Shimano Displays Clipless Pedal/Shoe Fitting Bench
Shimano American of Irvine, CA, is using this unique fitting display bench for its line of clipless pedals and cycling shoes.
This selling tool places the clipless pedals out on the floor with the cleated bicycle shoes. This allows retailers to present the pedals in a secured manner without having to keep the high value products underneath a glass countertop. The bench can accommodate up to six Shimano pedals and can be easily configured to match a retailer’s inventory.
Powdercoated steel construction guarantees that the fitting bench is built to last. Shimano branding is prominently placed throughout the bench, which commands attention on any retail floor. Slatwall slots on the rear panel of the bench allow for accessory attachments, such as a literature holder. A slide-out drawer provides additional storage.
This Shimano Bench was produced by Concept Designs, a Mountain View, CA-based display firm.
Worth Featuring Demo Bat Station Display
Worth Inc. wanted to introduce an attractive eye catching bat station that gives customers an opportunity to try out a Miller Reid bat before making a purchase.
The Miller Reid Bat display is two-sided with a four-color process and one spot color vacuum-formed header. The body was constructed using wire and sheet metal to support eight bats displayed in the demo station.
Both sides of the display were created with a wire literature holder.
This Worth Demo Bat Station was produced by SMP Display & Design Group, a point-of-purchase display firm located in Chattanooga, TN.
Reebok & Clearly Canadian Launch Sweepstakes
Reebok and Clearly Canadian Beverage Co. have launched “Get Fit To Win,” an instant win consumer sweepstakes. The promotion offers the chance to win one of three million prizes including a spa vacation at the Wyndham Bonadventure Resort & Spa, one year membership at 24 Hour Fitness and Reebok fitness items.
Reebok is partnering with Clearly Canadian to launch Reebok fitness water beverage bottles in convenience and grocery stores across the U.S. “This promotion allows us to further extend the Reebok brand name into grocery outlets,” said John Frascotti, Reebok’s Sr. V.P., Licensing and New Business.
The Get Fit to Win program is being supported by p.o.s., including posters and static clings that include tear off coupons for 15% off at Reebok outlet stores.
Display Offers Sports Performance Drinks
PacificHealth Laboratories has introduced a permanent display that contains all of its sports performance drinks including the new Accelerade sports drink and Endurox R4 recovery drink.
The company is using the display to expand distribution of its sports drinks into food, drug and mass retailers.
The Budweiser NFL Mirrors are 20" x 28", and feature a custom extruded black frame, with screen printed corners, Bud logo, as well as custom litho art in different versions for each of the NFL teams represented. Anheuser Busch commissioned these NFL team mirrors to establish more of a regional connection and brand presence, along with a strong tie to professional sports. In order to keep setup costs down, common elements such as gold corners and the Budweiser logo were screen printed while different offset lithographs were produced and inserted into a mirror washout area for each of the represented NFL teams. Indications are that these mirrors are achieving a high market saturation and placement rate. For more information, contact Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240.
Pepsi wanted to capitalize on its relationship with slugger Sammy Sosa, and his statute in his home country, the Dominican Republic. Pepsi used a patented Matrix photo towel from 3 Strikes as a functional, eye-catching point-of-sale banner. The banners highlighted a special promotion offering collectible T-shirts packed into randomly seeded Pepsi bottles in vending machines. After the promotion, the photo towel banners were popular premiums for the retail channel, which is dominated by smaller stores and bodegas. These Matrix Display System photo towel banners are available from 3 Strikes Activation, 25 Crescent Street, Stamford, CT 06906.
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