Blockbuster & DIRECTV Host NFL Pro Bowl Balloting
The NFL, Blockbuster and DIRECTV have formed an arrangement in which football fans may vote for players for the 2002 Pro Bowl at more than 5,200 participating Blockbuster stores nationwide. Interactive voting kiosks have been placed in participating Blockbuster stores.
Consumers who purchase a DIRECTV system at Blockbuster stores will be entered in a sweepstakes for a chance to win one of 10 trips to the Pro Bowl in Hawaii after the NFL season. DIRECTV is the exclusive mini-dish distributor of NFL Sunday Ticket, the NFL”s satellite subscription package of Sunday afternoon games.
Curt Andrews, Sr. V.P., Marketing for Blockbuster, said, “Many of our customers are NFL fans, and with more than 70% of the U.S. population loving within 10 minutes of a Blockbuster store, it makes perfect sense for Blockbuster to host balloting for the 2002 Pro Bowl.”
Nike Launches Curbside Shoe Recycling
Residents of Laguna Beach, CA will serve as the pilot program aimed at recycling more athletic footwear for Nike's Reuse-A-Shoe program.
“We want to take responsibility for our product through its entire life,” said Bill Malloch, Director-Footwear Sustainability. "Product innovation and performance are our first priority. But we feel it is important to take responsibility one step further-once the consumer is finished using our product, we offer them the option of recycling their old shoes. Shoes in good condition will be donated to charity.”
Once the shoes are collected, the Nike Reuse-A-Shoe program will sort, clean, cut and grind them up to create a material called Nike Grind. Nike Grind is then used in athletic courts, tracks, fields and playground surfaces. Since the beginning of the program, some 13 million pairs of athletic shoes have been recycled and Nike has donated 70 athletic surfaces to U.S. communities.
Popularity Of Extreme Sports Is Rising
The popularity of extreme sports continues to soar according to the Sporting Goods Manufacturers Association’s (SGMA) analysis of the current Superstudy on sports participation, conducted by American Sports Data.
The most popular extreme sports in the U.S. by number of participants who participated at least once in 2000 are: 1.In-line Skating 29,024,000 2.Mountain Biking 16,988,000 3.Skateboarding 11,649,000 4.Snowboarding 7,151,000 5.Paintball 7,121,000 6.Artificial Wall Climbing 6,117,000 7.Trail Running 5,232,000 8.BMX Bicycling 3,977,000 9.Wakeboarding 3,581,000 10.Roller Hockey 3,287,000.
SimCycle Introduces Digital Athletics
Eloton, Inc. brings a new era of digital athletics to the home fitness market with its portable SimCycle exercise bike and Eloton Theater family of digitally-simulated outdoor exercise environments that can be viewed on PCs. The SimCycle is a sleek, stationary cycle that works like a ‘joystick,’ allowing riders to control their speed, distance and calories burned, while cycling through the Eloton Theater photo-realistic environments.
The system includes Eloton Theater disks and connects to a PC via a serial port.
Inflatable Coca Cola Can
With Goal Post
As an Official Sponsor of Super Bowl, Coca Cola uses these eye-catching inflatables at the point of sale in supermarkets, c-stores and distribution centers across the country. The inflatable Coca Cola Can with Goal Post comes in two different sizes, 36" high and 72" high. Both are used to attract attention at the point of sales. These items are so successful that they are repeated year after year. The inflatables were created by Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
Hydrapak Custom Wire Merchandiser
This 3-sided, custom wire merchandiser is a durable, heavy-duty display with die-cut sintra logos and 4-color process screen-printed graphics. The display sits on locking casters, is powder coated chrome-silver, and ships knocked down. The unit consists of only 5 parts making assembly a breeze. The primary design objective was to create a dynamic merchandiser with strong brand identity within the outdoor sports and bicycle industry. Relating the shape of the display to Hydrapak’s logo was key in achieving a successful design. This display is an effective merchandiser and makes a dramatic statement on the merchant’s floor. The Hydrapak Custom Wire Merchandiser was created by Bull Display Products, 191 Saybrook Road, Middletown, CT 06457.
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