Creative Online

Creative Spotlight - High Tech P.O.P. Advertising
October/November, 2009


Bridgestone Golf is inviting customers at PGA Tour Supersstores to take its Ball Fitting Challenge. In-Store Touchmedia, a div. of In-Store Experience used its Flex-Media™ modular display system to create an end cap display which integrates a 15" interactive touch screen monitor with 144 dozen golf balls. By answering four contextual questions, the system recommends the best ball for a particular style of play. For the retailer, the unit collects key analytics including the number of times the unit has been used along with product recommendation counts. For more information, contact In-Store Experience, 49 Richmondville Ave., Westport, CT 06880 (Web site) www.instoreexperience.com


Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417 (Web site) www.harbor-ind.com


Focus Display offers its VideoPro Snap Lock Frame with Edge Lite LED Back Lite and 7" LCD Media Player. The unit coordinates graphic with video presentation with frames sizes 18 x 24, 24 x 28 available. The frame color is brushed aluminum and black. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029 (Web site) www.focusdisplay.com


Bauer is using this interactive kiosk to promote its skates in sporting goods outlets. The permanent display attracts shoppers with vibrant graphics. The video presentation highlights the features of Bauer’s line of hockey skates. This kiosk was created for Bauer by Diamond Marketing, 11512 N. Port Washington Road, Suite 102, Mequon, WI 53092 (Web site) www.diamondmarketing.net


Synsor Corp. has developed an innovative end cap that features an interactive LCD for Eastman Kodak Co. at Office Max stores. The LCD has a continuous silent attract loop and on-demand consumer information feed. This interactive end cap design varies depending on store footprints; however, all displays capture the consumer's attention with a bright flat-panel LCD screen. Consumers select one of three, bright-red buttons to start a voice-over informational segment about Kodak's digital product of interest; a Kodak EasyShare Digital Camera, Pocket Video Camera or Digital Frames. The featured products are located directly under interactive displays, making it easy for consumers to purchase products. Software is downloaded to smart cards, which are housed inside the display so there is no software configuration necessary. For more information, contact Synsor Corp., 1920 Merrill Creek Pkwy., Everett, WA 98203 (Web site) www.synsor.com


Kosakura created this Linksys Wireless Home Audio display. The interactive display demonstrates the Linksys Wireless Home Audio, Router, and Media Player. Product information videos are engaged by the customer. All Linksys product is securely mounted for theft resistance. The display is constructed of powder coated metal, frosted plexiglas and direct printed MDF. For more information, contact Kosakura, 2215 S. Standard Ave. Santa Ana, CA 92707 Web site) www.kosakura.com


Industrial Image Inc. offers a touch option with its FlashView Ad Players which adds touch screens to point of purchase displays to customize the message. FlashView displays are industrial quality LCDs with flash memory in secure metal chassis to mount in POP displays. Open frame or with a variety of options, this digital signage solution is available at an economical price. For more information, contact Industrial Image Inc., 2665 Pine Grove Rd., Suite 400, Cumming, GA 30042 (Web site) www.industrialimage.net


This freestanding tower boasts a 7" LCD display that highlights the unique story of the MBT brand as well as showcases up to 8 pairs of men's or women's MBT branded shoes. Its white, streamlined metal construction creates an impactful brand statement. The sleek display allows the consumer to experience the high quality level of MBT product. The MBT Integrated LCD Tower Shoe Display was created by SMS, Inc., 760 Lakeside Drive, Suite D, Gurnee, IL 60031 (Web site) www.selectmarketingsolutions.com


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