Sterling Promotions
REI Opens Prototype Store To Test Green Building Concepts
Recreational Equipment, Inc. (REI), a national retail cooperative providing quality outdoor gear and clothing, has opened a prototype store initiative that aims to test retail design and green building concepts, in Round Rock, TX.
The two-story, 32,700 sq. ft. store at University Oaks Shopping Center follows REI’s first prototype location in Boulder, CO. For the store’s design, the co-op has again partnered with Gensler, a design consulting firm.
Round Rock is the second REI store to be built using the U.S. Green Building Council’s LEED for Retail rating system.
To lessen the building’s carbon footprint, the green building features include the use of natural lighting and energy efficient systems, a solar heater, sustainable materials and water reduction measures.
Life Fitness Opens Concept Shop In Dick’s Stores
Dick’s Sporting Goods will test an offering of Life Fitness cardio and strength equipment in 20 stores located in the Northeast, represented by a unique “store within a store” shopping experience branded by Life Fitness.
Dick’s Sporting Goods is adding an expanded product line-up to include health-club quality products for the home.
“We are always looking for ways to reach a new customer-base,” said Tim Wild, Vice President of the consumer business for Life Fitness, a division of Brunswick Corporation. “This opportunity with Dick’s Sporting Goods allows us to do that, while also assisting Dick’s in expanding upon their existing fitness offering.”
Dick’s will offer an experiential, interactive shopping environment through the Life Fitness “store within a store” concept. This store design features room scenes and lifestyle graphics that put the equipment into everyday living settings.
Canadian Club® Whisky Opens Lounge At Detroit Pistons Palace Of Auburn Hills
Beam Global Spirits & Wine, Inc., a global leader in premium spirits, and Canadian Club® Canadian whisky (CC™), one of the world's leading Canadian whiskies, unveiled a newly branded 4,000 squ. ft. Terrace at The Palace of Auburn Hills, home of the Detroit Pistons® basketball team.
The Canadian Club Terrace features imagery from the brand’s current campaign, “Damn Right Your Dad Drank It” in an open air bar and restaurant surrounding a masculine dark wood, black and silver accented CC™ themed bar. The 300-seat lounge will be open before each Pistons game for ticket holders to enjoy a buffet dinner and CC cocktails. Brian Stockard, brand manager, Canadian Club, said, “The CC Terrace will enhance the fan experience at the Palace and help basketball fans create their own memories of great games, friends and Canadian Club.”
Nike Considered Design
Redefines Performance
And Sustainability
NIKE, Inc. has debuted Nike Considered Design, which combine sustainability principles with the newest innovations for sport. Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men's training and sportswear, as well as in tennis and ACG (All Condition Gear). Nike’s goal is to create performance innovation products that minimize environmental impact.
Nike aims to have 100 percent of Nike footwear meet Considered standards by 2011, all apparel by 2015, and all equipment by 2020.
Sprint Brand Experience At Lucas Oil Stadium
The ‘Sprint Brand Experience’ at the Indianapolis Colts’ new Lucas Oil Stadium features digital signage displays mounted throughout the stadium concourse to showcase Sprint’s new handheld devices. Along with traditional digital signage, a unique 3D experience allows Sprint to provide an interactive football simulation game in which fans become the quarterback in a virtual Colts game.
“The Sprint Brand Experience incorporates advanced 3D gesture recognition solutions to create an immersive video game type experience,” said Steve Birke, CEO of Wireless Ronin Technologies, which implemented its RoninCast digital signage solution for Sprint.
PUMA City Is New Mobile Retail Space
To support its new sailing category, PUMA has unveiled PUMA City, a massive 11,000 sq. ft. mobile retail and event space made from shipping containers. PUMA City will follow the 9 month long Volvo Ocean Race 2008-2009 from Cape Town, South Africa to Boston Harbor.
PUMA City consists of three levels of steel shipping containers stacked on top of one another which will be utilized for entertaining and in-port race viewing. A PUMA retail space on the ground floor offers a selection of the new PUMA Sailing apparel, footwear and accessories collections.
Fobus Holsters Sporting Goods Display
Fobus Holsters required a display to offer to independent sporting goods retailers nation wide. This display is used either on the counter or on pegboard. The unit combines offset printed laminated signs over a powder coated wire frame. There is a literature pocket on the front of the display for brochures. This display was created by Metaline, Displays with a Twist, 101 North Feltus Street, South Amboy, NJ 08879.
Avia wanted to introduce their new Performance Running men's and women's shoe line to the serious athlete and draw special attention to the new technologies incorporated into the latest line of professional workout shoes. The display featured a built-in, high-energy Plasma Spark Generator under the "hero" shoe platform and with the aid of a die-cut, reflective wedge of clear plastic, created the appearance of lightning-like sparks blasting up into the shoe. A Lumin-Disk® plasma generator was used to create the spark effect. This Avia display was created by Cornerstone Display Group, 13834 Del Sur Street, San Fernando, CA 91340.
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