Sterling Promotions
Auto Broadcast Network Announces Launch & Alliance With CBS
Automotive Broadcasting Network™ (ABN) has announced an alliance with CBS, to provide a new, innovative marketing channel to reach consumers at more than 20,000 auto dealers across the U.S.
CBS Outernet, a part of CBS, will power ABN with family-friendly entertainment including CBS programming not normally available during business hours as well as clips and segments from “The Late Late Show with Craig Ferguson,” “Entertainment Tonight,” and news content from “60 Minutes.” Central to ABN’s offering is a series of automotive-specific “shorts,” produced by ABN.
“The CBS viewing experience is the perfect basis for ABN because we are supplying rich content that is sure to engage the dealership visitor,” said George Schweitzer, President, CBS Marketing.
For more information, contact Automotive Broadcasting Network, 5000 Sawgrass Village Circle, Ponte Vedra Beach, FL 32082; (Web) www.automotivebroadcastingnetwork.com.
Gatorade Events Launches G2 Lifestyle Beverage
Gatorade Co. is supporting the launch of G2, a new low-calorie lifestyle beverage, with an integrated marketing campaign.
Yankee shortstop, Derek Jeter provided a sneak peek of the G2 television commercial against a giant backdrop in New York City’s Herald Square, which brought the creative treatment from the commercial to life. Over the course of a week, the backdrop -- a brick wall and sidewalk, was gradually transformed into a baseball field, covered with real turf and infield dirt.
Passersby were encouraged to visit www.drinkG2.com to learn more about G2.
Roadway Conducts Mobile Museum Tour
rEvolution, the Chicago-based sports marketing agency, recently created a “Times of Greatness Campaign,” for Roadway, the OH-based, logistics company.
The award-winning mobile museum tour featured a custom 53-foot double-expandable trailer museum telling the story of Negro Leagues Baseball®, including artifacts such as jerseys, photos and other memorabilia, on loan from the NLB Museum in Kansas City, MO.
“We custom-designed a mobile marketing program for Roadway and partnered with Major League Baseball to deliver an impactful multi-cultural marketing initiative,” said John Rowady, President, rEvolution.
MediaCart To Deliver Digital Grocery Shopping Ad Experience
MediaCart Holdings, Microsoft and Wakefern Food Corp announced that Wakefern plans to pilot MediaCart’s next-generation computerized shopping carts for potential rollout to all ShopRite stores. Microsoft’s Atlas Division will provide video ad serving on the MediaCart grocery cart screen.
By using Microsoft technologies, the MediaCart solution will enable anonymous ad targeting through data obtained through ShopRite’s customer loyalty card program. A shopper scans their card at the MediaCart, and receives promotional offers based on past purchases and/or saved shopping lists that could be uploaded from a home PC.
Shoppers will also be able to save time and money with MediaCart shopping carts by performing comparative price checks, locating products in the store, viewing store specials in aisle as they shop, shopping using an electronic shopping list presented in aisle order, totaling the cost of the items in their baskets before checkout, and expediting the checkout.
PlasMedia Deploys Ad Network With DynaScan 360° LED Video Displays.
DynaScan Technology’s DynaScan 360° LED video displays are being utilized for a national mall network in conjunction with PlasMedia Productions, Helius Inc., and Internet Connectivity Group.
PlasMedia clients will have the opportunity to advertise using DynaScan’s innovative technology. Each DynaScan will be connected to a cellular network using Internet Connectivity Group (ICG) equipment, and content will be delivered by a Helius SST-Mi digital signage player.
For more information, contact PlasMedia Productions, (Tel.) 816-777-0353 (Web) www.plasmediaproductions.com.
MOD Systems Launches New MOD POD Kiosk
MOD Systems has introduced the MOD POD, a touchscreen device which provides consumers with the ability to search, sample and download digital media quickly and conveniently while in retail stores.
Mark Phillips, MOD Systems CEO, said, “Whether you’re looking to purchase music, a TV show, video, or a full-length feature film, the MOD POD is the next stage in retail content delivery and is helping reshape the entertainment-content-buying experience. Its compatibility with a large number of devices makes content more accessible than ever, as it is not restricted by proprietary formats.”
