Nabisco Runs Cool School Bus Promotion
Nabisco’s Cool School Bus promotion has carried Nabisco products and the latest Tiger Electronic toys including Furby, Brain Shift, game.com, Lazer Tag and 99X to 50 lucky winners across the country.
The Nabisco Cool School Bus sweepstakes will award the contents of the bus to a grand prize winner in all 50 states. Details of the sweepstakes are on various Nabisco products and larger than life point-of-sale displays in supermarkets nationwide.
Nabisco is also supporting the Cool School Bus promotion with television advertising and a print campaign in kid’s publications. The delivery of the Cool School Bus to the 50 grand prize winners will take place in spring of 1999.
Nintendo & Hilfiger Run In-Store Promotion
Nintendo and Tommy Hilfiger have kicked off a joint promotion whereby more than 1,000 Tommy Hilfiger in-store boys departments are featuring permanent Nintendo 64 interactive kiosks for the next year. The kiosk enables kids to play the latest Nintendo 64 video games as they try on the latest Hilfiger kids and young adult apparel.
The unique in-store sampling program was launched with a two-week Back-To-School Sweepstakes enabling consumers to register to win one of 10 first prize snowboarding weekends, one of 25 $250 Tommy Hilfiger Children’s wardrobes or one of 100 Nintendo 64 systems. With a $50 minimum Tommy Hilfiger purchase, consumers can receive a $20 discount certificate for a Nintendo sports game. In addition, Hilfiger in-store boys departments will sell limited edition Nintendo 64 jackets and shirts.
Joel Horowitz, CEO, Tommy Hilfiger, U.S.A. said, "This new concept offers the kind of enhanced shopping experience Tommy Hilfiger customers expect."
JanSport Launches In-Store Initiative
JanSport, Appleton, WI, has introduced the Platinum Program, an integrated in-store merchandising system that creates a JanSport focus area for selling backpacks. The program combines fixtures, graphics, and staff support. All areas will have clear JanSport identification as well as a color-coded shop environment developed with Chute Gerdeman, the Ohio-based retail strategic planners.
Each shop will be divided into three to five color coded product areas (Classic, Full, Tough, Play and Tech).
Participating stores have had increases of 30%, said Jim Thomsen, JanSport Sr. V.P. Sales.
Nickelodeon Back-To-School "One Stop Shop"
Stuart Hall, manufacturer of school and office supplies including Nickelodeon licensed products, has featured this "one stop and shop" display with other Nickelodeon licensees. The project was coordinated with Sanford (writing instruments and accessories) and Flying Colors (lunch and pencil boxes).
Nickelodeon was responsible for the graphic design. The display design project required the efforts of many individuals to coordinate the design, plan-o-gram and implementation of this merchandising vehicle.
Approximately 1,300 of these displays were placed in retail stores across the U.S.
Disney Promotes ‘Pocahontas II’ Video
"Pocahontas II: Journey To A New World," recently made its world premiere exclusively on home video. This new, animated movie reunites the vocal talents of Irene Bedard, Judy Kuhn and David Ogden Stiers and introduces three new characters, brought to life by "Titanic" star Billy Zane, Jean Stapleton, and Donal Gibson.
In-store merchandising and consumer promotions support the video release.
Miller Lite Runs Football Promotion
Miller Lite is conducting the "Really, Really Good Football Team" promotion which will send 50 winners to the Super Bowl in Miami.
On-premise, consumers can play a variety of Miller Time games that will give them the opportunity to "make the team," competing for a chance to win a trip to Super Bowl XXXIII. Games include "UBQB," "Kick the Can," and "Snap Count," all of which involve Miller Lite cans and inflatable goal posts. Off-premise, consumers can mail in sweepstakes entries found at displays. P.O.S. includes football-field posters, danglers, case cards, and team-specific materials.
"Once again, Miller Lite comes up with a promotion that will create excitement and leverage Miller Time with NFL football," said Joe Jones, Director of Brand Promotions.
Madison & ADVO Announce New Program
Madison Direct Marketing, Ltd., has formed a strategic relationship with ADVO, Inc. Madison will represent the full services of ADVO, the nation’s largest provider of targeted direct mail selectable by trading area, zip code and sub-zip code areas. Madison clients will be able to target pieces to consumers around specific stores within over 110 million mailings annually.
For more information, contact Madison Direct Marketing, Ltd., 10 Glenville St., Greenwich, CT 06831; Tel. 203-532-9000.
