Coors Light Conducts ‘Dream Game’ Promo.
This season, Coors Light and Fox Sports Net (FSN) are giving consumers the opportunity to enter the “Dream Game” promotion for a chance to win exclusive access to their pick of college football games. Each “Dream Game” grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to roundtrip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN.
To enter the promotion, consumers can text in codes found on specially marked packages of Coors. The promotion will be supported with retail POS and promotional packaging. “During football season, every weekend is a Coors Light occasion -- a reason to celebrate and get together with friends,” said Dan Hennessy, Sr. Marketing Director, Coors.
WONKA Unveils 3D Toys “R”Us Window Display
WONKA®, creator of imaginative chocolate bars, has launched a nationwide search for the legendary WONKA Golden Tickets, with an extraordinary contraption dubbed the “WONKA Golden Ticket Choco-tabulator,” which creates 3D digital Golden Tickets, now on display in the store window of the Toys “R” Us Times Square in New York City. The Golden Ticket Choco-tabulator is 16' wide and eight' tall. Made with real chocolate, the Choco-tabulator incorporates a 3D digital video screen with real-life visual and sensory effects.
Duane Reade Introduces Virtual Assistant
Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, (www.lawrencemetal.com), a Tensator Co., has unveiled the Tensator Virtual Assistant at Duane Reade’s new Wall Street megastore. A next-generation digital signage solution, the Tensator Virtual Assistant provides Duane Reade with an exciting information, brand and promotional messaging medium using the very latest in holographic imaging and audio-visual technology to create the illusion of a real person. “Our Virtual Greeter is an essential part of the ‘wow factor’ we have built into our newest store,” said Paul Tiberio, Duane Reade CMO.
VisibleBrands To Build Ad Network For Supermarket Aisle
VisibleBrands, Kirkland, WA, (www.visbrands.com) is testing and deploying an ad network that will serve content at the Moment of Decision® in the store and on an opt-in basis at home and on mobile phones. VisibleBrands President, Timothy Morton, said, “Reaching shoppers in a meaningful way has never been more difficult. Our solution links in-home, mobile, and in-store identity creating a unified audience that advertisers can reach through one network. We unlock physical retail as a planned media destination and create a new marketplace for highly optimized advertising and consumer promotion.”
As a first step, the company is delivering digital coupons to shoppers in the supermarket aisle via shelf-edge touch screens. According to Morton, “All you have to do to accept an offer is touch a screen and it”s virtually ‘clipped to the cart’. The company’s goal is to go beyond delivering coupons to offering brand-building experiences combined with campaign analytics.”
Organic Chocolate Embarks On Taste Discovery Tour
The Green & Black's Organic and Fair Trade Certified Chocolate brand is conducting a Taste Discovery Tour across the country, providing an interactive space where guests are given the opportunity to sample a variety of dark and milk chocolates, take an interactive Taste Quiz to determine their custom chocolate flight, meet the Green & Black’s Taste Discovery Guide, Jenn Paulson, and learn about specific products and recipes.
Nicole McLaughlin, Marketing Director, U.S. Chocolate, Kraft Foods, said, “The Taste Discovery Tour not only immerses consumers’ senses in the intensely-flavored decadence of Green & Black's chocolate, but also tells the story of how we craft our chocolate using organic ingredients from all over the world.”
“Our goal is to create a deep connection between Green & Black's and its consumers by making the experience personal,” said Chris Kapsalis, General Manager at Legacy Marketing Partners, the experiential marketing agency that created the event.
Hass Avocados Launches 'Taste The Wow' Tour
Hass Avocados from Mexico has launched the “Taste the Wow!” tour, a multi-city mobile marketing tour bringing the “Taste-mobile” to health and food events around the nation to boost sales for this holiday season. Jackie Bohmer, Marketing Director of the Mexican Hass Avocado Importers Association, said, “Avocados are a key ingredient in an endless number of recipes that can bring flavor and texture to the holiday table.” The Mexican Hass Avocado Importers Association is dedicated to supplying consistent high quality avocados from Mexico throughout the year, found in the local grocery store’s produce aisle.
