Reebok Displays EasyTone Shoes For Toner Legs
Reebok has entered the toning shoe market with the launch of Reebok EasyTone. Independent university lab tests proved that by wearing EasyTone, a woman could generate up to 28% more butt muscle activation compared to an ordinary sneaker. The proprietary technology was invented by former NASA engineer, Bill McInnis, who perfected a balance pod system in the sole of the shoe that creates natural instability with each step. Katrin Ley, Head of Womens at Reebok, said, “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it’s a shoe they are not ashamed to be seen wearing either.” Reebok EasyTone shoes will be displayed at top retailers including LadyFootlocker, Dick’s, and Nordstroms.
Vans Develops Environmentally Friendly Display
Vans wanted to develop an environmentally friendly display to showcase its own recycled shoe line. This unit is fabricated from recycled cork, metal and graphics. This display’s construction had little impact on the environment, and the display unit is designed to last for years. Vans teamed up with Fabcon Creative, a Santa Ana CA-based point-of-purchase display firm, to create this environmentally friendly display.
Nike Introduces Nike+ SportBand
NIKE has introduced the new Nike+ SportBand, giving runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems.
Basketball Hall Of Fame & Jordan Brand Create Michael Jordan Exhibit
The Naismith Memorial Basketball Hall of Fame has partnered with Jordan Brand, a division of NIKE, Inc. to create ‘Become Legendary: The Story of Michael Jordan,’ an exhibit featuring a collection of photographs, videos, quotes, samples of footwear, apparel and a collection of artifacts which celebrate Jordan’s induction into the Hall of Fame.
“As Jordan Brand embarks on the silver anniversary celebration of the AIR JORDAN franchise, we are thrilled with the Basketball Hall of Fame's efforts to honor Michael Jordan, the Hall’s Class of 2009 and their contributions to the game of basketball,” said Sean Tresvant, Director of Marketing for Jordan Brand. “Michael's induction into the Basketball Hall of Fame will be a very memorable occasion, and this exhibit allows fans to become a part of the experience.”
Cold Stone Creamery & Larry Fitzgerald Fight Breast Cancer
Cold Stone Creamery has partnered with NFL icon Larry Fitzgerald Jr. to raise breast cancer awareness and advance breast cancer research through an in-store and online gift card promotion to benefit the National Breast Cancer Foundation. Cold Stone Creamery and the Arizona Cardinals wide receiver have partnered to promote Larry Fitzgerald signature gift cards, available in Cold Stone Creamery locations nationwide throughout the 2009 football season, which also coincides with Breast Cancer Awareness Month in October. Five percent of the value of each card purchased will be dedicated to the National Breast Cancer Foundation.
“Part of our vision at Cold Stone Creamery is providing customers with what they want, not only in the products in our stores but in the causes we support,” said Dan Beem, President of Cold Stone Creamery. "Aligning with a cause that resonates with our core customer allows us to be more relevant to them in more aspects of their lives.”
BrightSign Digital Signs Promote Vendor Brands At Yankee Stadium
Diversified Media Group (DMG), Kenilworth, NJ, a leading integrator of digital signage networks, was hired during the construction of the new Yankee Stadium to provide a dynamic visual solution to enhance menu boards and promote brands for the concession stands. DMG selected the BrightSign HD210 digital sign controllers to drive the digital signs for all nineteen of the concession stands throughout the stadium.
John Melillo, President of DMG, said, “Food service is a high priority at Yankee Stadium. The game is part of it, but it's also about the total fan experience. As sports venues strive to meet the public’s increasing demand for such an experience, BrightSign is well positioned to provide the necessary flair with a simple yet powerful solution.”
The W/M Display Group created a merchandising program for Minn Kota's trolling motors, options and accessories for use in independent marine dealers and mass merchants. The display is available in a variety of configurations and can be easily reconfigured in the field without tools. The display allows for merchandising and demonstration of product. For more information, contact The W/M Display Group, 1040 West 40th Street, Chicago, IL 60609 (Web site) www.wmdisplay.com
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