Sterling Promotions
Sprint’s NFL Mobile Service Promoted With Reactrix
Sprint has kicked off a new advertising campaign promoting its NFL Mobile Service on the Reactrix Media Network, (www.reactrix.com). The ads are being broadcast by Reactrix on its national media network, an ad medium that makes malls, movie theaters and other public spaces “come alive” with interactive brand experiences.
In an expanded 45-second Sprint ad, consumers will kick teed up footballs on the display area, while being exposed to branded images ranging from a tagline reading, “The Power to Make Every Day Sunday. NFL Mobile, only from Sprint” to branded field stenciling to a Sprintblimp hovering behind the uprights. Each session ends with a call to action, encouraging participants to visit the venue’s authorized Sprint retailer.
“Reactrx’s ability to engage consumers in brand-building activity is a natural for this campaign,” said Anita Bajaj Newton, V.P., Media Integration for Sprint.
PUMA Debuts New Retail Design With New Concept Store
PUMA has launched a new global retail design with the opening of a Concept Store in Manhattan’s Union Square.
The store features a Ship Container concept, where all of the fixture elements are positioned in the space by being mounted on the walls, laid on the floor, or suspended from the ceiling. The modular design contains elements that can be mixed and matched, giving each store the opportunity to create its own individual style.
“With this new design concept, we surprise our customers with fun ways to promote the PUMA-experience in our stores and to thereby increase the brand desirability,” said Antonio Bertone, Group Functional Director of Brand and Marketing.
“The design intent was to imagine a place where the PUMA energy was evident,” said Paolo Lucchetta of RetailDesign SRL, creator of the new store. “I wanted to promote city style in a place that encourages casual shopping.”
New Balance Floormat Promotes Cushioning Technology
New Balance wanted a floor mat to prove to consumers at the point-of-purchase why they should choose the ABZORB® shoe line. By offering a ‘try before you buy’ simulation of the ABZORB®, it encouraged consumers to then take off their shoes and walk in the ABZORB® shoe.
The floor mat features a clear vinyl digital printed top. The top is vacuum formed over custom molded polyurethane inserts and permanently adhered to an ABS backer for durability as a floor display. Stores where this floor mat was placed reported that it increased sales of the ABZORB ® shoe. The New Balance floor mat was created by Heritage Sign and Display, located in Nesquehoning, PA.
ProForm Elliptical With GameFit Console Launched
ProForm has introduced fitness equipment that integrates games, enabling game play to be controlled by exercise intensity. With the GameFit consoles on ProForm Ellipticals, the games get easier to play the harder you exercise. The ProForm 20.0 CrossTrainer Elliptical with the special GameFit console features two proprietary games-Fat Blocker and Calorie Destroyer.
Callaway Golf recently retained Kubik Inc., Toronto, (www.thinkubik.com) to develop a new exhibit for Callaway’s presence on the Canada PGA golf show circuit. The new environment is an 80’ long, enclosed yet intimate space that provides space for product demonstrations while showcasing Callaway’s complete line of products. Chris Walling, VP Marketing, Callaway Golf, said “From the new environment’s tremendous graphical impact to its overall utility – it will help us meet the needs of our customers in a unique setting.” Patrick Dahan, V.P., Sales, Kubik Inc., said, “This environment for Callaway has been designed to enhance the trade-show experience for golfers while demonstrating why Callaway is a leader in all things Golf.”
Gosling's Rums Runs Sweepstakes Promo.
Bermuda rum maker Gosling’s Rums has conducted the “UnBefreakinlievable” Sweepstakes for New England sports fans. The grand prize winner will enjoy tickets to every football game, soccer match and concert at Gillette Stadium in 2007, moving ahead of more than 50,000 other football fans currently on a wait list for season tickets.
Sweepstakes entry forms are available at participating retail locations in Massachusetts, Rhode Island and New Hampshire.
“Gillette Stadium is one of the premier stadiums in the world,” said Malcolm Gosling, the seventh generation head of the family owned brand. “We are proud to be teaming up with an organization that, like Gosling’s Rums, is family run and puts such a high emphasis on quality.”
Back to Top
To See previous issues of Creative Sports Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
