Shock Doctor Features New Merchandising System
Shock Doctor required a new branding program that showcases its sports protection product offerings, which provide hardcore sports enthusiasts with cutting-edge technology, safety and comfort.
Duffy & Partners, a Minneapolis, MN-based branding and design firm, created a new brand identity which included a new packaging and merchandising system.
“As our products developed, our brand needed organization, with a stronger portrayal of who we are,” said Steve Washburn, President & CEO of Shock Doctor. The new merchandising system reflects the new, bold look of Shock Doctor, and reinforces the brand ideals of protection, comfort and performance.
City Sports Opens Flagship Store In NYC
City Sports has opened a high-profile flagship store in Manhattan, underscoring the company’s commitment to providing metropolitan adults the ultimate sports shopping experience.
Jeff Connor City Sports President & CEO Jeff Connor, said, “This store represents a strong brand statement and offers a compelling shopping experience for the New York performance athlete. This truly brings us back to the roots of our company which were built around a simple need, providing sports footwear, apparel, and equipment for the city athlete.”
The City Sports store is one of the largest in the chain with over 10,000 square feet and a layout that includes an 80 foot shoe wall that wraps around ¼ of the store and includes over 300 pairs of shoes. The focus of the merchandising will be on “City Sports” including running, fitness, tennis as well as lifestyle apparel and footwear.
Kookaburra Company Uses Lenticular P.O.S.
The Kookaburra Company recently featured a lenticular graphic to capture the attention of consumers.
The 3D Lenticular graphic was highlighted using the Focus LED Snap Lock LED. The LED Edgelite Snap Lock Frame achieved maximum impact and offered ease of installation while allowing retailers to easily update the graphics.
The LED Edgelite Snap Lock Frame was provided to Kookaburra Co. by Focus Display Group, an Escondido, CA-based display firm.
New Balance Showcases Total Fit Line
New Balance has debuted a brand campaign that reinforces the brand’s heritage and introduces its Total Fit philosophy; the complete dedication to achieving the perfect fit.
The brand will make an increased investment at the store level with distinctive in-store displays and a “Find Your Total Fit™” instant win sweepstakes. Displays at New Balance stores and key retailers nationwide will communicate the brand’s Total Fit™ story. Multiple variations include shoe shelf wraps, counter cards, product glorifiers and premium fixtures with LCD screen players that showcase the Total Fit™ animation from the television ads.
“Many athletic shoe decisions are made at the time of purchase,” said Christine Madigan, Global Marketing Director, New Balance. “We will tell our brand story at retail by providing compelling brand information to deliver a differentiating in-store consumer experience that drives try-on and sales.”
CLIF Quench Sport Drink Is Introduced
Clif Bar & Co. has introduced its new sports drink, called CLIF Quench, made with all natural and 88% organic ingredients. CLIF Quench is all-natural and contains no artificial colors, sweeteners or preservatives.
The bottle is made of 40% post-consumer recycled PET. The bottle and label are fully recyclable.
CLIF Quench comes in four flavors: Fruit Punch, Orange, Lime-Ade & Strawberry Citrus.
Burton’s 145' x 60' ‘green’ exhibit at SnowSports Industries America 2009 won “Best Display at SIA ‘09.” Salvaged railroad spikes were repurposed as product display hooks, reclaimed lumber became display walls, and salvaged windows suspended above the exhibit, created a unique space that embodied the values of the Burton brand. “As the leader in the snowboard industry, it’s important for us to stand out on the show floor,” said Jon Hokett, Tradeshow Manager for Burton. The exhibit was created by Greenspace, www.greenspacegroup.net, a Hillsboro, OR-based exhibit firm.
Industrial Images Introduces FlashView LCD Media Player
Industrial Image Inc. has introduced FlashView, a combination of traditional print signage and an All-in-One LCD digital media player.
The size and shape of the housing for the FlashView can be customized to specfications.
FlashView was designed specifically for the POP market with standard features such as an internal on/off timer, security door, and rugged all metal housing.