Polaroid Road Tour
Polaroid recently kicked off its "Polaroid In Pursuit" Road Tour lending Polaroid cameras to picture takers at ‘hip’ hot spots. Two thousand instant photos will be included in a "Polaroid Flashback 2000 Time Capsule," which will be opened in the year 3000.
Road Tour visitors will receive a pack of Polaroid instant film and will be asked to donate some photos to the "Time Capsule." Grand prize winners will be selected to attend a gala in 1999.
CD World And Sprint Launch CD Kiosks
CD World, New York City, has formed an agreement with Sprint to produce interactive kiosks that allow consumers to create their own "Personal CD." Consumers make their selection from hundreds of thousands of music tracks that are centrally stored on the Music Works Bank(TM). Shoppers can select 45 minutes of music for $18 a CD
The kiosk is a data terminal connected by Sprint’s high-speed fiber optic network to a central music data base. Each kiosk is equipped with a video screen that can play music promotions and ads as shoppers wait four minutes for their custom-made CD’s.
The kiosks, called Music Point, will appear in about 400 retail locations in early 1999.
Got Milk? Sampling Hits Dairy Aisles
Co-Options, has launched the national rollout of its Got Milk? Goodies Bags in major supermarket chains. The Got Milk? Goodies Bag was created by Co-Options, under license from the California Milk Processor Board.
Participating grocers will support the sampling event with custom dairy aisle displays and circular inserts. The event attracts brands that are made with or consumed with milk, plus brands that target large families.
For more information, contact Co-Options, 815 Post Rd., Darien, CT 06820; (Tel.) 203-656-22202.
NBO Offers Gift Certificate Kiosk
Neighborhood Box Office Inc. (NBO), Salt Lake City, UT, has announced an agreement with Urban Retail Properties to provide electronic interactive kiosks to distribute mall gift certificates in its regional shopping centers.
NBO’s CEO/Chairman, Keith Guevara said, "Difficulties currently facing consumers when purchasing certificates, such as long lines and hard-to-find distribution points, will be eliminated. Attractive kiosks located in the common area will also raise awareness to customers who aren’t aware that mall gift certificates exist."
MCA Announces Executive Changes
Marketing Corporation of America (MCA), Westport, CT, has named Matthew Armstrong Sr. V.P. Director of Business Development and Joseph Sequenzia Sr. V.P., Creative Director. Both come to MCA from Cyrk-Simon Worldwide, New York.
MCA has aligned into two business divisions, Business Marketing Services, headed by Lynne LeBarron, and Sales Promotion Marketing, headed by Stephen O’Shea.
Dr Pepper Runs Pigskin’ Promotion
This year’s Dr Pepper college football promotion, "Pepper Pigskin,” offers consumers a chance to compete for a $1 million field goal attempt at the Southeast Conference (SEC) football championship game, December 5. ABC will televise the game, as well as the halftime Pepper Pigskin field goal attempt, from Atlanta’s Georgia Dome.
"Each year we continue to build on our previous college football promotional success, and the 1998 consumer promotion is the best yet," said Cindi Clark, Dr Pepper Sr. V.P., Marketing. Pepper Pigskin also offers consumers opportunities to win prizes instantly with a behind-the-label game on specially marked 20-ounce and 1-liter Dr Pepper and Diet Dr Pepper products. Prizes include electric football games, footballs, caps and Dr Pepper products.
Point-of-sale support includes pole displays, shelf talkers, static clings, and danglers.
HA-LO Buys UPSHOT
HA-LO Industries, Inc., a Niles, IL-based distributor of promotional products, has acquired UPSHOT, a Chicago-based promotion agency, with projected 1998 revenues of $35 million.
Lou Weisbach, HA-LO’s President and CEO, said, "This acquisition is an important strategic step in enhancing our ability to bring leading edge promotion marketing and dynamic creative ideas to our clients."
Chevron Launches Tic Tac Techron
Chevron recently worked with Wunderman Cato Johnson (WCJ), Chicago and San Francisco, to create The "Tic Tac Techron" promotion, modeled after the game Tic Tac Toe to leverage Chevron’s fuel additive product, Techron. "The promotion was designed to help increase visits from our loyal customers, draw in new customers and give folks a chance to experience Brand Chevron," said Glenn Weckerlin, Manager of Chevron Brand Gasoline.
