Bauer Nike Hockey And Labatt Blue Run Joint Promo.
Labatt Blue and Bauer Nike Hockey have launched a promotional campaign merging the launch of Bauer’s Classic Supreme skate line and Labatt Blue, a classic Canadian pilsner and the third-largest selling import beer in the U.S. The program includes print ads and p.o.s. materials such as case cards, table tents, pennants and banners.
The program also features a consumer contest where consumers can win “The Supreme Hockey Party,” a street hockey party for 50 friends.
“Both brands have strong national product recognition and we found the best way to leverage our brand relationship and reach our target audience is through a dual promotion,” said Devin Kelly, Director of Marketing at Labatt USA. “The joint effort allows Bauer to promote its product through our wide consumer distribution outlets. In turn, Labatt Blue will leverage Bauer’s expertise to get close to the hockey enthusiast.” Troy Mohns, Bauer Nike Hockey’s Brand Director of Bauer, said, “A partnership between Bauer and Labatt Blue will benefit both brands, extending brand messages beyond current channels.”
Castle X Goggles Launches New Display Program
Castle Sales Co., maker of Castle X brand goggles, wanted to give its independent sporting good retailers a display that promoted its products and allowed for retailer flexibility.
This display incorporates a concaved, laser cut, steel background and a floating brushed aluminum Castle X logo at the top that gives the unit an “extreme sports” type-feel. The display can be mounted on slatwall in any retail environment, from general sporting good stores, to ski resort locations, snowmobile and other powersports equipment retailers, effectively differentiating the Castle X brand from the competition. The display holds a lot of product in minimal space, thus giving dealers a high rate of return.
This Castle X Goggles display was produced by Visual Marketing, Inc., a Chicago, IL-based point-of-purchase display firm.
Velocitor Dinosaur Ammo Display Attracts Attention
This Velocitor Dinosaur Ammo display was produced for the Federal Cartridge Co., to attract attention at gun retail locations.
The display features a six foot tall reproduction of the Velocitor dinosaur together with a shelf for holding up to 100 boxes of 22 gauge rifle shells. The display includes free targets and a sweepstakes entry form for a chance to win one of ten .22 gauge rifles together with an order form for a free CCI Velocitor hunters hat.
The corrugated display has a mounted litho label in a four color process.
The display has helped boost the sale of Federal Cartridge’s CCI 22 gauge rifle shells during hunting season.
The Velocitor Dinosaur Ammo display was produced by Meyers Display of Minneapolis, MN.
Red Wing Shoes Features Hunting Boot Display
Red Wing Shoe Co. is using this display to promote its line of Irish Setter Versa Tracks hunting boots.
The display features a stained poplar wood base, 50pt. cardstock backercard, powder-coated steel shoe plate, and a green-edge acrylic feature plate, which contains a silkscreen boot track with two sets of actual cleat samples adhered in place for a full 3D effect of the traction system. A cleat wrench is neatly secured to the acrylic plate to reinforce the boot’s versatility of changing out the appropriate cleats.
A domed Irish Setter logo is prominently displayed on the acrylic plate to reinforce branding. A large silk-screened graphic backercard is interchangeable-allowing for future versions to be inserted. The black powder-coated steel shoe plate suspends the boot in mid-air. The display works in slatwall, slatgrid and countertop environments.
This Irish Setter Boot Display was created by Concept Designs, a p.o.p. display firm based in Mountain View, CA.
Budweiser POS Promotes NFL Team Sponsorships
Budweiser and Bud Light are sponsoring 28 of 32 NFL teams this football season. The 2002 Bud Family football promotion includes Budweiser-themed tailgate celebrations; special Party Zone seating areas; contests and sweepstakes; and point-of-sale materials including c-poles and banners featuring the Budweiser Family and individual team marks for the sponsored teams.
“We intend to bring Budweiser and Bud Light consumers a great party atmosphere, contemporary team- and Anheuser-Busch-themed merchandise and opportunities to win exciting prizes,” said Tony Ponturo, V.P., Global Media & Sports Marketing, Anheuser-Busch.
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