Reebok & Cirque du Soleil Launch JUKARI Fit To Fly Workout For Women
Reebok has launched an innovative gym workout, JUKARI Fit to Fly, as part of a new partnership with Cirque du Soleil. The hour-long workout has been created on a specially-designed piece of equipment called the FlySet. The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.
The class will launch in top gyms in cities around the world. The launch of JUKARI Fit to Fly will be supported by a global integrated marketing campaign throughout 2009 including in store and print. The campaign will feature JUKARI Fit to Fly action imagery and Reebok On The Move and Reebok Cirque du Soleil apparel and footwear.
Red Bull Sponsors NYC’s Largest Urban Snowboard Event
Sixteen professional snowboarders from around the globe recently competed against the backdrop of the New York City skyline in the largest urban snowboard event sponsored by Red Bull. Red Bulls iconic snowboarders including Olympic Gold Medalist Shaun White, freestyle legend Travis Rice and ultra-progressive Pat Moore competed for the $100,000 prize purse in the East River Park.
For this event, Red Bull created a towering 90-foot tall, state-of-the-art structure. The athletes dropped in from the nine-story structure before flying off the specially constructed ramp.
Red Bull Snowscrapers will join the ranks of the most prestigious snowboard events as a 5 Star stop on the Swatch TTR World Snowboard Tour. Reto Lamm, President of the TTR World Snowboard Tour, said, “It is great to have another innovative Red Bull concept on tour and there is no better location than New York City to put this on.”
Tecate Sponsors Toyota Grand Prix Of Long Beach
Tecate has announced its continued sponsorship of the 35th annual Toyota Grand Prix of Long Beach. Tecate Light returns this year with its sophomore participation featuring an enhanced music and entertainment program, bringing excitement to Southern California.
“We’ve been able to establish a deeper connection with our adult Hispanic consumers in the region by providing them with an annual source of entertainment that speaks to their passion for the sport,” said Carlos Boughton, Brand Director of Tecate.
Consumers can participate in interactive activities at the brand’s booth in the Lifestyle Expo. and visit the Tecate cantinas around the track.
Tecate will offer a coupon for $25 off of a three-day admission ticket with the purchase of a Tecate or Tecate Light 18-pack. Tecate’s thematic POS will offer savings on items like ice, chips and disposable cameras.
Conagra Displays Stanley Cup Promotion
This tent card was designed to promote a collection contest for Conagra brands and the National Hockey League.
The giveaway is a full collection of lapel pins of Stanley Cup winners. The tent card was printed on a Heidelberg press in full color on card stock and then die cut to shape. The printing was done on both sides in different languages so that only one piece was sent out in kits to the stores and depending on location, they could choose the language to display.
This tent card is part of a program that includes standees, basewrap, sell sheets, header cards, floor signs and case cards. Once the consumer purchases the product, there is a special online code which they can enter on the Internet to register to have the gift with purchase mailed out. These display materials were created for Conagra by PROPRINT Services Inc., a Toronto, Ontario, Canada based p.o.p. display firm (www.pop-online.com.)
Sports Illustrated Danica Patrick Poster AvailableAt 7-Eleven
Sports Illustrated and Alliance, a RockTenn company, have teamed up to offer a Brand GraphitiTM peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition. 7-Eleven is a sponsor of Danica Patrick.
The Danica Patrick poster is a self-adhesive graphic that can be easily applied and reapplied without leaving behind sticky residue.
Troy Stratton, Director, Retail Display, Time/Warner, said “We’re excited to bring this value-added offer to our readers through 7-Eleven stores.”
Proprint Services Inc. will be showing this Kraft Hockeyville 2009 Zamboni, a large functional display holding product in the front and the back. The display is four feet high x six feet wide with corrugated sheets mounted on them. The pieces were then die cut and glued and fitted together. The Hockeyville program is a yearly event that brings together the competitive spirit of the contest. The win includes bragging rights as well as many local rink upgrades. The program features instore point of sale including headers, basewrap, wobblers, etc. To learn more about this display program, contact Marc Salsky at Global Shop, Booth 6430; or call 4l6-754-3028 x 246.
Timex Wireless Fitness Tracker. This display was designed to launch this new product in sport specialty stores. The objective was to differentiate the product from other Timex products and competitors, while positioning it to appeal more to women. The display provided easy access to the product. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Mizuno Glove and Bat 4 Sided Display
This display merchandises baseball fielding gloves, batting gloves and bats. It is constructed from wood, metal, wire and plastic. It features a two-dimensional header that showcases the Mizuno Logo. The high gloss, high impact vertical inter-changeable signs provide product information and show some all-star major league baseball players. The display attracts consumers and gets the product off the shelf to maximize cross-selling opportunities. The Mizuno Glove and Bat 4-sided display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
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