"ews America FSI entered the in-store market in response to demand from both our retailer and manufacturer clients," said Dominick Porco, President of News America FSI.
With the introduction of at-shelf couponing, News America FSI will be able to achieve its goal of becoming a full-service promotional organization.
Cox is strengthening its Carol Wright database by including more children’s and exact age data through database acquisitions and consumer research.
ShelfSaver is a 100 page four color tear pad located on the shelf, offering purchase incentives such as rebates, or sweepstakes. For more information, contact Retail Marketing Network, 40 Richards Ave., Norwalk, CT 06854.
The agency implemented the change to more accurately represent its expertise in providing fully integrated promotions.
Bob Petrosino and Paul Kramer have been promoted to Group Vice Presidents, responsible for day-to-day management of the company. Mr. Petrosino joined Ryan in 1989. Previously, he had been with Weightman Advertising, Seibel/Mohr Promotion Agency and Coca-Cola Bottling Company. Mr. Kramer joined Ryan in 1990. Previously, he had been with Dancer Fitzgerald Sample, Ted Bates Advertising, SSC&B and Grey Advertising.
Ryan also announced the following promotions to Vice President from Managing Director: Holli Horine joined Ryan in 1993, having previously worked at Clarion Marketing & Communications; John Kocis has been with the company since 1989, previously with Focus Marketing; Peter Konigsbacker joined Ryan in 1993, having previously been with Foote, Cone & Belding; Mary E. Perry joined the company in 1990, previously with Little Feet Marketing, Citytrust Bancorp and The Nestle Company and Joe Robinson has been with Ryan since 1994, having previously worked with Kraft General Foods, H.J. Heinz and Hallmark Cards.