Sterling Promotions
SportsDatabases Deploys Sports Information Kiosks
NetBooth Corp has formed a strategic alliance with SportsDatabases to deploy vending machines that print out sports gaming content of interest to sports bettors.
The units will be placed inside casinos, pubs, restaurants and areas of target population to provide the latest news and information, including game matchup reports, league schedules and team charts via a touchscreen terminal. Users insert their credit cards or cash and select an information sheet provided by the system.
By having this automated information system at their fingertips, sports bettors will have a more positive gaming experience. The relationship will allow both SportsDatabases and NetBooth to share equally in the revenues generated.
Vertis Reports On Athletic Footwear Mkt.
Price and selection motivate consumer purchases of athletic footwear more so than quality, according to the results of the Vertis Customer Focus® 2004: Sporting Goods study.
Of the athletic footwear purchasers surveyed who say they shop at a specialty store, 54% shop there based on the selection, as compared to 18% who said they shop there based on price and 7% who shop there based on quality. 49% of those who shop at discount stores for athletic footwear say that price motivates them to shop there.
Of the adults surveyed, 51% of men ages 18-24 said they purchase sporting equipment most often from a sporting goods store, compared to 19% who said they most often make these purchases from a discount stores. 46% of men with children ages 6-11 most often purchased sporting equipment from a sporting goods store, compared to 28% who most often make these purchases at a discount store. 32% of women with children aged five or younger said they most often purchase athletic footwear at an athletic footwear specialty store, compared to 15% who shop at a discount store.
SIRIUS Satellite Sportster Radio Debuts
SIRIUS is targeting sports fans with the Satellite Sportster radio with specialized features for the sports enthusiast.
SIRIUS, the Official Satellite Radio Partner of the NFL, brings the entire NFL to subscribers each weekend, and also broadcasts the NBA, NHL and sports from leading colleges. Specialized features include: prompts when your favorite sports teams are playing and a list of all the games and scores broadcast.
Arena Digital Media Display Network Goes Live
Arena Media Networks, Garden City, NY, has launched the first nationwide digital media display network at seven professional sports and entertainment arenas in top markets.
The new network allows marketers to run full motion, high definition advertising and deliver it to a captive audience at these premium venues.
“Our new arena-based advertising promises to transform the way advertisers present their products and services at sports and entertainment venues nationwide,” said Tom Kiernan, co-CEO. “Marketers can now also execute a buy across multiple arenas to reach the highly desirable yet elusive young male demographic.”
The Company strategically locates the large high definition flat-panel (frequently 50-inch) displays throughout an arena or stadium in high traffic locations such as box offices, food courts, restaurants, concession stands and souvenir shops. Typically 10-20 displays are installed per arena.
Nanonation Teams With SBC For Football Tour
SBC and Nanonation recently conducted “SBC’s College Football Connection” promotional tour. The road show introduced fans on college campuses to SBC’s DSL and wireless services.
Nanonation, a Nebraska-based software company, developed the software platform and technology services for the tour.
DSL Stations, Plasma Monitor Stations and Freedom Link Stations helped demonstrate SBC’s products and services to fans on game day.
The DSL Stations, located in a converted semi-truck, featured an easy-to-use interface that was localized for each game day event. Each unit provided consumers with information on how to get SBC Yahoo! DSL, showed them college football highlight videos and gave them the ability to download Cingular ring tones.
Next to the DSL stations was a 42" plasma TV monitor that showcased SBC Yahoo! DSL high-speed Internet versus dial up. The Freedom Link Station consisted of laptop computers that showcased Freedom Link wireless service.
ESPN Stadium Kiosk Lets Fans Simulate Role Of Sports Anchor-
ESPN placed this interactive SportsCenter kiosk in the ALLTEL football stadium, home of the Jacksonville Jaguars.
The kiosk is designed to allow football fans the opportunity to simulate the role of a sports anchor.
ESPN wanted to create a stronger bond with sports fans by bringing the excitement of the game closer to them via the simulation experience.
The interactive SportsCenter kiosk was created for ESPN by Opolis Design, (www.opolisdesign.com) a sales promotion and environmental design firm located in Portland, Oregon.
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