Reebok Conducts Blacktop Tower Display Program
When Reebok launched its Blacktop collection, an outdoor basketball line, the company teamed up with Foot Locker in a collaborative effort to capture a larger share of the twelve to nineteen year-old male athletic market.
The nationwide 1,250 store launch included a four part, in-store merchandising program designed and produced by Art Merchandising, Inc., New York City.
The program included a freestanding footwear tower, window banner, lease-line graphic kit and Blacktop apparel sign.
According to Reebok’s Marketing Manager, Syhia Wriedt, “The objective of the campaign was to establish Blacktop as ‘The Shoe’ for the Outdoor Game. Young consumers buying the product are ball players and trendsetters, hip and connected with the music and culture associated with the sport. We wanted an unvarnished street feel for the product and in-store merchandising. Art Merchandising's design and material selections gave the hardware a very edgy feel. The tower display was created with steel asphalt and a basketball rim. The look is very similar to an outdoor court. We thought it was on the mark.”
Foot Locker's Director of In-Store Marketing, Steve Marlette, said “Art Merchandising's design looked and felt like the real thing. It was obvious that they had done their homework. But more than that, they delivered the kits to our warehouse a month before the launch. They even provided a toll free help line to assist with setup and replacement parts. In the end we had virtually 100% success in setup and installation in 1,250 stores across the United States. All in all it was a great experience.”
According to both Reebok and Foot Locker, The Campaign has met or exceeded performance expectations.
Miller Park Stadium To Feature New Menu Boards
New Miller Park, home of the Milwaukee Brewers, now features illuminated menu boards that will be used to attract food sales at specialty-themed concession stands throughout the new ballpark.
The new stadium menu boards are provided by the Brookfield, WI-based Mainstreet Menu Systems, a division of The Howard Company.
“In a ballpark situation, the visibility and readability of the menu boards is critical,” said Eric Meeks, Operating Manager for Buffalo, NY-based SportService, the company selected to manage the food and retail operations at Miller Park. “The fans need to be able to read and make their food selection from far enough away so that the lines keep moving and people are reseated without missing any of the game action.”
Nike ACG Shops To Open In Intrawest
Nike All Conditions Gear (ACG) has formed a strategic partnership with Intrawest Corp. that promises to grow the Nike ACG brand presence by leveraging Intrawest’s strong retail base.
A four year plan will introduce Nike ACG’s outdoor athletic footwear and apparel lines to ten leading year round Intrawest resorts in both the U.S. and Canada. The plan includes opening three ACG shop in shops in three Mountain Adventure Centers as well as to open 20 ACG “focus” areas in several additional retail environments. The retail spaces promise to speak to the ACG consumer, the mountain enthusiast, further positioning the brand for growth as it opens its own standalone stores in the U.S. and Canada.
Americans Love The Great Outdoors
The appeal of `The Great Outdoors’ has never been stronger, according to an analysis of the Sporting Goods Manufacturers Association’s (SGMA) new Superstudy, conducted by American Sports Data, Inc.
America’s most popular activities in 1999 are: Recreational Swimming (95,094); Recreational Bicycling (56,227); Freshwater Fishing (44,452); Tent Camping (40,803); Day Hiking (39,235); Recreational Vehicle Camping (17,577); Horseback Riding (16,906); Hunting (Shotgun/Rifle) (16,779); Saltwater Fishing (14,807); and Target Shooting (Rifle) (14,172).
NYSCO Products LLC customized this stock display for Wilson who required a display to tie in with the US Open to merchandise its official tennis balls. The display features black Anthracite with 2 color shelf decoration, 2 color 4-sided header and 5 color process semi circular side panels, which mimicked the shape and colors of the tennis ball container and made shoppers feel they were part of the action. For more information, Contact NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, New York, NY 10473.
Boeri Sports USA 34 Helmet Display
The objective of this display was to provide a permanent, easy to recognize unit that would increase sales in the winter sport industry. The display was constructed with wire and metal tubing. The shelves were cut from black Masonite and the base was made from black Melamine. Other components included mirrored Acrylic and wire literature holders. The display was powder coated black, with signage for the display included in 4 color process printed styrene with cardholders at each end for interchangeable information. The Boeri Floor Display was manufactured by Bull Display, P.O. Box 738, Middletown, CT 06457.
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