Austin, Nichols Launches Irish Whiskey Promotion For St. Patrick's Day
As part of its strategy to develop the Irish whiskey category, Austin, Nichols & Co. has developed an off-premise display program themed, “The Whiskeys of Ireland,” which allows retailers to showcase all their Irish whiskey brands under one umbrella.
The 8-foot high "Quadrama" features eight branded poster panels, under which a multi-brand case stacking can be built. The program also includes decorative floor graphics that feature the same theme.
"With the recent addition of Bushmills to the portfolio, Austin, Nichols now imports and markets the majority of the Irish Whiskey brands in the U.S.," said Jeff Agdern, Senior Brand Manager, Austin, Nichols. “We have a unique opportunity to create a campaign that promotes Irish Whiskey as a category as well as promoting the brands individually.”
SignStorey Adds New Barcode & Audio Technologies
SignStorey, Inc., has announced the addition of two new technologies- barcode scanning and an informational audio loop to its SignStorey internet-based in-store merchandising tool.
SignStorey’s new barcode scanning device allows store customers to wave a product in front of the screen to learn more about a product. For instance, a bottle of wine can be passed by the scanner to read reviews, a description of the vineyard, food suggestions, etc.
For more information, contact SignStorey, Inc., 24 Industrial Park Road West, Tolland, CT 06084; (Tel) 860-871-5043.
Newell Rubbermaid Road-Show Highlights NASCAR
Newell Rubbermaid has launched a NASCAR Block Party promotion. The interactive mobile exhibit support’s Newell Rubbermaid's racing sponsorship of the NASCAR Winston Cup Series, and it provides product demonstrations.
Housed aboard a 53-foot trailer with a tent folding out on each side, the event features interactive displays and prizes. “The ‘Block Party’ allows Newell Rubbermaid to interact with consumers on a personal basis and build lasting relationships,” said Daniel Davis, NASCAR Sponsorship Manager for Newell Rubbermaid.
National Tour, a Rancho Santa Margarita, CA-based event-marketing firm was selected by Newell Rubbermaid to manage the tour.
Fans Can Win Kobe’s ‘Gym Locker’ Through Sprite Promo.
The keys to Kobe Bryant’s “gym locker” and all of his favorite gear, are located under-the-cap of a Sprite 20-ounce, .5 liter and 1-liter bottle as part of the Coca-Cola Sprite “Kobe's Locker” promotion.
The two grand prize winners will receive Kobe's gym locker loaded with the NBA star's favorite clothing and electronics including Kobe-autographed footwear, official NBA apparel, a laptop computer, a motor scooter and helmet, $5,000 cash and tickets to an NBA game featuring Kobe Bryant.
Sprite is the NBA's 2002 All-Star balloting partner and a call to action is featured on approximately 40 million two- and three-liter Sprite bottles. The Sprite bottles appear on customized floor displays with balloting-related point-of-sale materials.
Since 1994, Sprite has been the official soft drink of the National Basketball Association.
Health Resource Unveils Brand Awareness Pharmacy CounterMat
Health Resource, the St. Louis, MO-based healthcare subsidiary of Catalina Marketing Corp., has introduced the Brand Awareness CounterMat. Containing a brand-specific advertisement, the CounterMat is placed flat on the counter of a participating pharmacy, ensuring high visibility.
“We created the Brand Awareness CounterMat to provide another method to deliver information to pharmacy patients in a high profile manner,” said Mike McClorey, CEO of Health Services Marketing.
The CounterMat program will deliver 21 million impressions over a four-week period, based on the introductory 5,000-store pharmacy network, which fills 150 prescriptions per store per day.
CIMStudio Delivers TV Programming To Lazarus Store
Cox Interactive Media’s in-house advertising agency, CIMStudio, and Federated Department Stores, have teamed up to launch in-house TV/Internet programming at the new Lazarus located in Columbus, OH.
The programming, viewable on 42-inch plasma screens located throughout the store, features a split-screen format with local and national news along with marketing content to enhance customers’ in-store experience. Advertising sponsorships are available for a wide range of programming.
For more information on this in-store network, visit www.cimedia.com.
Fujitsu & Passeport Team For Ad Network
Fujitsu General America and Passeport Media, a Montreal-based advertising firm, have joined forces to create high-resolution electronic video display screens. The first installation of the new display screens was recently completed at Canada’s Montreal-Dorval International Airport.
For more information, visit www.plasmaTVnews.org; or www.passeportmedia.com.
