Nike Opens Santa Monica Flagship Store
Nike has opened its newest retail store in Santa Monica, CA. The two-story, 20,000-sq. ft. location unveils Nike’s new store concept with market tailored product offerings, and the introduction of Nike+ Run Club and team customization services. The store is the first multi-category concept in the U.S. since Nike opened its last NIKETOWN in 1999.
As part of the new NIKEiD team customization concept, Nike is giving team consumers the destination to gear up with their own custom footwear, apparel and equipment. As part of Nike+ Run Club, participants can test-drive the latest Nike footwear and tune into their experience using Nike+, which allows runners to connect their iPod or iPhone to their running shoes to track distance, pace, and calories.
New NFL Flasgship Store Features Virtual Game
EyeClick has created an interactive football game as part of a virtual display in the new Flagship NFL Retail store at the new Meadowlands stadium in NJ. Four BenQ projectors create the virtual display on the central floor of the store.
One of the unique features of the store is its ability to be transformed on each team's game day. If the Giants are playing, mirrors and clothing walls can be flipped revealing their blue and red memorabilia and then flipped back to see the Jet’s green and white merchandise on their respective game day. EyeClick's interactive football game can also be flipped to highlight one team or the other’s logo.
'2010 Choco Milk Cup Tour’ Kicks Off With Major League Soccer
Choco Milk, a children's premium ingredient nutritional milk supplement, has partnered with three Major League Soccer (MLS) teams to co-present and fund free community and school-based soccer clinics. The Los Angeles-based Chivas USA, Houston Dynamo and Chicago Fire are among the professional soccer clubs that Choco Milk will collaborate with and donate funds to during “The 2010 Choco Milk Cup Tour.”
“The 2010 Choco Milk Cup Tour” is a traveling tour staged like a free, miniature soccer clinic with the purpose of engaging children in a series of activities that teach nutrition awareness and physical fitness. Children will learn to strengthen their mind, body and spirit through consistent exercise and a balanced nutritional diet while using the skills necessary for soccer. “Choco Milk is excited to partner with these MLS teams to teach children how to lead healthy and active lives,” said Patrick Harrington, Choco Milk Brand Manager.
Total Immersion Teams With Nike On AR Slot Machine
Nike’s AR slot machine visited the Hurley U.S. Open of Surfing and the X Games circuit recently to showcase Nike’s 6.0 running shoe. As part of Nike 6.0’s commitment to rich brand interaction with action sports fans, Total Immersion has teamed up with ad agency Wieden+Kennedy to offer the world’s only augmented reality slot machine.
At promotional events, visitors to the Nike tent have a chance to win a pair of Nike 6.0 shoes and additional prizes - all based on the spinning wheels of the AR-generated slot machine. To activate it, the player displays the ticket in front of a camera; on-screen, the ticket morphs into an oversize 3D slot machine that then appears in the attendee’s hand. Players can even see themselves on the “coin” that triggers the slot machine, thanks to Total Immersion’s face-mapping technology.
ESPNU Launches 2010 College GameDay Tour
ESPNU is bringing the ‘“ESPNU College GameDay Tour” to all 14 regular-season College GameDay stops for the 2010 season. The new experiential marketing tour, featuring a fully customized ESPNU minibus, will include a DJ booth, as well as a college-themed body and face painting station.
Fans will be able to visit the painting station before kickoff to uniquely express their true fandom in the stands. The tour will also include several LED televisions showing live coverage of the College GameDay telecasts. Another focal point of each stop will be the ESPNU monument (a 24-foot monument in the likeness of the ESPNU logo), which will be displayed on each host campus. Revolution, Chicago, is the promotion agency.
Gatorade recently used this 2 sided repositional vinyl cling for a promotion offering hockey fans a chance to meet Sidney Crosby. The vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country. This Gatorade vinyl cling was created by Proprint Services Inc., 5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1B 2T9.
Hunter’s Specialties is using this 54" low profile display which was designed to provide high retail visibility. The header is retailer optional. The grid system allows for changeable product assortment for the spring and fall hunting seasons. The unit is featured in sporting goods stores as well as chain and independent outlets. This display was created for Hunter’s Specialties by Practical Retail Merchandising, 7 Williamsburg Road, Evanston, IL 60203.
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