VIZIO Collaborates With Beyoncé In National Campaign
VIZIO, a leading LCD HDTV Company, has entered into a three year, North American endorsement agreement with international pop-music icon and film star, Beyoncé Knowles - Carter, which includes using her as a spokesperson VIZIO for North American advertising, packaging, web, promotions, public relations and point of sale materials.
The partnership will also allow Knowles to participate in the design and performance characteristics of new products from VIZIO’s ever-expanding line of audio, visual and web-enabled products. Laynie Newsome, VP Sales & Marketing Communications, VIZIO, said, “We believe both VIZIO and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries.” More than 13 million U.S. households own a VIZIO HDTV.
Tide Pop-Up Studio Spotlights Tide iPhone App
At the heart of P&G’s new Tide campaign is a pop-up Tide Studio, where visitors can stop by the free, T-Shirt Creation Station and design an original screen-printed Tide T-shirt. Along with developing the experiential program for P&G, Gigunda Group, an experiential marketing agency based in Manchester, New Hampshire, created an elevated 450 ft. long Everyday Runway as a way for visitors to strut their t-shirt handiwork. With a live DJ spinning beats and celebrity stylist standing by to offer free style consultations, visitors can experience the thrill of the catwalk.
Palm Constructs Pop-Ups in LA’s Retail Hubs
Palm was looking for a unique experience to launch the Palm Pre. This custom temporary Pop-Up solution was placed in two of Los Angeles’ most trafficked retail hubs: The Americana at Brand and The Grove. Modern cedar decking and glass walls were at the forefront of the minimalist design of the space. Ample seating and shade umbrellas beckoned consumers, and also gave Palm brand ambassadors an opportunity to engage with the public, review the features of the Palm Pre, and to conduct market research. The Palm Pop-Ups program was developed by Sparks, Philadelphia, PA, (www.sparksonline).
Labatt Featuring Digital Display System
Labatt Breweries of Canada is featuring digital in-store displays created by Digital Display and Communications, (www.ddc-ca.com), Waterloo, Ontario, Canada. The program features an attractive merchandising unit based around a 32-inch LCD monitor and built-in media player. Blake Jarrett & Co. engineered and manufactured a highly functional and cost-effective structure to deliver the technology.
“It was critical that the electronics be pre-installed in a fashion that was rugged enough for shipping and surviving in retail, while at the same time being ‘plug-and- play’ when it arrived,” said DDC’s VP Business Development, Steve Harris.
The unit can be wheeled into a store, requiring only a power outlet to start showing videos and connecting to the management network. DDC provides ongoing content creation and network management services, controlling the deployed PODs remotely using a wireless data network.
Visa Uses 3D Video To Bring ‘Go World’ Campaign To Grand Central Terminal
Visa recently conducted an Olympic-themed initiative within New York City’s Grand Central Terminal, covering the subway corridor with 3D video and static images from the company’s global Go World campaign,which celebrates athletic achievement and poignant historical Olympic triumphs.
In Grand Central Terminal, the advertising extension included more than 100 media elements, the most notable being a 3D 8-by-14-foot video projection screen with audio that broadcast commercials from the Go World campaign. Street teams handed out 3D glasses that allowed commuters to view the 3D commercials in Grand Central Terminal. Antonio Lucio, Chief Marketing Officer, Visa, said, “With the help of innovative 3D technology, we were able to strengthen our connection to the Olympic Games. David Lane, VP Digital Media CBS Outdoor, said, “3D is gaining momentum in the marketing space, and we were thrilled to bring this application to commuters.”
Sprint Uses GestureTek's 3D Interactive Digital Signage
Sprint is using 3D depth tracking technology from GestureTek Inc., (www.gesturetek.com), for a gesture-based interactive digital signage display. Sprint's 3D depth sensing interactive display screen, with mobile phone connectivity, will track people’s body movements and respond by sending a Sprint promotional message that follows them whenever they walk in front of the interactive billboard. The motion-detecting advertising message will invite users to create their own personalized interactive wall art on the screen, by calling Sprint on their mobile phone.
LuxuryTec Launches Mirror Image Digital Network
LuxuryTec, Hunterville, NC, has launched the Mirror Image, a 40" digital display controlled remotely via a broadcast quality content management system. Mirror Image displays a brand image or video and when engaged by a consumer, the brand message instantly disappears and becomes a fully functioning mirror. When the consumer steps away, the brand message instantly re-appears.
The Mirror Image offers a captivating experience in HD still and HD video, providing marketers a variety of engaging and dynamic content options. Located over sinks in the initial deployment, Mirror Image provides industry leading brands with the opportunity to reach specific genders as well as concrete consumer engagement metrics. Mirror Image accomplishes this through the utilization of a robust sensor located in the bezel of the unit that records every consumer engagement. For more information about Mirror Image and the Mirror Image Network, visit www.luxurytec.com.