Video Venue Offers Video Ad Network
Video Venue offers a point-of-sale video advertising network. Full motion video ads with audio are delivered to weather-proof screens on fuel pumps across North America.
Advertisers can choose from a host of networks; each network consists of 300 locations, with multiple pumps at each location.
For more information, contact Video Venue, 7400 South Tamiami Trail, Sarasota, FL 34231; (Tel) 941-923-9966, (Fax) 941-241-6622, (Web Site) www.video-venue.net.
Ticketmaster Uses Kiosk For Fan Loyalty Program
Ticketmaster asked Kiosk Information Systems (KIS), Broomfield, CO, to produce interactive kiosks for use by event attendees in sports and entertainment venues. The kiosks issue rewards to fans based upon their repeat attendance at sporting events and concerts.
Upon signing up for the UltimateFan Loyalty Program, ticket holders receive a barcoded membership card that they scan at the kiosks. Each time they scan, cardholders receive coupons for concession discounts. In addition, fans accumulate points and automatically receive reward vouchers.
Interactive Displays Promote Western Landmarks
Interactive exhibits created by EDR Corp. of Cleveland, OH, will help visitors relive the opening of America’s western frontier at the Great Platte River Road Archway Monument in Kearney, Nebraska. The Archway Monument uses an array of interactive displays to represent the new gateway to the West for over 12,000 people per day who will pass under it.
The Touch West display includes four touch-screen kiosks that dispense special custom maps. Three large projection screens over the kiosks run a DVD presentation.
RoadShows Turns Trucks Into Billboards
RoadShows, LLC places full color, high-resolution vinyl billboards on the sides of trucks. RoadShows features its patent pending Haul-a-Board frame system to hold the vinyl billboards firmly in place. By simply removing one vinyl and sliding in another, ads can be changed in less than 60 minutes. RoadShows contracts with trucking companies to carry the billboards. These trucking companies have pre-determined, trackable routes to ensure that the ad reaches the intended target.
For more information, contact RoadShows, P.O. Box 638, Camp Hill, PA 17001; (Tel) 717-266-7124, (Web Site) www.roadshows.com.
LEGO Tour Promotes Product Line
LEGO wanted to promote its line of Underwater Adventure products and its “Deep Sea Challenge” building contest. Digital Tech Frontier LLC of Phoenix, AZ, was retained to create a LEGO world tour.
Using 3D animation technology, Digital Tech Frontier created Deep Sea Adventure, a virtual Lego adventure with digitally rendered LEGO Divers and Aquariders. Digital Tech Frontier took Vride, its mobile sensory theater, on the road. Within the mobile theater, which seated 12 people at a showing, each person viewed the 3D experience through their own Personal Head Mounted Display.
Discover Card ESPN College GameDay Tour
The Discover Card ESPN “College GameDay” Tailgate mobile marketing tour will travel to college campuses. This custom 48-ft. sports headquarters on wheels converts into a replica of ESPN’s “College GameDay” telecast stage.
Mock tryouts for GameDay analysts will be held and prizes will be awarded at each site. The grand prize-winner will appear on College GameDay at the Rose Bowl on January 2, 2002.
The trailer has areas where visitors can practice their passing, kicking, and catching skills. Large screen monitors and Sega video game stations will be set up.
The tour was developed by Marketing Werks, Chicago, IL.
Fleet Graphics Launch Planters Chocolate Nuts
Avery Dennison Graphics Materials Division recently helped Planters launch a new line of chocolate-covered nuts with striking fleet graphics. Created by iG3, Toronto, Ontario, the graphics were printed on Avery Dennison’s MPI 1000 vinyl film using a Scitex Grandjet V5.
For more information, visit www.averygraphics.com.
Kraft’s Post Cereals Run Free Kids Movie Ticket Promotion
Kraft’s Post Cereals are premiering special edition packages that feature an on-pack promotion for a choice of a “Free Kids Movie Ticket or Free Kids Movie Snacks.”
LAM Design Associates, a design firm based in Pleasantville, NY, used the front panel to recreate the exciting atmosphere found inside a movie theatre. For the Post adult cereals, the illustration of the theatre audience was revised to include entire families enjoying their snacks. The back panel includes an invitation to take a child to the movies along with an explanation of the two choices.
“The promotion exudes fun, high value and empowerment for kids to choose,” said Doreen Pinto, Design Manager, Post Cereals.