Alpha Multimedia Launches Kiosk Network
Alpha Multimedia, has launched a network of kiosks designed to provide high speed internet access, emails and games for a fee.
The kiosks are placed in high traffic locations including shopping malls, airports, hotels, and colleges/universities. The digital advertising possibilities, generated by the second screen, provides advertisers with a unique opportunity to reach their target market.
The holographic-like 3D images originally produced in 3D or converted from existing visual content using Alpha’s professional 3D software attract attention. With Alpha Multimedia's kiosks, advertisers can accurately determine their customers by demographic including ethnic, age, income etc.
For more information about the network, contact Alpha Multimedia, 6295 Shawson Drive, Unit 2, Mississauga, Ontario L5T 1H4; (Tel.) 1-877-ALPHA-27; (Web Site) www.alphamultimedia.info.
Clontarf Irish Whiskey Launches Campaign
Castle Brands has launched a new marketing campaign for its Clontarf Irish Whiskey brand.
The name “Clontarf” refers to the famous battle at which High King Brian Boru drove foreign invaders from Ireland’s shores. Although the new packaging gives a nod to history, Clontarf Irish Whiskey’s vision is to the future. Along with its new look, Clontarf Irish Whiskey is also getting an edgy marketing campaign.
“THE NEW IRISH” is the brands new tagline, and the campaign puts a youthful, light-hearted spin on traditional Irish phrases.
“The first of the millennial generation (those born between 1980 and 2000) are in their late twenties now. Irish whiskey, with its very approachable flavor profile, is new again,” said Roseann Sessa, V.P. Marketing for Castle Brands. “Clontarf is not their father's whiskey. The brand was ‘born’ in 1998 and is therefore itself part of the millennial generation.”
Pyramid Sandwich Board Attracts Attention
Pyramid Brewing Co. is using this Sandwich Board for marketing on-premise. The Sandwich board features two framed chalkboards with a printed wooden header. Hinged at the top, the sandwich board can easily be displayed in a vestibule or on a sidewalk.
This Pyramid Sandwich Board was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701; (Web) www.popsigns.com.
Principal Financial Runs Baseball Promo.
The Principal Financial Group and its title sponsorship of the Principal Financial Group Family Fun Fest have made an indelible mark on the world of minor league baseball with the world's largest traveling celebration of baseball.
“The Principal Financial Group Family Fun Fest is the most ambitious event ever orchestrated on the national level in support of minor league baseball,” said Steve Whitty, V.P., Marketing, Principal Financial Group. “The event reaches our target market of growing businesses and the employees who work for them.”
Open three hours before each game, the Principal Financial Family Fun Fest features more than 20 baseball themed attractions, including giant slides, bounce houses, a “Rookie Zone” for younger fans, a minor league baseball museum, and an Xbox 360 Home Run Derby Video Game Trailer.
Pepperidge Farm Teams With NBA To Promote Youth Fitness
The Pepperidge Farm Goldfish® brand is serving as a partner of the Jr. NBA/Jr. WNBA and the NBA FIT Program.
Pepperidge Farm launched the partnership during NBA All-Star 2008. At the Goldfish NBA FIT Zone area, Pepperidge Farm hosted basketball clinics throughout the All Star weekend.
“We are pleased to announce our partnership with the NBA,” said Steve White, Pepperidge Farm’s V.P., Youth Snacks.
Office Depot Promotion Offers Roush Mustang
Office Depot, the official office products partner of NASCAR, recently offered fans an opportunity to win a one-of-a-kind Roush Stage 3 Mustang as part of its “Worklife Rewards Sweepstakes.” The car has a special paint scheme that includes the signatures of both Carl Edwards, driver of the No. 99 Office Depot race car, and Jack Roush, co-owner of Roush Fenway Racing.
The “Worklife Rewards™ Sweepstakes” was part of the Office Depot Worklife Rewards program which provides loyal customers with valuable benefits. Worklife Rewards members were automatically entered into the sweepstakes anytime they made a purchase using their Worklife Rewards card.