Wendy’s Tour Promotes Dave’s Hot 'N Juicy Cheeseburger
Wendy’s® is giving its cheeseburgers a complete “taste-lift” by totally reinventing it - beef patty, bun and toppings -- and aptly naming it Dave’s Hot ‘N Juicy™ Cheeseburger, an homage to Wendy's founder, Dave Thomas. The new made-to-order cheeseburger starts with fresh, North American beef, and the patty is thicker so it will be juicier. It features crisp, hand-leafed lettuce; red-ripe tomatoes; two slices of melted American cheese; sweet, mild red onion rings; and crinkle-cut dill pickles. The launch of Dave's Hot 'N Juicy Cheeseburger is being supported by an extensive nationwide, integrated marketing communications campaign.
Created by Kaplan Thaler Group, the campaign features images and clips from the 1984 Wendy's iconic “Where's the Beef?®” commercials, starring the late Clara Peller. Included in the campaign, an electronic billboard in New York’s Times Square that will cycle through a four-screen “Where’s the Beef?’/Here’s the Beef!” A 26-city mobile "Tour of America" will distribute more than 37,000 free Hot 'N Juicy cheeseburgers to Americans.
‘PAN AM’ Mobile Screening Room Simulates Jet Liner
The Bell Media Agency reached out to Holman division Mobilexhibit to create an experiential mobile screening room to promote the new TV show, “PAN AM.” The exhibit was set up in malls in major markets across Canada and allowed consumers to sit inside a PAN AM “jetliner” and watch clips of the show on a large screen within the space.
Holman created a 20-seat portable screening room in a 10 x 20 foot tensioned mock jetliner with a 14 foot high tail, all custom built to host sneak peek clips. Seating inside was decorated with seat back covers and branded headrests to make the experience even more real. The “jet” was flanked by two CTV-branded check-in stations with PAN AM graphics where uniformed PAN AM “stewardesses” handed out boarding passes. Life-size captain and stewardess cut-outs against a branded backdrop enabled consumers to take away souvenir photos of the experience.
GMC Kicks Off Monday Night Football Tour
GMC, together with the NFL, is conducting a Monday Night Football Tour program, which invites fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia. Fans can also meet current and former NFL players as well as ESPN Monday Night Football announcer Mike Tirico. After testing their skills and meeting the pros, fans will have the opportunity to test drive the GMC Acadia, Sierra, Terrain and Yukon. “GMC is taking its game plan for the Monday Night Football Tour to the next level by delivering an engaging interactive event for NFL fans,” said Craig Bierley, GMC Advertising & Sales Promotion Director.
Gap Takes Pico de Gap Truck & Denim Studio On The Road
Gap is taking the vibe of its denim design studio on the road with a custom vintage taco truck. Pico de Gap will serve custom menus exclusively “designed” by local chefs, including author Katie Lee in New York, Top Chef's Marcel Vigneron in Los Angeles, Top Chef's Ryan Scott in San Francisco, and Rick Gresh of David Burke's Primehouse in Chicago.
“The idea of Pico de Gap-and the taco truck used in our fall campaign 1969: L.A. and Beyond-came about when I was having dinner with our 1969 design team,” said Seth Farbman, Gap’s Chief Marketing Officer. “We thought it would be an engaging way to share a little more about ourselves.”
To create an authentic aesthetic, each Pico de Gap truck includes a replica of a vintage Gap ad and neon sign from the ‘70s. Customers can check out the latest 1969 fall denim styles on display while enjoying $1.69 tacos. With proof of a Gap denim purchase, the meal is free. Every customer will receive a coupon for $20 off their next Gap 1969 denim purchase. Each Pico de Gap truck will stop by music events, nightlife hotspots, festivals, farmers’ markets and Gap stores.
oca-Cola & WWF Partner To Protect Polar Bears
Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF's polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations.
