Warrior Sports Features ideaPro-Pocket-Display In Sports Authority Stores
Warrior Sports, a leader in Lacrosse equipment, was looking to create a unique display as part of a new Lacrosse Shop in Sports Authority stores . They wanted a display that would promote three Pro Strung heads, highlight the difference from the competition and increase brand awareness. Graphic Resource Group, a Troy, MI-based display firm, created a display and sales fixture with interchangeable graphics and heavy duty construction to highlight these professional Lacrosse heads. Graphic Resource Group also created overhead aisle signs, and in-store graphics to complete the transformation.
Golf Town Stores Revolutionize MA Golf Retail Landscape
Golf Town, Canada’s largest golf retailer, has completed its $25 million U.S. market expansion, and the opening of its first five stores throughout greater Boston.
“We are excited to bring Golf Town’s unique retail entertainment experience to golf enthusiasts throughout New England," said President/CEO Stephen Bebis. “From price to selection, customer service to interactive fun, our new stores beat the competition by offering a new approach to golf retailing that is not currently available to consumers in New England.”
Golf Town encourages its customers to work with its pros to test every option before making a selection. Town’s size advantage enables it to incorporate more interactive opportunities in its stores - like simulators, putting greens and on-site pro shops - which means that Golf Town customers will not have to wait to play even during the busiest days.
HP Opens Field House At Disney World
HP has unveiled the HP Field House at the ESPN Wide World of Sports Complex at the Disney World Resort, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex each year. From the HP Photo Creation Center, to the touch-enabled desktops and digital signage that deliver interactive park experiences, to the HP TouchPads that will be used for on-field stat collection, the HP Field House enables visitors to have a hands-on experience and completely customize their visit.
Mobil Super Tour Visits Minor League Games
The 2011 Mobil Super Minor League Baseball Tour will visit 77 Minor League games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each minor league baseball game. “The Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game,” said Rob Shearer, Americas Marketing Advisor, ExxonMobil Lubricants and Petroleum Specialties Co.
Category: Permanent Displays
Display Producer: Practical Retail Merchandising
7 Williamsburg Road. Evanston, IL 60203
This display merchandises Hunters Specialties products for women. The display features a square metal tube and wire grid panels. The use of 9" stock hooks, 12" hanger bars and plastic header holders makes this display economical and versatile. Hooks and hanger bars are adjustable so the display can be set up in different configurations; (Web site) www.practicalretailmerch.com
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