“This car is hand-crafted to offer the driver the ultimate driving experience,” said Jack Roush. “Roush Performance Mustangs are among the best cars on the road.”
Nivea Displaying Portable Branded Environments
NIVEA wanted to connect with its customers via customer service booths to deliver NIVEA samples
For the campaign, Nivea needed a lightweight structure with a large footprint, easy to assemble and transport, with the ability to pack flat in wheeled cases. Nivea also needed product display areas and counter space for customer interaction.
Exhibitree Display Services created this solution using the SOLO System from Globotech Displays, based in San Diego, CA, (www.globotechdisplays.com). The modular display system provided for a versatile environment, easy to adapt to the different target locations. Full wrap graphics completely branded the displays with NIVEA’s logos and lifestyle images.
Free Poster Of Racing Driver Danica Patrick Distributed At 7-Eleven
7-Eleven stores offered a free poster featuring Andretti Green Racing's Danica Patrick as seen in Sports Illustrated's annual Swimsuit issue.
Participating 7-Eleven stores featured a special display including the SI magazine issue and copies of a poster of IndyCar Series driver Danica Patrick. The 11" x 14" poster depicts Danica as seen in the four-page spread of her appearance in the Swimsuit issue.
Skechers To Launch BEBE SPORT Footwear
SKECHERS USA has signed a licensing agreement with bebe stores, inc. to market BEBE SPORT women’s footwear. The BEBE SPORT footwear launch will be supported by a campaign featuring actress Eva Longoria, the current face of BEBE SPORT.
The BEBE SPORT footwear collection is designed to appeal to the hip, sophisticated, woman who wants to look sporty and sensual. BEBE SPORT footwear will be available at BEBE SPORT stores, department stores, multi-branded footwear specialty chains and upscale footwear specialty boutiques.
“Bebe has an excellent reputation thanks to their approach of designing sophisticated yet sexy apparel to the 21- to 35-year-old woman,” said Michael Greenberg, President, SKECHERS. “They have built a store base of more than 280 locations and are broadening their scope with brand extensions.”
Virgin Atlantic Airways Launches Experiential Marketing Campaign
Virgin Atlantic Airways has launched its new US marketing campaign, ‘Love from Above.’
Developed with Virgin Atlantic Airways’ agency of record, McKinney, the campaign featured a 2-week experiential launch that brought the in-flight experience to the ground. London landmarks were dramatically projected throughout the skylines of major U.S. cities inviting viewers to visit the ‘LoveFromAbove’, Web Site,which is accessible by any cell phone or smart device equipped with an internet browser.
Streetblimps Launches Non-Skid Sidewalk Decals
Streetblimps has introduced decals for floors, sidewalks, streets and nearly any other interior or exterior surface that are guaranteed non-skid and remove with no residue.
“We are so confident in the safety of our decals, that we indemnify our clients with $6 million in insurance coverage for every campaign,” said Streetblimps President Doug Frantin.
The color printing, done in Streetblimps own production facility, holds up to severe weather and high traffic.
For more information, contact Streetblimps, Inc., 465 Endo Blvd., Garden City, NY 11530; (Tel) 516-832-8323; (Web Site) www.streetblimps.com.
Flying Pig Airplane Promotes Capital One’s Money Market Account
Capital One Financial sent pigs into flight to make a point about its new Rewards Money Market account that earns consumers travel miles for saving money instead of spending it. The commercial jet, a Skybus Airlines Airbus A319 featuring giant flying pigs on the exterior, will travel across the country for the next six months as a larger-than-life reminder that smart saving (putting your pennies in a Capital One Rewards Money Market account instead of a piggy bank) can really take you places.
The Capital One flying pig plane features six giant flying pig illustrations, adorned with bomber jackets, scarves and aviator goggles. Each of the pigs is approximately 10 feet high with a wingspan of 13 feet.
Flights on the Capital One Rewards Money Market pig plane will be available to the public on regularly scheduled Skybus Airline routes.
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