Sterling Promotions
Pepsi-Cola Displays Promote Collectible Cans
Pepsi-Cola supported its recent World Cup of Hockey Promotion with a wide array of POS materials including corrugated standees, end aisles, pole signs, wobblers, shelf talkers, bottle neckers, etc. The objective was to showcase the limited edition collectible Pepsi Cola cans manufactured for the tournament and entice consumers to collect all cans.
Standees were printed directly onto corrugated, die cut with an easel attached on the back for use in c-stores and grocery stores. Retailers also received corrugated end aisles printed four color process directly on the substrate, used with full pallets of Pepsi.
This Pepsi Cola World Cup of Hockey POS Program was created by Proprint Services, a p.o.p. firm based in Toronto, Ontario, Canada.
Nike Introduces Shoe Customization System
Nike has introduced a self-service shoe customization system in its Nike stores in Beverly Hills, Chicago, NYC, Portland and San Francisco, as well as its NIKEgoddess store in Costa Mesa, CA.
Utilizing the DS15 flat-panel display system, from Planar Systems, Beaverton, OR, consumers can personalize select athletic shoes with color schemes and design elements. Previously available only for Web purchases, Nike’s shoe customization service is now accessible at its retail stores through the DS15 touch-screen.
Bubblicious Displays Feature LeBron James
Cadbury Adams USA has launched a campaign for Bubblicious featuring Cleveland Cavaliers basketball star, LeBron James.
The campaign entitled ‘B-Explosive,’ marks the first advertising execution from Bubblicious in more than seven years.
Each ad features James showing off his best moves-including blowing bubbles. The advertising is part of an integrated marketing campaign featuring p.o.p. displays with LeBron James. The displays direct consumers to a web site highlighting a bedroom makeover as part of a special back-to-school promotion.
“We’re thrilled to be working with LeBron,” said Sydney Taylor, Marketing Director for Bubblicious. “One of professional basketball’s most explosive players is a long-time fan of the bubble gum with explosive flavors and taste.”
Dale Jr. & Wrangler Jeans Promote Wrangler Hero
Wrangler Jeans Co. recently launched a marketing campaign with NASCAR’s Dale Earnhardt Jr. to promote the new Wrangler Hero brand. The line is the official jean of Dale Jr. and the #8 Dale Earnhardt racing team, and the Wrangler brand logo appears on his car and uniform.
To support Wrangler Jeans products in-store, Dale Jr. appears on POS and is involved in various consumer promotions. The Hero line appeals to a younger, fashion conscious male consumer.
“The campaign portrays Dale Jr. in a very heroic, iconic light,” said Craig Errington, Director of Marketing, VF Jeanswear Mass-Market Male Brands. “We utilize him, and racing, as the conduit to communicate a message full of adrenaline and excitement.”
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