Miller Offers “Best Gift Of Season”
“The best gift of the season” is the theme of this year's dual-brand Miller Lite and Miller Genuine Draft holiday promotion. The on- and off-premise program features classic winter holiday scenes, with the two brands as the centerpiece.
Once again, this year's promotion helps raise money for United Cerebral Palsy. Miller will encourage consumer donations via holiday displays on- and off-premise.
“Our long-term relationship with United Cerebral Palsy has made a positive difference in the lives of thousands of people nationwide, and this holiday promotion has provided a popular forum to raise funds, while offering a festive, seasonal approach to increased beer sales,” said Barry Marek, Director, Brand Promotions.
Off-premise promotional materials include UCP display cards, case cards, danglers, basewrap, a holiday spectacular and case display kits. In addition, a “Holiday Essentials” coupon booklet features offers from Miller partners, including Oscar Mayer, Solo Cups, Lawry’s and the Pork Council.
Holiday Times’ Display Features Early Times
Early Times Old Style Kentucky Whisky captures the spirit of the season this year with the festive ‘Holiday Times’ off-premise promotion.
A mass display grabs consumer attention featuring a decorated tree as the centerpiece flanked by two Early Times bottles in full winter attire. The display merchandises holiday gift cartons.
Great Expectation Exhibit In Grand Central
The Great Expectations Exhibition, a display of British design and advertising, opened in New York’s Grand Central Terminal as planned, as a show of solidarity and support for the city following the attacks on the World Trade Center. The exhibit was renamed, UKwithNY.
The exhibit features 100 examples of the best of British design and creativity. The exhibition is based on the concept of a banquet, with the exhibits displayed on a 180-foot dining table glowing with white light. Visitors were encouraged to sit at one of the many place settings, where they were able to hear more about the exhibits through speakers built into the table and chair backs, and through computers.
Dr Pepper Runs Holiday Promo With Nintendo GameCube
Dr Pepper and Nintendo are collaborating on a promotion for the 2001 holiday season that will give Dr Pepper consumers a chance to instantly win a Nintendo GameCube system.
“Video gaming is a perfect fit with Dr Pepper's core 18- to 34-year-old consumers, and giving them a chance to win Nintendo’s newest system will make this holiday season more exciting than ever,” said Bev Sorensen, Dr Pepper Promotions Manager. “The Nintendo GameCube will be one of this year’s hot gift items, and we’re providing consumers with opportunities to get them free as prizes.”
Dr Pepper is supporting the promotion with a multi-million-dollar marketing effort. Point-of-sale materials include a 54-inch by 60-inch “display spectacular,” pole signs, shelf talkers, static clings, cold vault danglers, shelf intruders, header cards and a recliner rack for 2-liter bottles.
PointMedia Formed To Provide Ads At Gas Pump
PointMedia Corp. has introduced PointTV, which provides consumers with news, entertainment, e-commerce purchasing and promotional incentives while they are filling up at the gas pump.
Seamus Carroll, V.P., Marketing, PointMedia. said, “The customer will receive news and incentives and a shopping experience (often based on personal preference) during a period of time that formerly went unused.”
For more information, contact PointMedia, 2700 Rte. 9, Cold Spring, NY 10516; (Tel) 845-265-9100.
Hook Me Up! Promo Tool Debuts
Gold Media Group has introduced Hook Me Up!, an interactive game that enables marketers to host matchmaking parties. Hook Me Up! asks players to answer questions related to their personality type, on a pen-based electronic tablet. Each player is given a score. Scores are recorded on wearable layers. A Hook Me Up! Representative roams the crowd and scans the labels with a mobile scanning device from Gold Media.
For more information, contact Gold Media Group, 240 N. Rock Road, Wichita, KS 67206; (Tel) 316-683-5454, (Fax) 316-683-5545, (Web Site) www.GoldMediaGroup.com.
Taco Bell Partners With Microsoft For Xbox Promo
Taco Bell Partners With Microsoft For Xbox Promo
Taco Bell has formed a promotional partnership with Microsoft tied into the launch of Xbox game system. Taco Bell has conducted a national sweepstakes that awards more than 6,700 consumers across the country with ax Xbox system, a game controller and a video game title.
“Taco Bell is leading the introduction with an unprecedented sweepstakes promotion that gives consumers an opportunity to win a free Xbox before they can even buy it on retail shelves,” said Debbie Myers, V.P. Media Services, Taco Bell.
Customers at Taco Bell restaurants receive a “Win It Before You Can Buy It” sweepstakes ticket. Consumers can then go online and enter their sweepstakes ticket number into a random drawing for an Xbox and one video game.
“The great thing about this promotion is that it gives thousands of lucky gamers the ultimate holiday gift-an Xbox,” said John O'Rourke, Director of Marketing for Xbox.
Fujitsu & Passeport Team For Ad Network
Fujitsu General America and Passeport Media, a Montreal-based advertising firm, have joined forces to create high-resolution electronic video display screens. The first installation of the new display screens was recently completed at Canada’s Montreal-Dorval International Airport.
For more information, visit www.plasmaTVnews.org; or for PassePort Media visit www.passeportmedia.com.
Video Venue Offers Video Ad Network
Video Venue offers a dynamic, point-of-sale video advertising network. Full motion video ads with audio are delivered to weather-proof screens on fuel pumps across North America.
