Gridiron Square Clubhouse Store Debuts
“Gridiron Square,” the integrated store, bar & grill and Pepsi/Cleveland Browns Hall of Fame at Cleveland Browns Stadium, is enhancing the stadium’s revenue stream by attracting business on both game and non-game days.
“Sports clubs should treat their most diehard fans as their best customers, deserving of a store audaciously designed and delivering the eventfulness of a New York City flagship,” said Diane Perduk Rambo, Creative Director of Retail Planning Associates, the Columbus, OH-based designer of Gridiron Square.
Most Popular Extreme Sports In The USA
Extreme sports are a trendy alternative and are here to stay, according to the Sporting Goods Manufacturers Association (SGMA) following a recent analysis of its Superstudy on sports participation. The most popular extreme sports in the U.S.A., ranked by “frequent” participants are: In-line Skating, 10,617,000 (25+ days/year); Mountain Biking, 2,254,000 (25+ days/year); Skateboarding, 1,262,000 (52+ days/year); Snowboarding, 988,000 (15+ days/year); Trail Running, 1,145,000 (52+ days/year); Artificial Wall Climbing, 238,000 (15+ days/year); Wakeboarding, 548,000 (15+ days/year); Mountain/Rock Climbing, 196,000 (15+ days/year); and Snowshoeing, 166,000 (15+ days/year).
This information has been abstracted from the new Superstudy of sports participation conducted by American Sports Data, Inc. For more information, contact the Sporting Goods Manufacturers Association (SGMA), 200 Castlewood Drive, North Palm Beach, FL 33408; (Tel) 561-842-4100.
‘For The Long Run’ Survey Reveals Older Women More Fitness-Conscious
More than six in ten women over 30 are regularly active and taking better care of their bodies now than they did in their 20s, according to the “For The Long Run” survey conducted by Russell Athletic, a division of Russell Corporation.
The national survey reveals the number one reason most women workout is “for the health of it,” not to obtain the perfect body. Women are engaging in a variety of activities to stay fit, but the most popular forms of exercise are walking (71%), aerobics (25%), and cycling/spinning (21%). More than half of the women polled (52%) prefer working out alone versus with others, and only 26% of surveyed women belong to a health club or gym.
Summer is the most popular season to exercise for 57% of women. 74% of women prefer to brave the great outdoors when exercising than join a gym.
Sports Are Cooling Off, Says Study
Sales of athletic shoes are declining because sports are losing their appeal for many young people, according to the Zandl Group, a New York City-based trends research firm.
In our on-going surveys of young people, we have seen a steady decline over the past several years in their involvement with sports, noted Irma Zandl, President. The free agent system has made professional athletes appear greedy to many kids, while undermining the kind of loyalty they used to have for specific teams, according to Zandl. And when it comes to entertainment value, it’s hard for traditional sports, with all their time-outs, to compete with wrestling with its non-stop action. With many kids getting into sports at earlier ages, we’re also seeing sports burnout occurring at earlier ages, notes Zandl. And, for some young people with little patience for rules, coaches and practice schedules, the immediate gratification of the entertainment world is hard to resist, from video games and the Internet to Pokemon cards and DVDs. So young people need fewer pairs of athletic shoes, and they tend to last longer.
Huffy Sports Introduces Illuminated Backboards, Rims and Balls
Huffy Sport Co., Sussex, WI, has unveiled lighted backboards, rims and balls for playing basketball at night.
“Players will now have high performance Twilight basketballs to allow play to continue after dark,” said Patrick Ehren, Huffy Sports V.P. Marketing and Product Development. ”
Visa Launches NASCAR Marketing Program
Visa U.S.A. has launched an integrated marketing program themed, “Visa. It’s Everywhere NASCAR Fans Want To Be.” “Our goal is to make Visa part of every NASCAR fan’s racing experience,” said Michael Lynch, V.P., Event and Sponsorship Marketing, Visa U.S.A.
Visa has developed a national consumer sweepstakes. During the promotion period, motorsports fans are automatically entered to win one of seven NASCAR prizes each time they use their Visa card. Prizes include a 2001 Daytona 500 trip with pit passes, a 2001 NASCAR Winston Cup trip with pit passes, a Skip Barber Racing School package, and other prizes. In addition, Visa will feature extensive track and vendor signage at racetracks on the NASCAR circuit.
Sports Illustrated Campus Fest Is Touring Nation’s Colleges
Sports Illustrated Campus Fest is touring 10 of the nation’s largest universities this spring. It will also be featured at Panama City Beach, Florida during spring break. By the end of the tour, some 500,000 college students will have participated.
This year’s participating brands include Jolly Rancher, Jockey, Cheez Wiz, Twizzlers, Citibank, Listerine and Pantene.
The tour is coordinated by MarketSource Corp. of Cranbury, NJ; (Tel) 609-655-8990.
Stair Media Signs Reach Sports Fans
DR Sports LLC, a sports marketing firm, and Stair Media Inc., offer Stair Media, a signage system that when applied to the face of stair risers in public facilities, offers premium exposure. Stair Media signs can endure all forms of weather and any number of consumers. It is ideal for use in sports facilities.
For more information on Stair Media, contact DR Sports, the authorized agent for Stair Media Incorporated, (Tel) 877-838-8849, (Web site) www.stairmedia.com.
NABISCO SUPER BOWL LOBBY DISPLAY. The objective was to provide a front end lobby display that was shopable on all four sides. The display had to help drive volume among heavy cracker users especially during a peak snacking and party occasion (Super Bowl). Football graphics tied in to the snacking occasion and the display also provided a dealer loader (inflatable chair) which could be used for a consumer contest in which entrants have to view the display to enter. Created by Oxford Innovations, Division of Tim-bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. POPAI AWARD ENTRY.
Coors Light Indy Car Custom Inflatable
The 40" custom inflatable formula style race car provides an attractive image in-store, helping to attract the consumer at the point-of-purchase. A creative idea can be translated into a custom made replica, from small on-packs and hanging displays to giant stand-up displays for indoor or outdoor use. This inflatable also achieves brand recognition. The Coors Light Indy Card was created by Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101.
Rawlings Sporting Goods "All Star" Glove Display
This display was designed to capitalize on Rawlings pro baseball player endorsements and offers replica player gloves to consumers. The unit was designed as a 3 sided spinner with each side representing one pro ball player, with a litho printed action photo at the top. A graphic kit was provided with each display which allowed each retailer to customize their product offering on the display based on player popularity. The Rawlings "All Star" Glove Display was created by CDA Industries Inc., 1430 Birchmount Road, Scarborough, Onatrio, Canada M1P 2E8.
Nike Pavilion Features Treeosk™ Display
This new Treeosk™ display is the ultimate small footprint stand-alone interactive retail system. It features Apple's IMac Computer with Elo's iTouch technology. The steel nest and pedestal that supports the IMac is welded to a 50 pound steel base plate. The IMac and Treeosk were featured at the Nike Pavilion in the Interactive Park at the Winter X Games V at Mount Snow, Vermont. The Treeosk™ Display was created by Pearlson Development Corporation, 8960 SW 87 Court, Miami, FL 33176.
MGD Keg On Ice Table Lamp
This display was targeted for on-premise accounts that serve Miller Genuine Draft. The objective was to increase visibility and recognition of the Miller Genuine Draft brand. The Keg On Ice Pool Table Lamp was meant to reinforce the “cold filtered” draft beer taste. The bottle inside the keg visually represents the idea that draft taste can be captured in a bottle. The MGD Keg On Ice Table Lamp display was created by Everbrite, Inc., 4949 S. 110th St., Greenfield, WI 53228.
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