Sterling Promotions
Tissot Names Danica Patrick As Brand Ambassador
Arguably the biggest draw in the Indy Racing League (IRL) today, Danica Patrick has joined forces with premier Swiss watchmaker, Tissot, as the new face of the brand. As the first U.S. “ambassador” for the 153-year-old brand, Patrick is slated to appear in advertising, and her face will also grace materials at all the brand’s points of sale.
As the first female U.S. “ambassador” for Tissot, Patrick will expose her many faces to the world, while showcasing Tissot’s newest product lines. As both a racecar driver and a trendy woman on the town, Patrick has a diverse lifestyle that reflects Tissot’s current product line.
Tissot’s models include sports watches, fashionable watches and high-tech pieces.
Kodak In-Store Campaign Honors Rusty Wallace
Eastman Kodak and NASCAR have teamed up to offer 12 collectible NASCAR prints, including four of the retiring #2 driver Rusty Wallace, at more than 22,000 KODAK Picture Maker kiosks nationwide.
The campaign is part of Eastman Kodak’s larger company-wide focus on its digital capabilities.
When the Kodak Picture Maker is idle in stores, a looping video will encourage consumers to purchase the collectible photos. Additionally, point-of-sale materials support the promotion.
Kodak has been an official sponsor of NASCAR since 1987.
Marketing communications agency Eric Mower & Associates, based in Atlanta, GA, developed the in-store promotion for Eastman Kodak.
Glenlivet Launches Pop-Up Retail Promotion
The Glenlivet, a leading Single Malt Scotch, has launched The Glenlivet City Links tour, offering city golf lovers an opportunity to play a traditional Scottish-style, urban-scaled golf course. The 10,000 sq. ft., nine-hole course and clubhouse is the largest-ever pop-up retail exhibit.
The Glenlivet City Links will be customized to fit landmark retail and office space in major U.S. cities. Legacy Marketing Partners, a Chicago, IL-based experiential marketing agency, developed the program and is managing the tour.
Craig Johnson, Senior Brand Manager, said, “Not everyone has the opportunity to play on the world-famous courses in Scotland, so we decided to bring a traditional Scottish links to the U.S.”
Visa & The NFL Run Visa End Zone Dance Promo
Visa USA is conducting an integrated marketing campaign for the 2005 NFL season. Michael Lynch, Sr. V.P., Visa USA, said, “The week-to-week excitement of the NFL is fundamental to the success of our marketing programs.”
Visa’s event marketing program for this season is the mobile-marketing tour, the “Visa End Zone Dance,” offering consumers the opportunity to simulate catching a touchdown pass and demonstrate their best touchdown celebration.
Drink Pepsi-Go Pro 6' Standee Supports National Promotion
The Drink Pepsi-Go Pro national promotion included 6' standees printed on corrugate and die cut, to inform consumers about how they can win a trip for four to a sports event in North America. This display features soccer star Freddy Adu.
Promotional materials also included full size end aisle displays, full color litho printed pole signs, shelf talkers and tent cards.
The Drink Pepsi-Go Pro displays were produced by Proprint Services, Inc., a p.o.p. display company located in Toronto, Ontario Canada; (Tel) 888-776-7768; (Web Site) www.pop-online.com.
Pepsi Football Display Topper
With the arrival of the Football season, Pepsi sales increase as merchandise displays draw traffic. The life-sized football player and display toppers as shown on this display create much attention. The impact of a six foot high image on top of the product display increased consumer awareness of the product and the sweepstakes promotion. The Pepsi Football Display Topper was created by Proprint Services, Inc., 562 Finch Avenue East, Unit 5, Toronto, Ontario,Canada MlB 2T9.
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