Advertisers can choose from a host of networks; each network consists of 300 locations, with multiple pumps at each location. Campaigns can be targeted by region or even by site.
For more information, contact Video Venue, 7400 South Tamiami Trail, Sarasota, FL 34231; (Tel) 941-923-9966, (Fax) 941-241-6622, (Web Site) www.video-venue.net.
Mobile Marketing Tour To Unveil Cottonelle
Kimberly-Clark has launched a mobile marketing tour to promote the in-store arrival of Cottonelle Fresh Rollwipes, America's first dispersible pre-moistened wipe on a roll. The centerpiece of the tour is a 41-foot customized trailer that will travel to key cities encouraging consumers to try the new product.
Inside the mobile unit consumers can touch and feel the product at special test stations, practice installing the dispenser and enter the 21st Century Dream Bathroom sweepstakes. The winner will receive a cash prize of $25,000 to create a dream bathroom.
LEGO Tour Promotes Product Line
LEGO wanted to promote its line of Underwater Adventure products and its “Deep Sea Challenge” building contest. Digital Tech Frontier LLC of Phoenix, AZ, was retained to create a LEGO world tour.
Using 3D animation technology, Digital Tech Frontier created Deep Sea Adventure, a virtual Lego adventure with digitally rendered LEGO Divers and Aquariders. Digital Tech Frontier took Vride, its mobile sensory theater, on the road. Within the mobile theater, which seated 12 people at a showing, each person viewed the 3D experience through their own Personal Head Mounted Display.
Kmart Launches Promos For 'MONSTERS, INC.'
Kmart Corp. is supporting Walt Disney Pictures’ “MONSTERS, INC.” with exclusive products and frightfully fun in-store promotions with Pepsi-Cola and Frito-Lay, Inc.
Kmart stores are displaying a towering life-size Sulley standee. Every store will conduct a drawing for one lucky winner to take Sulley home. Kmart is also running a BlueLight Special featuring customer samplings of the new Doritos 3D's “Monster Colorz” snacks, which turn the tongue blue when eaten-the same color as Sulley’s fur!
Discover Card ESPN College GameDay Tour
The Discover Card ESPN “College GameDay” Tailgate mobile marketing tour will travel to college campuses. This custom 48-ft. sports headquarters on wheels converts into a replica of ESPN's “College GameDay” telecast stage.
Mock tryouts for GameDay analysts will be held and prizes will be awarded at each site. The grand prize-winner will appear on College GameDay at the Rose Bowl on January 2, 2002.
The trailer has areas where visitors can practice their passing, kicking, and catching skills. Large screen monitors and Sega video game stations will be set up.
The tour was developed by Marketing Werks, Chicago, IL.
A Team Opens West Coast Office
The A Team, a promotion agency headquartered in Manhattan, has opened its second office in Laguna Beach, CA. Bernie Lee, a V.P in the New York officehas been promoted to V.P. and General Manager, and will oversee the A Team West location.
Fleet Graphics Launch Planters Chocolate Nuts
Avery Dennison Graphics Materials Division recently helped Planters launch a new line of chocolate-covered nuts with striking fleet graphics. Created by iG3, Toronto, Ontario, the graphics were printed on Avery Dennison’s MPI 1000 vinyl film using a Scitex Grandjet V5.
For more information, visit www.averygraphics.com.
Pete’s Wicked Ale Launches New Promo
Pete’s Brewing Co. has introduced a new line-up of Pete’s Wicked packaging, products and promotion programs.
The brand’s metamorphous begins with new packaging graphics and a streamlined portfolio of products including the flagship Wicked Ale, Strawberry Blonde, Oktoberfest, Winter Brew, Summer Brew, Red Rush Ale and Helles Lager.
Retailers will experience the new look of Pete’s Wicked through p.o.s displays in stores, bars and restaurants.
Pete’s Wicked Cap-Catcher display spectacular features a special bottle opener available as a mail-in purchase.
Canadian Tire Runs ‘Big Spender' Contest
Canadian Tire has launched the “Big Spender Giveaway” contest, an integrated in-store and online promotion. With $350,000 in Canadian Tire ‘Money’ and merchandise prizes to be won, participants can enter the contest by filling out a ballot in-store or online.
“The Big Spender contest is a unique way of adding more value and excitement to our customers’ visits-both in-store and online,” said Eymbert Vaandering, V.P., Marketing, Canadian Tire.
General Mills Cereals To Include Software
General Mills is offering Hasbro family game software including Monopoly Jr., Boggle, and Ultimate Yahtzee, on its cereal boxes. “We’ve taken cereal premiums to a whole new level,” said Pam Kermisch, Promotions Manager, General Mills.
The CD-ROMS are attached to boxes of Cheerios, Lucky Charms, Golden Grahams and Cinnamon Toast Crunch. Each CD-ROM is visible on the front of the cereal box, so consumers can easily collect all five games.
Foster’s Runs Holiday Promotion
It must be the holidays if there’s a wreath on the door and a “ridgie didgie” (that’s Australian for refrigerator) filled with Foster’s. That's the theme of this year's on- and off-premise “Australian for Wish List” promotion.
This year’s seasonal promotion is a consumer offer for a Foster’s branded mini-refrigerator and cross promotion opportunities with the Meridian line of wines from Beringer Wineries.
Promotional elements include display cards with tear pads, case cards with tear pads, and danglers.
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