St. Pauli Girl Names Katarina Van Derham 2010 St. Pauli Girl
Katarina Van Derham has been named the 2010 St. Pauli Girl spokesmodel, marking the first time that the same woman has served as the German barmaid icon for two consecutive years. St. Pauli Girl unveiled two new posters with an updated look, and fans can choose the official 2010 poster in an online vote.
Selecting a spokesmodel to represent the beer is a decades-long tradition for St. Pauli Girl, the No. 2 German lager in the U.S. The St. Pauli Girl collectible poster was first introduced in 1982 and more than 2.5 million posters have been printed or downloaded.
“Katarina is a great representative of the beer and it was an obvious choice to bring her back,” said John Nichols, Brand Manager, Crown Imports.
EA & Dr Pepper Unveil Marketing Partnership
Electronic Arts and Dr Pepper have launched a marketing program delivering custom interactive entertainment to Dr Pepper fans. Consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will receive access to these add-ons with codes on more than 500 million Dr Pepper bottles. Tony Jacobs, VP Marketing, Dr Pepper, said, “The promotion gives fans a gaming experience they can only access through Dr Pepper.”
Coca-Cola Zero Partners With ‘Avatar’
Coca-Cola’s Coca-Cola Zero brand recently partnered with Twentieth Century Fox on a major global promotional campaign tied in with James Cameron's epic film AVATAR. In an effort to provide consumers with the most compelling information about the movie, the digital team at Coca-Cola Zero collaborated directly with the studio to create www.AVTR.com for AVATAR fans. Visitors to AVTR.com will be able to access exclusive AVATAR imagery, wallpapers, games and applications as well as regularly updated, real-time AVATAR news. A TV commercial and cinema spot was also created, promoting the brand’s partnership with AVATAR.
Special AR enabled Coke Zero packaging featuring the AVTR mark will provide consumers with an immersive AVATAR related experience. Through the use of AR technology Coke Zero consumers will be able to maneuver a Samson helicopter, a vehicle featured in the movie.
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Canyons Burger’s Promotes CampFIRE Burgers And Fries
Canyons Burger Company recently introduced the new CampFIRE Burger, a 100% fresh Black Angus patty topped with Jalapeño Bacon, Cheddar Cheese and Chipotle mayo all sandwiched between Canyon's specialty bun for a price of $5.99. The gourmet burger is complemented by Canyon’s new Fresh Cut French Fries and a Smores Milkshake for only $10.99. Special P.O.S. signage supports the new promotion.
Pretzelmaker Promotes Blended Drinks With Mango & Pomegranate
Pretzelmaker®/Pretzel Time® is rolling out two new popular blended drink flavors for 2010 - Mango Madness and Power Pomegranate. In addition to introducing the new flavors, Pretzelmaker has renamed all of their current flavors as part of a system-wide effort to feature the blended drink category in stores.
“We're excited to be able to offer new beverages that both appeal to our customers and compliment our wide variety of pretzel snacks,” said Jenn Johnston, Sr. VP Brand Marketing for NexCen Franchise Management. "Mango and pomegranate are up and coming flavors and are natural additions to our blended drink line.”
Taco Bell Offers Drive-Thru Diet® Menu
Taco Bell®, which does approximately 70% of its business via the drive-thru, is set to introduce better choices for America with its new Drive-Thru Diet® Menu, featuring seven Fresco-style menu offerings with nine grams of fat or less. The Drive-Thru Diet Menu features seven Taco Bell favorites freshly-prepared with Fiesta Salsa - a zesty mix of diced tomatoes, white onions and cilantro that replaces the cheese and sauce. The Fiesta Salsa allows consumers to reduce fat and calories without sacrificing flavor.
“Taco Bell is committed to offering a great-tasting menu that gives consumers the variety and choices they demand,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. The Fresco-style foods will be promoted with an integrated marketing campaign that includes advertising, in-store promotions, social media, and integration with Taco Bell’s NBA marketing partnership. The advertising and all in-store signage was handled through Draftfcb, Orange County, CA.
tava touchpoints' Launches In-store Interactive Technologies
tava touchpoints is bringing in-store digital media screens down to eye-level, and launching tavaMeasures™, an audience measurement report that tracks in-store digital marketing programs. The company has established a partnership with Toronto-based Planet-Tek Systems. tava is using the company’s EcoStream and interactive EcoTouch display units, which use minimal energy. By using displays that are part of custom pedestals or ready for mounting on shelves or end aisles, brand marketers can promote products using touchscreens. For more information, contact tava touchpoints, Vancouver, B.C., Canada; (Tel) 604-375-2000; (Web) www.tavatouchpoints.com.