“We want to help the polar bear-a beloved Coca-Cola icon since 1922-by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman & CEO of Coca-Cola. “That’s why we’re using one of our greatest assets-our flagship brand, Coca-Cola-to raise awareness for this important cause.” This holiday season, more than 1.4 billion white Coke cans will help raise funds to protect the polar bear’s home.
Gallo Family Vineyards Runs ‘Every Cork Counts’ Campaign To Help Fight Senior Hunger
This holiday season, Americans have the chance to raise funds for Meals On Wheels Association of America (MOWAA) by taking part in the Gallo Family Vineyards Every Cork Counts™ campaign. For every Gallo Family Vineyards cork submitted, a $5 donation will be made to aid in MOWAA's hunger relief efforts. Stephanie Gallo, VP, Marketing, E&J Gallo Winery, said, “With Every Cork Counts, we can raise awareness and funds for this very important issue.”
Jones Soda Releases Pink-Capped Bottles For Breast Cancer Awareness
Jones Soda Co recently added the most important flavor yet to its colorful roster of sodas: Breast Cancer Awareness Cream Soda. The special edition soda, developed to generate funds and awareness for breast cancer, was released in support of National Breast Cancer Awareness Month.
“Jones has a long history of releasing limited edition flavors and colors for all kinds of pop culture moments, but this time we are pleased to be doing something more meaningful by supporting a very important cause,” said Bill Meissner, CEO of Jones Soda. The bright pink, limited edition Breast Cancer Awareness Cream Soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, the newest member of the Jones Soda Athletic Team. A portion of the sales from Jones Soda Breast Cancer Awareness Cream Soda will be donated to the non-profit Boarding for Breast Cancer (B4BC)
COMMcaddy Network Developed For On-Premise Venues
COMMcaddy Network is a digital signage media solution company that has developed a low cost simple "Plug-n-Play" secure wireless network system that enhances any On Premise venues such as restaurants, bars, hotels, nightclubs, and sports arenas allowing the ability to deliver 24/7 “on the fly” messages to patrons.
Content can be uploaded and delivered to any COMMcaddy in the world 24/7. New messages can be broadcast to a specific Caddy or an entire Network of Caddies. This powerful Network allows for targeted marketing and “real-time” order influencing. COMMcaddy provides a way to display “QR codes,” “Tagging” or “Texting” messaging within 3 feet of Patrons. For more information, contact COMMcaddy Network, (Tel) 877) 498-8031; (Web Site) www.commcaddynetwork.com.
‘eBay Inspiration Shop” Opens With 24/7 Shoppable Storefront
eBay and designer Jonathan Adler have opened The eBay Inspiration Shop - a 24/7 shoppable storefront in New York City. The “always-open” store windows enable shoppers to browse and buy the very moment inspiration strikes. “Consumers expect to shop how they want, when they want - and mobile technology is blurring the lines between online and offline retail to meet this demand,” said Richelle Parham, Chief Marketing Officer, eBay North America. “The Inspiration Shop brings to life how eBay enables people to immediately act on their passion for shopping in this new commerce environment.”
Marketing Ad Group Offers Holographic Virtual Greeter
Marketing Ad Group, is expanding its offerings with the Holographic Virtual Greeter. This unique Greeter displays a holographic image projected onto a life-sized cutout. This promotional messaging medium uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.
The Holographic Virtual Greeter can be positioned near the store’s entrance to serve up in-store information and personal greetings in a decidedly unique fashion. Bill Barrett, Product Development Manager with Marketing Ad Group, said, “The key to branding is in unique impressions and you can’t make a more unique impression than with our Holographic Greeter.” For more information about the Holographic Virtual Greeter, contact Marketing Ad Group, 522 North Broad Street, Mooresville, NC 28115; (Tel) 888-965-5536; (Web) www.holographicgreeter.com.
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