‘Jackie Chan Adventures’ Promo. Conducted At Payless
Sony Pictures Consumer Products and Payless ShoeSource recently introduced ‘Jackie Chan Adventures’ footwear. ‘Jackie Chan Adventures’ is an animated series on the Kids’ WB! TV network. The new shoe, inspired by martial arts, will be sold exclusively at Payless.
In-store signage promoting the ‘Jackie Chan Adventures’ shoe has appeared in Payless stores nationwide. Customers purchasing the ‘Jackie Chan Adventures’ shoe will receive an exclusive ‘Jackie Chan Adventures’ watch free.
Budweiser & NBA Announce Promotion Plans
Budweiser has announced plans for several NBA-tie-in promotions. Budweiser Hoops is an on-premise pop-a-shot basketball competition that includes VIP pre-game parties and halftime shooting competitions at NBA games. Budweiser’s tagline for its NBA partnership is “Most Fluid Game On The Planet.”
“Budweiser Hoops,” will tour 13 NBA markets. The promotion consists of two Budweiser Hoops vans and trailers that tour 10 retail outlets over five nights in each market and hold Budweiser “pop-a-shot” tournaments.
Point-of-purchase banners, pennants, and display wraps support the program.
Lloyd’s Runs Sweepstakes
General Mills’ Lloyd’s Barbecue is running a sweepstakes offering chances to win autographed Team USA Hockey merchandise, including Team USA replica jerseys, hockey sticks and replica hockey pucks. Special in-store displays feature Mike Modano, of the U.S. Olympic Men’s Hockey Team and Karyn Bye of the USA Hockey Women’s National Team.
“Cheering on USA Hockey and enjoying great barbecue is a winning combination,” said Nancy Byers, Marketing Director for Lloyd’s Barbecue Co.
Canadian Club POS Supports New Promotion
Themed “Can You Handle A Whisky Drinking Woman,” new Canadian Club on-premise materials support the Canadian Club Sharp Shooter Challenge, where consumers can get a chance to play pool with Jeannette Lee to win $10,000.
For the Whisky Drinking Woman Poker Challenge, Canadian Club on- and off-premise features Tia Carrere, and offers consumers an opportunity to play her in poker for a chance to win up to $500,000.
“Canadian Club is excited to be partnering with Jeannette Lee and Tia Carrere as they are genuine pool and poker contenders, and Canadian Club, is the authentic Canadian whisky,” said Mike Harris, Marketing Manager at Allied Domecq Spirits.
Dr Pepper Conducts “Allowance For Life” Promo
Dr Pepper is conducting an “Allowance For Life” on-pack promotion, offering consumers a chance to win one of three grand prizes - an allowance of $1,000. a month for the rest of their life. In addition, the promotion offers such prizes as cash, Dr Pepper 12-packs and CD Boom Boxes.
Cindi Clark, Dr. Pepper’s Sr. V.P., Marketing, said, “Offering Dr Pepper drinkers a chance to win cash and other prizes is a great way to increase incremental sales and give something back to our loyal customers.”
Adspace Networks Launches CoolSign Theater Network
Adspace Networks has introduced the CoolSign Theater Network of digital displays offering advertisers a new way to reach 40 million annual moviegoers. The firm has installed its CoolSign displays in Loews Cineplex Entertainment movie theatres across the nation.
The CoolSign displays use a 50-inch diagonal gas plasma flat panel screen, featuring full-motion video. Advertisers can target ads for specific markets and change them instantly.
For more information, contact Adspace Networks, 270 East Lane, Burlingame, CA 94010; (Tel) 650-231-0120.
MediaSentry In-Store Ad Program Launched
The CVS drugstore chain, is placing MediaSentry Advertising Pedestals over the security units located at the entrances of more than 2,300 CVS stores. The pedestals provide advertisers a first-chance opportunity to influence purchasing decisions.
“The advertising covers provide point-of-entry exposure, targeting customers where they shop,” according to Ron Carter, MediaSentry Product Manager. The full-color graphics placed on the pedestals offer advertisers high readership at a low cost per thousand.
For more information about the MediaSentry Pedestal Advertising program, contact Ron Carter at (978) 817-1135.
ICI Paints Featuring An Inspirational Idea Center
ICI Paints wanted to launch an interactive paint center, designed to allow two or more consumers to view and interact with the 12 idea boards that held an array of colorful paint chips on both sides.
The unit was constructed of particleboard with a melamine finish, sheet metal, a high glossy powder coat finish along with injection chip holders, and a unique chip receptacle.
