The R2D2 unit, developed by Paul Flum Ideas, Inc., St. Louis, MO, boasts several new features. After the promotion, the R2D2 graphic facade panel can be removed revealing a regular Pepsi IceMan that will remain for the rest of the season. The R2D2 facade can then be reassembled as part of the R2D2 kit, for use as a dealer loader or for an in-store sweepstakes The R2D2 also has a new Dial-a-Pac drainage which allows the the well depth to adjust to three heights.
Management of Diamond Promotion will report to Lee Garfinkel, Co-Chairman and CEO and Marvin Sloves, Co-Chairman, of Lowe & Partners/SMS.
Martin Sloves said, "Along with Lowe Direct, Lowe McAdams Healthcare and Lowe Interactive, this is yet another important capability we can offer to our clients who will benefit from the force of tightly integrated communications efforts."
Andrew Cohen, President, Diamond Promotion Group, said, 'We are excited to be in a partnership with a great creative agency. This association can only increase our effectiveness with our clients."
Lever is supporting the sponsorship through direct mail, a national FSI, sampling and give-aways to Little League households and a Point Collection Program to support local leagues. Wisk laundry products will carry a special logo on packaging stating "Official Laundry Detergent: Little League."
As parents register their children for Little League this spring, they will receive a Lever Brothers welcome pack comprised of a parents’ coaching tips and laundry hints brochure, a Snuggle coupon and Wisk samples.
INFOSHOW’S infrared detectors turn the system on as shoppers approach. The voice chip delivers sales points in sync with visuals.Unlike video units, INFOSHOW never needs to be rewound and there are no moving parts to wear out.
For more information, contact National In-Store, 47 South Palm Ave., Sarasota, FL 34236; (Tel) 941-953-3866.
Mr. Bohnen was previously with Donnelley Marketing and was Executive V.P. Sales and Marketing with National Retail Services and Time Inc. In-Store. Mr. Bohnen is based at SaveSmart’s new Eastern Region office in Westport, CT.