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Creative Spotlight - High Tech P.O.P. Advertising


The Focus OpticLED technology allows for coordinating the message statement with the actual mechanical part. The Focus OpticLED can be made in different LED lighting colors to attract the attention of the consumer. Sequencing LightingTM can be created with this technology to replicate images on websites, brochures, and other promotional materials. The Focus OpticLED sequence lighting technology has a long life span; its LED action movement will last for 5 years. For more information, contact Focus Packaging and Display Group, 10328 Highlands West Drive, Escondido, CA 92029; www.focuspackaging.com.


Burger King’s Billings, Montana district recently switched to a Change-a-Brill sign after trying neon and LEDs.Change-a-Brill’s patented new lighted window sign features a new reflector technology that makes its signs extremely bright. Over this plane of light is a patent-pending replaceable face, which adds the vibrant, brilliant colors and graphics to the sign. For more information, contact the Change-a-Brill Co., 715 S. Washington Street, Milford, DE 19963.


Electronic Displays, Inc., offers LED displays for both indoors and outdoors point-of-purchase advertising. EDI’s LED full matrix displays offer fast processor speed for creating special effects that attract attention. The technology provides signs that are extremely bright, long lasting and reliable. P.O.P. signs are offered in all shape and sizes. For more information, contact Electronic Displays, Inc, 135 S. Church St., Addison, IL 60101.


The ProDVX Lightbox System is a low voltage, ultra slim, digital signage display that incorporates LCD monitors and Static Lightboxes, combining still images and moving video. This in-store media system can be hung on a wall or even from the ceiling. Illuminated with LCD backlights, the ProDVX Lightboxes will provide a long lasting vibrant display for years. Moving Video is provided through the ProDVX Lightbox LCD. This high bright display has 2 built in speakers and is integrated with the ProDVX F100 solid state MPEG player. The F100 player will auto play and auto loop MPEG files, JPEG files and MP3 files. It comes standard with 12 slideshow modes and an option for a slideshow with music. The integrated player is widely appreciated for its drag and drop technology.No authoring software required. The ProDVX Lightbox LCD's are available in a 17" Widescreen LCD or a 27" Widescreen LCD. For more information, contact Digit Professional, Inc. 3926 Varsity Drive, Ann Arbor MI 48108.


The Walnut Valley Garden Center in Andover, KS, is using a unique hybrid, interactive digital signage system based on Keywest Technology's MediaXtreme. With interactive content developed by DSX Media of Wichita, the system lets customers access a map of their property via Google Earth. That plus an interactive software component from Keywest Technology allows shoppers to specify the size of their projects through a touchscreen interface and learn the exact products they'll need and how much to use. For shoppers who don't know anything about gardening and landscaping, the interactive digital signage system offers a page with 12 different examples of gardens. Simply touching a thumbnail of one opens up a page that tells shoppers everything they'll need and what it will cost. For more information, contact Keywest Technology, 14563 West 96th Terrace, Lenexa, KS 66215.


Premiere Theatres, Melbourne, FL, has completed installation of Allure Global Solutions' Digital Box Office ('Digi-Box') and Digital Menu Board Solution.

The Allure Global DigiBox solution displays digital movie posters with movie times and ratings in full motion graphics. Integration to the theatre's POS solution for real-time data provides show-times and feature information such as title, ratings, run-time, sold-out and cancelled notifications. The Allure Global system is scalable from single to multi-screen and variable size of display based upon the configuration of the theatre. For more information, contact Allure Global Solutions,400 Embassy Row, Suite 580, Atlanta , GA 30328.


The "Tis The Season" display is an interactive unit that had to be cost effective and permanent in appearance to last through the Christmas selling season. The interactive portion was easily removable to be shipped back to the display manufacturer for reprogramming and re-use the following season. This display was created by Harbor Industries, South Industrial Park, Grand Haven, MI 49417.


Exposystems Canada creates custom kiosks to meet any application. Using its custom aluminium extrusions, its Edge laminate panels, lighting and other proprietary products, ExpoSystems can design and build cost effective, durable kiosks to meet any design requirement. For more information, contact Exposystems Canada, 3640 B McNicoll Avenue, Scarborough, Ontario Canada, M1X 1G5.


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