Using a combination of fluorescent and halogen lighting this created a highly visible merchandiser.
This interactive display was created for ICI Paints by CDA Industries, Inc., a p.o.p. display firm headquartered in Pickering, Ontario, Canada.
Hiram Walker’s Stoli Vodka Offers Consumers A CD For Perfect Martini Recipes
Promotion Associates, Inc., a Lake Grove, NY-based sales promotion agency, has created an interactive mini CD-ROM compilation of more than 200 martini recipes, bar tips and martini legends, and fashioned the first interactive Martini Guide for Allied Domecq's Hiram Walker Liqueurs and Stolichnaya Vodka customers.
The 98-megabyte mini CD is being distributed nationwide on the necks of 250,000 bottles as a gift with purchase. It gives customers hundreds of ways to enjoy today’s hippest, most versatile cocktail, the martini.
The promotion objective is to highlight the mixability of Hiram Walker and reinvigorate bar requests calling for Stolichnaya by name.
Gateway Stores Feature New Look
Gateway, Inc. recently developed a new look for its nearly 300 retail locations incorporating a graphics program, customized by store, ranging from signage to product displays.
Various manufacturing methods, implemented by LSI Grady McCauley, including screen printing, digital imaging, metal working and fabricating, were used in the production of department signage, graphics for work station fixtures, fixture toppers, seasonal graphics, outdoor promotional signage, floor graphics, product displays and illuminated back lit graphics. A large, dimensional lap top icon is suspended from the ceiling for a dramatic effect.
LSI Grady McCauley, North Canton, OHo, manufactures and installs retail graphics programs.
GlaxoSmithKline Selects DVC ActiveCare To Promote Its OTC Products
DVC ActiveCare, the healthcare marketing practice area of the DVC Group, located in Morristown, New Jersey, has been selected by GlaxoSmithKline Consumer Healthcare to promote the company's over-the-counter consumer products.
DVC ActiveCare will be directly responsible for creating strategic consumer promotion recommendations for many of GlaxoSmithKline’s most visible over-the-counter consumer brands, which include Nicorette, Nicoderm CQ, Tums, Oxy, as well as various wellness products. DVC ActiveCare will also be involved in the development of point-of-sale materials and event-based promotions.
SKYY Blue Launched With Extensive P.O.S.
Skyy Spirits and Miller Brewing have introduced SKYY Blue, a ready-to-drink alcohol malt beverage. The latest addition to the growing alternative malt beverage category, SKYY Blue features natural flavors containing SKYY Vodka.
“This is a wonderful business opportunity for Skyy Spirits that leverages the strength of Miller and its wholesaler network while providing Miller with a strong and exciting first entry in this explosive category of alternative malt beverages,” said Keith Greggor, Chief Operating Officer of Skyy Spirits.
“SKYY Blue will provide adult consumers spontaneous refreshment through its clean, crisp taste,” said Bob Mikulay, Miller’s Sr. V.P., Marketing.
New ‘7 UP Guy’ Introduced Via P.O.S.
7 UP is launching a new point-of-sale campaign to introduce its new spokesman and complement the brand’s humorous commercials.
Actor and comedian Godfrey, who exposes himself as the new 7 UP guy in a TV advertisement, will also be exposing himself in retail stores nationwide. The actor-dressed in nothing but 7 UP boxer shorts-will be featured on a variety of p.o.s. materials including life-size cut outs, pole signs and shelf talkers.
“This new p.o.s. campaign extends the irreverent message of the highly popular ‘Make 7 UP Yours’ television commercials,” said Bryan Mazur, Brand Manager for 7 UP
Sirius Launches 'Rhythm Of TheRoad' Mobile Tour
Sirius Satellite Radio has launched a unique consumer and retail experience, the “Rhythm of the Road Tour,” that will bring the Sirius services to listeners in key markets across the country.
This mobile sampling tour features a custom-built 65-foot giant Ferris wheel dubbed the “Wheel of Sound,” that is equipped with eight Sirius-ready theme cars for consumers to ride in and listen to Sirius’ service. These full-size antique and contemporary cars will be custom-painted to highlight different channels on Sirius. The tour also features two trailer trucks that open into listening kiosks for consumers, and a DJ booth that will play the Sirius service live. “The key to our regional launch formula is to allow consumers to experience the Sirius service for themselves,” said Joseph Clayton, Sirius’ President.
The tour will be on site at Sirius retailers and special events throughout the year.
Back to Top
To See previous issues of Sales Promotion News, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