In addition to the $100,000 grand prize, prizes include a Mercury Mountaineer, free gas for one year, and limited edition Chevron collector car characters, Blockbuster gift cards, and coupons for Pepsi.
P.O.P. carries through the Chevron collector car theme on danglers, counter cards, pump toppers, and wobblers.
7 UP Runs ‘Hit The Road’ Promo
7 UP recently conducted the "Hit the Road" promotion with MTV, tying in with MTV’s show, "Drive Thru America".
The on-pack promotion awarded road trips along the Drive Thru America route ending up at MTV studios. The promotion, developed in coordination with Impact Communications, Chicago, IL, also offered road trip-related prizes, such as 7 UP wireless phones, and backpacks.
HTS and ModaCad Bring Kiosks To Fashion Retailers
High Technology Solutions Inc., San Diego, and ModaCAD have announced an alliance to bring ModaCAD’s e-business initiative, www.FashionTrip.com, to fashion retailers. HTS, through its TouchMedia division, will create PC kiosks designed to deliver ModaCAD’s online fashion shopping experience to stores.
SFX Entertainment Buys Marquee Group
SFX Entertainment, Inc., New York City has agreed to acquire The Marquee Group in a $100 million stock merger transaction. The Marquee Group provides integrated event management, and marketing services in the sports, and entertainment industries.
Robert Sillerman, Chairman, SFX Entertainment, said, "This will be the perfect addition to the expanding SFX product line of live entertainment events."
Kellogg & Joe Boxer Run College Promo
Kellogg and Joe Boxer have teamed up for "Kellogg’s Boxer Bonanza.."
College students who purchase convenience items at campus bookstores receive bar-coded cards to be run through a talking scanner unit that announces winners. At each school, 20 instant winners receive a pair of boxers and 100 win a single-serve package of Kellogg’s cereal.
Pepsi Runs Home Run Countdown Promo
Pepsi has teamed with Major League Baseball to run the Pepsi Home Run Countdown offering consumers who guess the number of home runs hit by this season’s champion a chance to win tickets to the World Series.
A massive p.o.p. campaign supports the promotion.
Dubonnet On-Premise Program Features Art
The vibrant art of American artist Burton Morris is the centerpiece of an ongoing Dubonnet on-premise marketing program by Heaven Hill Distilleries.
Participating bars and restaurants can receive a special limited edition framed serigraph, signed by the artist. Also available to on-premise accounts will be Dubonnet/Burton Morris drink menu cards, POS posters, t-shirts and cigar lighters.
Dubonnet is also sponsoring a nationwide art gallery tour by Burton Morris. Gallery events will include Dubonnet sampling bars, artist appearances and complimentary Burton Morris Dubonnet posters.
Frankel Promotes J. Polowy To Creative Director
Frankel & Co., a leading brand marketing agency located in Chicago, IL, has promoted Jim Polowy to Group Creative Director of S.I.R. (Store/International/Retail) for the McDonald’s account. In his new role, Polowy will be managing a group that is responsible for McDonald’s International, My Store Marketing and Digital Point of Purchase.
Polowy has spent the past three years as Creative Director for Frankel’s Retail Design Group.
Snickers Conducts Shock Zone Promo
M&M/Mars is conducting the SNICKERS Shock Zone promotion, offering a $2 million Grand Prize.
SNICKERS has teamed up with 22 NFL players competing for the Snickers Shock Zone MVP title. Official game messages featuring one of the 22 players are inside specially marked wrappers of SNICKERS Shock Zone candy bars. The consumer who sends in the winning wrapper will win the $2 million prize.
Robinson & Maites Adds K. McGraw
Robinson & Maites, the Chicago-based promotion agency has named Kevin McGraw as its new Associate Creative Director. McGraw, a 19-year creative veteran, will work on the following accounts: GTE, S.C. Johnson, FOX Sports Net, and Barton Brands.
Fuji Tape And NFL Run Joint Promo
Fuji Photo Film’s "Ultimate Viewing," promotion features a "Scratch-n-Win" program and a mail-in sweepstakes, giving consumers chances to win RCA large-screen TVs, and VCR’s, NFL footballs and hats, and Fuji videotapes.
Bill Drysdale, Sr. Marketing Manager, Fuji Photo Film said, "We expect the promotion to increase store traffic and push retail sales. Plus high impact promotional displays, ensure that the needs of retailers in every channel of trade are met."
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