April/May 1998
Shoppers at The Disney Store can pick up a "Going Wild Adventure Sweepstakes" entry form that features three "Creature Clues." The entry form guides them on an adventure throughout the store to win the "Feature Creatures." Participants can then drop off their entries at "The Tree Of Life" display in the store.
"This sweepstakes adds another element of entertainment to our store," said Sondra Haley, V.P., Promotions, The Disney Store. "For the first time, our guests can go on an exciting journey right inside the store."
Viewers of "Going Wild With Jeff Corwin" can also participate in the sweepstakes by answering "Creature Clues" presented via on-air interstitials during the program.
The Grand Prize family adventure, featuring a VIP tour of Disney’s Animal Kingdom by Jeff Corwin, includes a four-day, three-night vacation for four to the Walt Disney World Resort in Orlando, FL and a $500 shopping spree at The Disney Store. Ten First Prize winners will each receive a $250 shopping spree at The Disney Store, and 250 Second Prize winners will receive a Mickey Explorer Watch. In-store standees and shelf talkers support the promotion in all Disney stores.
The world Master Games will be the largest international multi-sport event held in the U.S. and will feature a variety of Olympic-type sports for men and women, aged 30 and above. The Games are expected to attract 25,000 athletes and spectators from more than 100 countries.
Weinhard’s is supporting the promotion with pole-topper displays, banners, posters, static clings and easel cards.
"We believe adding this new service will make the movie-going experience more fun," said Marv Rubinek, Director, Business Development, General Cinema. "Our experience indicates people are enthusiastic about posing for pictures particularly when they tie into a popular movie or character. It gives people one more reason to choose our theaters while at the same time producing incremental revenue."
Mr. Buffer will make personal appearances and his likeness will appear on boxing-themed point-of-sale materials, including 6-foot-tall standups, table tents, counter cards and imprintable banners that consumers see in retail outlets. Budweiser is also offering a new line of boxing merchandise this summer.
The Tommy Hilfiger name and highly recognizable flag logo will be prominently featured in Nintendo’s new 1080 degree Snowboarding video game for Nintendo 64. In return, Tommy Hilfiger will design and sell special limited edition 1080 degree Snowboarding jackets, sweatshirts and t-shirts.
"In much the same way Nintendo 64 has revolutionized teen entertainment, Tommy Hilfiger is doing with teen fashion," said Peter Main, Nintendo’s Exec. V.P., Sales and Marketing.
KFC plans to distribute 6 million of the original toys. With the purchase of each meal, KFC will offer a wrist squirter, glowing goo "slime" in a Slimamander case, a water-spraying top, a bubble blowing wand, a Leap The Frog launcher and body tattoos.
KFC will showcase Slimamander in its stores with a poster visible at the drive-through area and another at the pick-up window. A static cling sticker of Slimamander will be displayed on the door, while a counter display will feature actual toys and a dimensional cutout of Slimamander.
Consumers will be able to take home the CD either inside the candy package or from a nearby retail display; or send a coupon to receive the CD by mail.
Al Germann, Marketing Director, Hershey, said "We are excited to work with a company offering so many top education brands like JumpStart and Math Blaster, with top games such as NASCAR Racing. The combination of these great titles and Hershey’s chocolate offers families an unprecedented value."
The "Dial-In to Diet Pepsi" promotion is aimed at men and women in their mid-20s and up and is being supported with an integrated marketing campaign including p.o.p. materials.
"Response from consumers has been very positive," said Daniel Rolfe, V.P., Marketing, FILA USA. “They love getting a free bonus with their purchase.
The expansion includes a display in each Stop & Shop location that features a selection of one-pot, ready-to-brew-at-home packages of Green Mountain Coffee in the same varieties offered by the cup.
Additional p.o.s. materials include a custom menu board and signage promoting the Green Mountain Coffee brand. In test stores, Green Mountain Coffee Roasters has set up a whole bean display featuring a large coffee bin with an awning, enabling consumers to ground their own coffee.
Flair has also appointed marketing veteran Andy Taylor as Senior Account Director for Hiram Walker. Mr. Taylor has 20 years marketing experience. Prior to joining Flair, he spent six years at Paterno Imports.
Geva’s experience includes Leo Burnett, Frankel, and Kragiel Newell.
P.o.s. materials reflect the popular space theme.
"The people who participate in fantasy sports leagues tend to be highly educated with a high amount of disposable income," said Ralph Rossi, Jr., President of America’s Game. "Distribution of the kiosks will allow this key market segment to join free fantasy leagues, with the majority of our company’s revenues coming through the placement of advertising on the kiosks."
AGI plans to install more than 400 centrally connected kiosks in sports-themed bars and restaurants and other entertainment locations throughout the U.S. For more information, contact Americas Game Inc., 3 Civic Plaza, Newport, Beach, CA 92660; (Tel.) 714-760-6573.
Sears and Buick will support the promotion with in-store advertising. Also, players in each WNBA market will visit local Sears stores.
"The BeZI Beauty Source was inspired by the innovative concept, The Cosmetic Garden, from our parent Shiseido Company," said Judy Carlo, V.P., BeZI Marketing. "This very successful location demonstrates the power of client trial, elegant merchandising and beauty information to build a large and loyal consumer base."
The BeZI Beauty Source computer is a focal point as you enter the high-tech, yet luxurious salon. There are three interactive units with glass separations to offer the client privacy. As the program begins, the client will be asked questions concerning lifestyle, hair type and specific hair needs. A specific hair care regimen will then be prescribed for each client from three exclusive lines: ISO, Bain de Terre, and Senscience. The computer will recommend products on an immediate print-out that the client can take to their stylist or to the BeZI Beauty Bar for 'hands on' trial with sterilized brushes and tools to experiment with the various styling products. There are also optional hairstyle selections that can be printed out to take to a stylist.
Participants play the Mega Monster Challenge by scratching off instant-win game pieces on 6-packs and 12-packs of Kirin for the chance to win a 6-foot Godzilla Mega Monster inflatable. Participants can also enter a sweepstakes to win such prizes as a trip for two to Tahiti, a trip for two to Hawaii, and Godzilla CD soundtracks.