Callaway Display System Features Odyssey Putters
This display system is designed to enhance the look of Callaway’s Odyssey putters. The display allows for easy product removal and replacement. It also provides a great place to practice putting.
The hanging display system has a small footprint. It holds up to 20 Odyssey putters and can easily expand to create a larger retail environment.
The display was produced using silk-screened Komatex, powder coated metal, polypropylene dipped wire and silk-screened logo treatments.
Callaway’s Odyssey Display System was created by The Display Boys, located in Irvine, CA.
TaylorMade Fitting Carts Drive POP On To Golf Range
TaylorMade golf has introduced these custom fitting carts to the driving range. Designed for the local golf pro to use as a fitting center, custom sizing and fitting new clubs, this TaylorMade fitting cart puts the brand personality into the buying process.
Karin Lysek, Global Marketing Manager, TaylorMade, said “The key for us is to brand every touchpoint in the golf experience from the pro shop, to the practice range, to the course. These custom carts reinforce all of our branding from the mass media and point of sale.”
The custom fitting cart has a lock down top to secure clubs for overnight storage, and large, custom tires for improved handling.
The displays were created by NIR Inc., headquartered in Portland, OR.
Mentos Runs 10-City College Tailgate Tour
Mentos, the chewy mint from Perfetti Van Melle USA Inc., announced its partnership with ESPN to conduct a 10-city mobile tailgate tour to honor college football. The tailgate tour features the "Mentos bus" -- a retro-style rebuilt microbus -- along with interactive running and throwing games that challenge fans to think quickly on their feet.
“We want to capture the enthusiasm, spirit and fun of college football that fans enjoy each season,” said Bob Howard, V.P., Marketing, Perfetti Van Melle USA Inc.
Johnsonville Runs Big Grill Tour
In a partnership between Johnsonville Sausage Company and the Boomer Esiason Foundation for Cystic Fibrosis, football fans will have the opportunity to enjoy the great taste of a Johnsonville brat while supporting the foundation.
The Johnsonville Big Taste Grill is committed to at least seven Monday Night Football games. Boomer will also make pre-game appearances in select markets. All Johnsonville brat sale proceeds at all Big Taste Grill appearances this football season will benefit The Boomer Esiason Foundation.
Through brat sales at events, Johnsonville Sausage Company has successfully raised more than $1.5 million in support of several non-profit organizations over the years.
“This NFL season, Johnsonville Sausage Company is proud to commit a minimum donation of $100,000 to the Boomer Esiason Foundation. The affiliation between both parties at Monday Night Football Games is a natural fit,” said Ralph Stayer, Owner, Johnsonville Sausage.
Snapple And ESKAL8 Introduce National Skate Park Program
Snapple Beverage Group has teamed up with the nonprofit organization KaBOOM!, to introduce ESKAL8 - a national skate park program that mobilizes youth, community leaders, contributors and sponsors to create public skate parks.
Riding on the heels of a recent announcement that Snapple and NYC have entered into a five-year vending and marketing agreement, the Mullaly Skate Park build is the first of many Snapple sponsored programs in NYC. Through the construction of community-built skate parks, Snapple and ESKAL8 will develop unique places where kids can practice their sport while also promoting responsible biking, skateboarding and in-line skating.
Snapple has been a Funding Partner with KaBOOM! since 2002 and has pledged funds from the sale of Snap2O to KaBOOM!’s nationwide building initiatives.
NASCAR Brings Racing To Select Wal-Marts
NASCAR and Wal-Mart have teamed-up for a nationwide fan tour. “NASCAR on Tour at Wal-Mart” is a mobile fan zone that visits major markets where NASCAR races. In each city, the tour visits five Wal-Mart stores during race week.
NASCAR on Tour at Wal-Mart brings together companies involved in NASCAR, including Energizer, Goodyear, Kingsford, Kodak, Nestle, and XM Satellite Radio. “We are providing to sponsors a unique vehicle in an important distribution channel, the world’s largest retailer,” said Brett Yormark, V.P., Corporate Marketing for NASCAR.
“The NASCAR Tour is a perfect fit for our customers who follow NASCAR,” said Julie Loder, Sr. Marketing Manager, Wal-Mart.
NASCAR on Tour allows Wal-Mart to utilize its parking lots to create an exciting experience for shoppers. Fans experience show cars, simulators and interactive exhibits.
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