Humongous & NFL Promote Backyard Football
Humongous Entertainment has joined forces with the National Football League to promote Backyard Football, the newest addition to its popular sports CD-ROM series for kids.
Humongous Entertainment and the NFL joined forces for a Super Bowl promotion. Fans could register to win a trip for two to Super Bowl XXXIV in Atlanta by playing an instant win scratch ticket inserted into copies of Family Fun, Sports Illustrated For Kids, and Family PC. Two runners up will receive authentic San Francisco 49er helmets, signed by Steve Young. Five hundred second-place contestants will be awarded copies of Backyard Baseball and Backyard Soccer. Everyone who participates in the sweepstakes will receive $5 off the purchase of Backyard Football.
In-store displays are supporting the launch of Backyard Football.
NBA And Turner Run Joint Promotion
The NBA and Turner Broadcasting have joined forces to conduct a fully integrated marketing campaign.
With a fan sweepstakes as its centerpiece, the promotion will be supported through TV and print ads, and retail displays. The sweepstakes offers five grand prizes that take fans “Inside the NBA” with two tickets to a regular season game telecast on TNT or TBS, air travel, hotel, and special VIP access at the game.
The phone number for sweepstakes entry will be prominently featured at NBA center aisle displays at Kmart stores nationwide. Along with a variety of POS elements, the displays will include merchandise from NBA licensees Huffy Sports, Spalding, Topps and USA Home Entertainment as well as products from NBA sponsors Coca-Cola, Nestle and Sony PlayStation.
Ken Derrett, Sr. V.P., NBA Marketing Partnerships, said “We have developed a winning promotion that will grab the attention of fans.”
Colgate Launches Auto Racing Promotion
Colgate-Palmolive Co. recently retained St. Louis, MO-based Busch Creative Services to create a major in-store racing promotion at Kmart stores. The promotion features a unique race car-shaped main-aisle display.
Consumers who purchase any five Colgate products from the display redeem UPCs to receive the fan club membership at no cost. The display offers a host of Colgate products, including its new Navigator toothbrush, Total Fresh Stripe toothpaste and Clear Anti-Perspirant Speed Stick. The display also offers a pocket-size “Race Track Pack” containing the fan club enrollment form, information on upcoming CART events and three Colgate product coupons.
The Athlete’s Foot Opens Exclusively Female Store Format
Recognizing the growing importance of the women’s fitness market, The Athlete’s Foot is opening two exclusively female stores. The Athlete’s Foot For Her will carry footwear and apparel for girls and women.
“The Athlete’s Foot For Her strengthens our commitment to active women and reinforces our position as the world’s definitive authority on athletic footwear,” said Robert Corliss, President and CEO of The Athlete’s Foot. “Now we have an even more customized environment tailored exclusively to active women.”
The Athlete’s Foot For Her stores will be equipped with the chain’s exclusive new computerized foot scanner, which allows fit technicians to measure and identify pressure points through different phases of a customer’s gait and recommend properly fitted shoes based on the customer’s specific footwear needs.
The Athlete’s Foot For Her will reflect the Athlete’s Foot’s new prototype design, with colors and in-store graphic elements geared toward women.
Survey Of Nation’s Youth
Offering a broad snapshot of America’s burgeoning teenage population, the Boys & Girls Clubs of America and the Taco Bell Foundation released findings from a survey of more than 17,000 teens nationwide. The survey found that teens are intently focused on achieving personal goals and want to be given the opportunity to succeed on their own.
Findings include: Teens view education as key to success. Nearly 70% believe that college is necessary to meet their career goals. Teens are goal-oriented and motivated to work. Peer pressure is the greatest stress for teens today, surpassing even violence and school. Drugs and violence are perceived as the greatest community problems.
Reebok Launches Traxtar Athletic Shoe
Reebok is launching Traxtar, the first athletic shoe for kids that measures sports performance. Equipped with a microprocessor “pod,” Traxtar measures how fast kids run, how high they jump and how far they leap, giving kids the opportunity to challenge themselves.
Traxtar is the first entry in Reebok’s new “Smart Shoe” line. Traxtar provides output with a sound and light display “pod” on the tongue of the shoe. Three levels of accomplishment Bronze, Silver and Gold and six scores within each level give kids 18 targets to reach in each activity. The shoe plays “Pomp and Circumstance” when a child graduates to the next performance level.
Weslo Treadmill Features Built-in TV
Health & Fitness, Inc. has introduced the new Weslo TV36 treadmill featuring a cable-ready, 13” color television built into the console.
Colleen Logan, Director of Marketing for Weslo, said, “Most people prefer to watch TV during their workout, so, the TV room becomes the exercise room. This treadmill gives users more privacy, but it will prevent programming conflicts with other family members.”
Displays Kick Off Bud Bowl Sweepstakes
Displays Kick Off Bud Bowl Sweepstakes
For the 12th edition of Bud Bowl, Budweiser has partnered with ESPN to give sports fans a chance for a “behind the scenes” tour of ESPN studios in Bristol, CT. Consumers can enter the Bud Bowl sweepstakes via tear pads at retail displays.
On-premise items feature a message encouraging consumers to watch the game on ABC. POS includes motion displays, aisle violators, cooler and floor wobblers, inflatables, banners, case and counter cards.
Bud Light Promo Features Gretzky
Anheuser-Busch has announced an exclusive multiyear agreement with Wayne Gretzky to serve as spokesperson for Bud Light and its “Official Beer of the NHL” sponsorship. “It was inevitable, teaming the best-selling premium light beer with hockey’s greatest living legend,” said Andy Goeler, Director of Bud Light Marketing.
As part of his agreement, Gretzky will appear in TV and print ads, and his likeness will appear on NHL-themed retail p.o.s. materials such as a life-sized standups, table tents, counter cards and banners.
Miller Lite Promotion Settles ‘Super Bowl Debate’
Miller Lite fans could vote for the “Greatest Super Bowl Team Ever” by voting on the Miller Lite Web site (www.SuperBowl.com).
Miller Lite, the official beer sponsor of SuperBowl XXXIV, also offered a commemorative mounted poster featuring Super Tickets from Super Bowl I through XXXIII. The mounted poster could be purchased via tear pads mounted on point-of-sale materials. Miller Lite also teamed up with Gardetto’s Snack Mix in select markets, offering a coupon toward the purchase of a Gardetto’s snack package.
Off-premise Super Bowl-themed promotional materials included multi-case displays, posters, pole toppers, and danglers.
Checkers And Rally’s NFL Alumni Promotion
Checkers Drive-In Restaurants and Rally’s Hamburgers teamed up with the NFL Alumni for a promotion offering fans a Super Bowl Weekend Sweepstakes, a “Kid of the Year” Essay Contest and an NFL Alumni Calendar.
To support its largest national promotion ever, Checkers and Rally’s ran new media campaigns. Pole banners, pre-sell boards and real estate signage informed customers at restaurants about the promotion. The p.o.p materials were designed by GFX International, Buffalo Grove, IL.
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