For more information, contact Industrial Image Inc., 2665 Pine Grove Rd., Cumming, GA 30041, (Tel.) 770-205-6636; (Web Site) www.industrialimage.net.
Miller Displays Extras Loyalty Program
Through the Extras loyalty program, Miller High Life will help fans celebrate baseball. The High Life Extras loyalty program allows consumers to earn reward points by purchasing specially marked packages of High Life and High Life Light, and redeem those points for High Life baseball gear.
“Offering exclusive High Life-themed baseball merchandise is another way to add value for our loyal fans,” said High Life Sr. Brand Manager, Kevin Oglesby. “From a High Life baseball jersey to a base-and-bat barstool, the Extras program offers something for all fans.”
Prilosec OTC Fires Up BBQ Tour For NASCAR
The Prilosec OTC(R) BBQ Shootout Series is rolling into NASCAR cities across the nation, giving fans the opportunity to taste best in class BBQ, meet NASCAR drivers and win tickets to upcoming NASCAR Sprint Cup Series races. Award winning BBQ Pit Masters from across the country will be firing up their grills during local events to compete for tens of thousands of dollars in prize money - and barbeque bragging rights. Lip-smacking BBQ will be available for fans on-site to enjoy. On the Wednesday or Thursday before each Prilosec OTC BBQ Shootout Series competition, select NASCAR drivers and pit masters will appear at participating Walmart locations in each race city for cooking demonstrations, BBQ sampling and autographs. Fans can meet NASCAR drivers, watch pit masters in action and be screened for frequent heartburn. Consumers in attendance will also have the opportunity to win tickets to that weekend’s NASCAR Sprint Cup race.
Dixon Golf Converts P.O.P. Displays Into Recycling Centers
Dixon, which introduced the 1st 100% eco-friendly golf ball has led the golf world into the concept of “Green” by converting its Point-Of-Purchase displays into Recycling Centers for its retailers. In addition, Dixon Golf is minimizing its own carbon footprint and ecological impact through a number of initiatives.
To encourage golfers to get into the practice of recycling golf balls and return spent Dixon Earth golf balls to retailers, Dixon is offering a $1 discount on future orders. The Dixon Earth golf ball’s core is 100% renewable and the packaging is made from 100% recycled material. From core to cover, from packaging to displays, Dixon Earth is setting a new standard in environmental consciousness.
Champs Sports X Games Footwear Display
This display was created for Champs Sports, which wanted to attract fans to its stores during the X games. Designed to appeal to skaters, the display resembled the mega ramp where skaters compete. Litho printed, die cut corrugated was used to create the display. This display won a Gold OMA in the Personal Products & Accessories Category and was created by Kroll Salkin Corp., 1220 E. Meinecke Ave., Milwaukee, WI 53212.
Nike FlyWire Table
This display was created to translite Nike’s new flywire technology into a tactile experience. The table is engineered to actually suspend the shoes on a string. The design was inspired by suspension bridges. The table’s highly reflective design emphasizes the vibrant color of the flywire and shoes. This display won a Gold OMA in the Sports Equipment Category and was created by IDL Worldwide, 500 Grant Avenue, East Butler, PA 16029.
Magellan Triton GPS Counter Display
This display was created to showcase Magellan’s new Triton Series GPS devices in sporting goods stores. The display conveys Triton’s rugged outdoor usage. It’s urethane molded base provides authentic "rock-like" features. A metal caribeener is used to hold product fact cards. This display won a GOLD OMA in the Personal Products and Accessories Category, and was created by Frank Mayer & Associates, 1975 Wisconsin Avenue, Grafton, WI 53024.
Brine Large Inflatable Volleyball
Brine is a lst year sponsor of the EVP Volleyball series, and the new official volleyball manufacturer of the series. Brine wanted a large, portable display that could travel with the team from event to event for the length of the tour to project their band image in the same way the real volleyball does in the game. The inflatable is 20 ft. Tall. This same inflatable will have a service life of a minimum of two seasons. For more information, contact The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
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