The combined marketing campaign will exceed $50 million and will generate more than an estimated three billion consumer impressions over a five month period.
Paramount and Sprint are teaming up in an offer wherein Sprint buys the Titanic video for consumers. Consumers who switch to Sprint Long Distance service will receive a voucher by mail, redeemable at participating video retail locations, good for up to $22.00 off the purchase of the "Titanic" video. Or consumers can redeem the Sprint coupon found inside specially marked Titanic videocassettes, switch to Sprint and receive a $22.00 rebate check by mail from Sprint. The Sprint promotion will be supported with TV, print and on-line and in-store advertising at over 5,000 Sprint Stores in RadioShacks across the country.
Max Factor, tying in with its largest marketing campaign ever, has created a Fall line of color cosmetics inspired by the film. With purchase of "Titanic" on video and $10 worth of Max Factor products, consumers will receive the book, "James Cameron’s Titanic" free by mail. Max Factor will promote the line with 60,000 in-store displays.
Paramount has created p.o.p. materials to help all retail categories maximize Titanic’s in-store presence. Four hanging funnels, inspired by the Titanic’s distinctive funnels are designed for ceiling or free standing display. There is a two-sided 75" x 34" banner and an oversized outdoor banner. Six-foot standees, 24-, 48- and 96-piece pre-packs show the Titanic cutting through ocean waves. Also available are 120- and 240-piece towers.
Women visiting the van will be benefitting Look Good...Feel Better and other programs of the American Cancer Society. Helene Curtis will make a donation on behalf of the ThermaSilk Tour.
Helene Curtis plans to distribute 300,000 ThermaSilk "how-to" brochures, and 325,000 product samples during the tour.
We are thrilled to partner with these companies to create awareness for our artists, said Brian Murphy, Exec. VP, Warner Custom Music.
Some 30,000 displays will drive sales of the Doritos bags in both convenience markets and in Sam Goody/Musicland music stores.
There are pallet displays, topped with eye-catching flags, which support the "Works Better, Plays Better" marketing theme.
Special corrugated displays with eight product facings were designed for end-aisle and in-aisle placement. Colorful graphics panels and flags were also designed to call attention to the product launch at permanent fixtures.
The POPvideo player features full-motion video and on-screen graphic overlays that can be immediately updated from a central location. The POPvideo player provides retailers and brand marketers with an affordable private broadcasting capability.
"The POPvideo Player uses the existing Internet infrastructure as a store and forward broadcast network, making it an ideal tool and branding vehicle," said David Parish, Chief Operations Officer, Visual Circuits.
For more information, contact Visual Circuits, (Tel) 612-338-3900.
Michael Preston, Mosaic Chairman and CEO, said that Mosaic is now a leading field marketing company in the U.S. with annual U.S. field marketing revenues now exceeding Cdn. $100 million.
The 1998 tour will benefit and raise funds for Second Harvest, the hunger-relief charity. The Fun House showcases Eckrich products including Hot Dogs, Smoked Sausages, Bold Ones and Tub BBQ.
Marketing Werks, Inc., Chicago, IL, manages the program.
Wendy’s Restaurants, 1-800-COLLECT and Franco-American will tie-in with the promotion. Wendy’s will feature Scoobie-Doo On Zombie Island-themed Kids Meals, with Scooby-Doo premiums and a coupon for savings on the video. Displays and trayliner activity sheets will promote the video in-store. 1-800-COLLECT will offer a Scooby-Doo On Zombie post card with a $9.00 offer for free collect calls with the purchase of every video. Franco-American SpaghettiOs features an instant win game offering an island vacation as the grand prize and "Scooby-Doo" videos as first prizes.
Over 100 shopping malls nationwide will feature a Scooby-Doo Mall-o-ween experience, including a photo experience, trivia contest, and costume characters. Scooby-Doo licensed merchandise will feature a hang tag offering a $3 mail-in rebate on the video.
"Scooby-Doo On Zombie Island" merchandisers in 12, 24, 36, 48 and 96 packs will be available.
The Grand Prize, a seven-day trip for four people to a choice of National Parks and Canon photography, video or binocular equipment, will be awarded by a panel of judges including acclaimed outdoor photographers.
All winners will receive a Lever "family pack" of products.Winning photos will be used to create Lever’s 1999 National Parks calendar.
NTN Network recently signed Canandaigua’s Inglenook brand as the first wine advertiser on the Network. Inglenook advertising on the Network will promote a vacation sweepstakes for two to Jamaica.
The tour features a custom-equipped mobile spa that will offer women back massages by massage therapists, free mineral-fortified juice and the chance to win a resort spa vacation. Women can also pick up No nonsense product coupons, and merchandise giveaways.
"The Take A Break Tour allows us to reach women where they shop and work," said Heather Hough, Brand Manager, Kayser-Roth.
For more information, contact New Millennium Media, P.O. Box 100666, Denver, CO 80250; (Tel) 303-934-2424.