Subway Pilots 2nd Generation Drive-Thru Kiosks
Several Subway locations are scheduled to integrate the second generation self-service drive-thru system introduced by NEXTEP SYSTEMS and MRI. Orders are placed directly by the customer using the interactive touch screen on the 32" high-bright portrait style display. The display allows for use in direct sunlight while the touch screen supports customer interaction with bare or gloved hands. For more information, contact NEXTEP SYSTEMS, (Tel) 866-654-88730; (Web Site) www.nextepsystems.com.
Panasonic Opens HD 3D Theatre At 2010 Winter Olympics
Panasonic Corp. opened the Olympic Pavilion “Panasonic FULL HD 3D THEATRE” featuring two 103-inch full HD 3D theatres at the recent 2010 Olympic Winter Games.
The theatres screened high definition, three dimensional images of Olympic highlights during the 2010 Winter Games. “This theatre was our way of sharing the passion of the 2010 Winter Games with Vancouver residents and visitors from around the world,” said Takumi Kajisha, Managing Executive Officer, Panasonic. Panasonic’s Full HD 3D Theatre at the 2010 Winter Games offered the public the first opportunity to experience a new era of immersive visual entertainment that will soon be available for consumers to enjoy at home.
Panini America Launches Multi-City Tour To Promote NBA Trading Card Game
Panini America, a leading global publisher of sports and entertainment collectables, has launched a new NBA-themed interactive trading card game - Adrenalyn, geared to children ages 6 to 11. The front of each Adrenalyn card features an offensive, defensive, and overall rating so kids can play the game using the Adrenalyn game board. The unique authorization code on the back of each card allows kids to upload their cards to a virtual collector'’s album and play the game online.
Panini will introduce the game through Adrenalyn Nights at NBA games and a multi-city Adrenalyn Tour that will visit retail locations, high-traffic areas, and NBA arenas. An integrated advertising campaign will feature NBA All-Star, Kobe Bryant.
Imagination Creates Rendezvous@Samsung For Winter Olypmics
Imagination, (www.imagination.com), the London-headquartered, global brand communications agency, recently created the Olympic Rendezvous @ Samsung Pavilion at the Winter Olympic Games in Vancouver. The aim of the destination was to encourage visitors to spend time with the Samsung brand, enticing them to learn about the latest products through numerous fun and social interactives. The environment offered experiences through unique games, athletic and design competitions, activities and displays that brought the Samsung brand and products to life.
An intrinsic part of the design solution was to create a canvas for spectators to personally leave their mark on the pavilion. Spectators could upload text, and pictures onto the environment. They could also complement Samsung Design Studio's work via design competitions that offered the opportunity to win a snowboard everyday of the Olympics.
Ciao Bella Gelato Conducts Samplng Tour
CIAO BELLA®, recently conducted a sampling tour to hand out one million free samples of its flavorful frozen desserts to consumers across the country. Ciao Bella traveled to retailers in branded “Gelato Mobiles” to share its new 3.5 ounce single serve cups with consumers. Available at Safeway, Costco, Harris Teeter and other supermarket chains across the country, the single serve cups come in some of Ciao Bella’s most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato, and Chocolate Hazelnut gelato. The tour gave consumers a first look at Ciao Bella’s latest product line, which boasts individual servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid. “We’re thrilled to share our single serve cups with consumers, allowing them to discover a new way to savor Ciao Bella,” said Deborah Holt, VP Marketing at Ciao Bella.
Tillamook Conducts Loaf Love Tour
Tillamook Cheese has launched the Loaf Love Tour, to offer people around the country the chance to experience Tillamook Cheddar cheese. Henry V, a Portland, OR-based experiential marketing firm, developed the Tillamook Loaf Love Tour, which will travel to 100 cities in 9 states around the Western U.S.
“Tillamook Cheese is the best-selling natural cheese brand in the West, but people across the country may not have experienced it. We know that once people taste our cheddar, they will become passionate fans,” said John Russell, Sr. Marketing Director. The Loaf Love Tour consists of VW Microbuses retrofitted to resemble Baby Loafs of Tillamook cheddar. The Baby Loaf Buses will stop at grocery stores and special events.
The Hispanic got milk? Tour Promotes Benefits Of Drinking Milk
The Hispanic got milk? Milk Mustache Mobile has launched on a 75 city tour which includes the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour hosts free events to encourage local residents to not only live well, but to drink well with nature's wellness drink: milk.
At the events, Hispanic mothers are given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses.
The tour is sponsored by the Milk Processor Education Program (MilkPEP), Washington, D.C., funded by the nation’s milk processors. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners.
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