systems are called MonsterVision and are part of a national network from Orlando, FL-based Monster Media, (www.monstermedia.net).
Adspace & Panasonic Announce New ‘Smart Screens’
Adspace Networks (www.adspacenetworks.com) has teamed up with Panasonic to provide new Adspace Mall Network properties with custom-made, high-definition digital advertising plasma displays - called "Smart Screens."
As part of the agreement, 865 Panasonic plasma panels will be installed nationwide in 625 new “Smart Screen” displays in the malls recently added to the Adspace Mall Network.
The new units will measure 65 inches, provide state of the art high-definition delivery with 17 % more viewing area than the previous “Smart Screen” model.
Malibu Ice Co. Debuts ‘Frozen Cocktails On A Stick’
Malibu Ice Co. has introduced “Beach Club Ices Frozen Cocktails on a Stick.”
The adult liquor pops will initially be available at the Harley Davidson café and Baja Cantina as well as several leading hotels and tour operators. Frozen Margaritas on a Stick will soon become the unofficial welcome gift for arriving tourists to Cabo San Lucas. A Beach Club Ice Freezer cart is being used to store the Frozen Cocktails on a Stick at 20-30 degrees below zero.
Wine Flight Program Promotes Sauvignon Shooters
Sauvignon Republic, inspired by the nation’s innovative saké bars and ethnic eateries, has launched an educational wine flight program featuring stylish, skinny tumblers and placemats, offering restaurant and wine bar patrons an unpretentious way to explore global styles of Sauvignon Blanc.
Program materials were offered to restaurants and wine bars interested in featuring Sauvignon Republic’s international Sauvignon Blancs from America, New Zealand and South Africa.
Xbox 360 Bus Tour Educates Families On Safe Video Gaming
The Xbox 360 Citizenship campaign bus will inform consumers about the Entertainment Software Rating Board rating system for video games and highlight family settings available in electronic gaming consoles.
Sponsored by Microsoft, Best Buy and the Boys & Girls Clubs of America, the nationwide campaign, “Safety is no game. Is your family set?” is designed to ensure parents use the tools available to provide a safe, secure entertainment experience for their families both on video gaming and online.
The bus will provide hands-on education and training on video games including how to understand ESRB ratings and how to take advantage of Microsoft’s Xbox 360 Family Settings, a feature that allows parents to set access restrictions to content on Xbox 360, the Xbox Live service and Xbox Live Vision camera.
EZ Gift Card Dispenser Introduced
Long Range Systems and Givex, a gift card management company, have joined forces to introduce the EZ Card Dispenser, which enables customers to easily purchase gift cards without the assistance of staff or having to wait in line.
The EZ Card Dispenser promotes gift card sales year round; enables the sale of gift cards through satellite locations such as malls and theaters; cards can be purchased in any denomination; offers ability to collect e-mail addresses for marketing and customer loyalty campaigns; reduces labor and provides consumers with a self-service, no-waiting purchase option.
Virtual Fitting Room Installed At Philadelphia Airport
Philadelphia International Airport is the first in the country to host the Intellifit Virtual Fitting Room, a ten-second technology that guarantees a perfect fit when ordering brand name clothing online.
Intellifit, Horsham, PA, is debuting its Virtual Fitting Room(TM) at Philadelphia International Airport to help online apparel shoppers get a perfect fit without having to try on any clothes. The Virtual Fitting Room (VFR) is a 7’ diameter cylindrical kiosk. A person stands fully-clothed in the middle of the VFR for about 10 seconds as an “antenna wand” passes around them and collects 200,000 data points. Intellifit software then creates a personal “FitPrint(TM)” that can be compared to the measurements of brand name clothing in the Intellifit database.
The FitPrint can be used to shop online for clothes within minutes of stepping out of the VFR.
Access 360 Media Helps Samsung Reach Electronics Shoppers
Access 360 Media recently launched its “Words, Music” in-store program for the Samsung UpStage m620 at For Your Entertainment (fye). For Your Entertainment (fye) is the largest specialty music and video retailer in the U.S with 782 stores. This launch along with the signage will include bagstuffers and television spots at the retail outlets.
For more information, contact Access 360 Media Inc., 1255 Electric Avenue, Venice, CA 90291; (Web) www.access360media.com
Miller Launches Interactive Campaign
Miller High Life is using Ecast’s broadband touchscreen media network for an interactive marketing campaign that engages consumers via digital jukeboxes in bars and nightclubs in major markets.
Fun features of the campaign include a “Rock the High Life” trivia game, where patrons can test their rock 'n' roll knowledge while selecting music. Miller High Life ads run full-screen on units between song selections, and run as a banner during song selection.
Miller and Starcom USA, Miller’s media agency, partnered with Ecast (www.ecastinc.com) on the interactive campaign.
Celtic Crossing Liqueur Runs 'Get Connected’ Campaign
Castle Brands has launched its “Get Connected” campaign for Celtic Crossing Liqueur, its honey-flavored liqueur from Ireland. The campaign’s “Get Connected” theme has many implications--connect with friends, cocktails, bars, communities, or the Celtic brand in general.
“The unique feature of Celtic Crossing is its mass appeal. Unlike other liqueurs whose flavors are often strong and are sometimes an acquired taste, Celtic’s soft, subtle honey flavor crosses demographics,” said Roseann Sessa, V.P., Marketing, Castle Brands.
‘Club Patron’ Provides Unique Mobile Venue
The Patron Spirits Co. is hosting a first-of-its-kind hospitality venue called “Club Patron” during IndyCar Series events, to help celebrate its sponsorship of the No. 8 Patron Spirits Honda, piloted by Scott Sharp.
Club Patron is a two-level mobile event venue, which disassembles into pods and travels inside a semi trailer. The venue offers a relaxing place for guests to enjoy Patron tequila or Pyrat rum cocktails. The club features TV screens simulcasting the race, a bar, tables and chairs, and a second-floor observation deck.
“We could have put up some poles and a tent for our hospitality area but, that wouldn’t be Patron,” said Ed Brown, CEO, Patron Spirits Co.
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