The centerpiece of the promotion is an instant-win program on Budweiser and Bud Light bottles and cans that gives consumers the chance to win more than $3 million in prizes. Displays will offer program guides that give an overview of the program, a description of prizes and rules of the instant-win promotion, along with details about a write-in entry option.
The promotion kicks off Memorial Day with point of sale materials including a life-size Pestova stand-up. The July 4 segment features red, white and blue promotional items inviting consumers to "Make it a Summer Down Under" highlighting Budweiser's status as an Official Sponsor of the U.S. Olympic Team.
Local promotions with the theme will feature cross-merchandising opportunities with products for the perfect summer barbecue.
Displays will offer coupons for discounts on Kingsford Charcoal and KC Masterpiece barbecue sauce.
The MoneyBoard consists of a 42" NEC plasma display and an IST touchscreen powered by a software-based computer. IDT created a custom software solution to provide for dynamic customer interface and ease of updates. The computer is self-updated via an FTP site and is connected to a printer allowing the shopper to print customized coupons.
IDT’s dynamic solution offers the grocery store and food product manufacturers the luxury of creating on-site demand for a product through the use of special promotions. The coupons displayed on the board can be changed instantly in order to move more product or to increase purchases of specific items. The software design also allows for the inclusion of advertising directly on the MoneyBoard screen.
For more information , contact Innovative Design Technologies, 3099 North Lima Street, Burbank, CA 91504; (Tel) 818-558-3080, (Fax) 818-558-7670.
"Averaging a robust 77% lift since the programs inception, the FrontLoader provides a powerful way for manufacturers to achieve increased sales in a key secondary location," said Jefferson Myers, President, FrontLine.
For more information, contact FrontLine Marketing, 280 Madison Ave., New York, NY 10016; (Tel) 212-726-9141.
This interactive outdoor marketing kiosk features six product areas where GTE phones and Internet services could be sampled. A dedicated "digital postcard" station allowed concert fans to send the performing artist a personalized photo and message "postcard" via GTE Wireless service. Outdoor weather protection featured sailcloth canopies and exterior UV coating paint finish. Colorful graphics throughout the structure were digitally output and mounted to bowed Sintra.
The interactive outdoor marketing kiosk was produced by Mostre Design, Carlsbad, CA.
Aspen is America's largest privately-held firm providing integrated marketing and promotional campaigns to Fortune 500 clients.
The acquisition of M3 is part of an ongoing expansion by Aspen.
Communicator currently consists of five agencies: Communicator, Communicator/e, Communicator/Sports & Entertainment, Communicator/Merchandise and Communicator/Incentive Travel, located in seven North American cities and London. The group provides integrated services in promotion, digital marketing, sports and entertainment marketing, and incentive travel. Leading the Communicator group in the U.S. is the agency formerly known as Davidson Marketing.
They may be used on the floor, counter tops, pools, parking lots or other areas. The durable, non-skid plastic graphic is perfect for temporary use with its easy to remove, no glue application.
For more information, contact Polyplastic Forms, (Tel) 800-428-POLY; 516-249-5011; (Fax) 631-249-8504; (web site) www.polyplasticforms.com.
The display, constructed of high-impact polystyrene and plexiglas, ships knocked-down and sets-up easily. The "Coffee-By-The-Pound" merchandiser was created by Display Technologies, College Point, NY.
The PepsiStuff.com program will enable consumers to earn awards and discounts online from promotional partners through an under-the-cap promotion scheduled to appear on 1.5 billion single-serve bottles of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi.
Through Yahoo!, Pepsi's popular "Pepsi Stuff" promotion will become interactive allowing consumers to collect points under the caps and quickly redeem their points online for prizes and discounts from leading manufacturers and retailers.
Yahoo! is scheduled to receive logo placement on Pepsi p.o.p. materials placed in 50,000 retail stores nationwide.
Tuxis will be responsible for the development and production of all promotional programs, in-store sampling opportunities and brand-building educational tools.
Tuxis is a full service agency and is the promotional agency for Kahlua and other Allied Domecq brands.
Joe Jones, Miller’s Director, Brand Promotions, commented, "It's part of the tradition to enjoy the game with a cold beer."
Grill & Groove runs in June and July culminating for two days when over 30 radio stations from around the country will broadcast live from the Samuel Adams Brewery. It is the biggest consumer promotion ever from both The Boston Beer Co. and VH1.
The national promotion will qualify participants as local winners of premium packages and as entrants to VH1's Big Backyard Barbecue, where a national recording artist will perform at a live Labor Day event.
On- and Off-Premise support includes promotion-specific 12 packs and POS, and take-one coasters with sweepstakes information.
The new name is Impiric (SM) which better reflects its new, integrated service offerings. In addition they announced the formation of a worldwide research and development capability, known as the Marketing Lab (SM); and entered alliances with leading-edge companies Digital Impact and EchoMail.
Joining the firm are: Renee Mofrad, as Manager of Acquisition Services for GTE; Barry Underhill as Sr. Art Director; Nancy Erickson as Account Supervisor for S.C. Johnson; Melissa Nelson as Sr. Account Exec. for GTE; Nicole Bressanelli as Account Exec. for GTE; and Robin Richardson as Account Exec. for the S.C. Johnson and Kodak accounts.
Consumers will be able to enter the sweepstakes via tear pads available at special displays on- and off-premise.
The toys will include a toy that depicts the first Burger King restaurant, named "Bronto King."
Promotion support includes national television advertising, in-store merchandising and special crew gear depicting scenes from the movie.
The promotion will run for four weeks. It will run internationally, spanning over 40 territories wordwide over 3 months.
The cross-promotion is part of the company’s campaign to create awareness about the information people can find through Ask Jeeves at Ask.com.
Ask Jeeves and Dole will label 100 million banana bunches with stickers featuring Jeeves.
David Hellier, V.P. Marketing, Ask Jeeves, said: "Our campaign is focused on demonstrating how valuable Ask Jeeves can be as a resource."
Campbell’s will award 10 first prize RCA Big Screen TVs and 15 second prize Hewlett-Packard PCs. A $10 third prize will be indicated under 50,000 soup lids.
The “Book Browser”" uses just 6 square feet of floor space. Customers can use the kiosk to check out the latest book reviews and book industry news and to shop for a wide variety of books.
Once retailers sign up for the program and purchase a kiosk, SeekMEDIA.com's internet bookstore SeekBooks.com will support in-store kiosks by processing orders, collecting payments and providing customer support.
Gage’s 40+ years of marketing experience went into the design of the application. SweepsWorks.com provides program planning, development and design, legal logistics, hosting and maintenance, winner selection and prize distribution. Clients may choose from 20 predesigned themes or have one customized.
For more information, contact Gage Marketing at (Tel) 612-595-3800; (Web) www.gage.com.
The Malibu Oasis is the centerpiece of the promotion. The mobile display visits up to four on-premise locations per market.
Chancellor Marketing Group, a Chicago-based promotion agency, helped develop the promotion.
The Magma Group also signed up students at special events around the nation, including this Mardi Gras celebration in New Orleans.
For more information, contact Magma Group, (Tel) 617-783-9700; (Fax) 617-783-9760; (Web Site) www.magmagroup.com