Sterling Promotions
HOT TAMALES Conducts ‘Rock N Ride’ Tour
HOT TAMALES and its cooler extreme, HOT TAMALES ICE chewy mint-flavored candies, are conducting a “Rock N Ride” tour, which includes a professional wakeboarding stunt show, live band performances, and tie-ins with local college campus events.
Donald Houston, HOT TAMALES Brand Manager at Just Born, said, “College students have embraced the HOT TAMALES brand and enjoy our candies’ bold flavors. We think partnering with college and extreme sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers as they try new HOT TAMALES ICE.”
Rayovac Signs Don Cherry To Relaunch In Canada
Hockey announcer Don Cherry, has become the personality behind the Canadian relaunch for Rayovac batteries.
Cherry will be featured in all aspects of the Rayovac relaunch, including packaging, displays, promotions, advertising and other communications geared towards educating consumers on the value and endurance of the brand.
“Don Cherry is arguably the most likable public figure in Canada, both for his dedication to others and his enduring positive energy both on and off the air,” said Rob Cayer, director, Rayovac Batteries Canada. “His core qualities parallel the message we want to convey to our consumers, that Rayovac is going to be a better value and endure.”
Nike Opens NikeiD Studio In New York City
Nike has opened its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves. The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear,apparel and equipment.
The Niketown New York location also features a unique touch screen in the front window of the store where consumers will be able to design on the street before an audience. People will be able to email their designs from the touch screen to their friends, to their home computer or even purchase the design inside at Niketown. The screen will display a rotation of shoe designs from around the world that have been made by consumers at www.NIKEiD.com within the past hour. Each shoe posted will have the designer’s name, the name of the creation and their country of origin.
This new permanent installation on the fifth floor of Niketown puts the consumer in control of the design process and extends the NIKEiD experience beyond the computer screen where it has lived at www.NIKEiD.com since 1999.
The NIKEiD business has more than tripled since 2004 with more than 3 million unique visitors going to www.NIKEiD.com every month. Now consumers can walk into a design studio environment and with the guidance of a Nike Design Consultant create a near-endless array of customized products from 105 key styles and a handful of items that are exclusive to the NIKEiD Studio, such as the Dunk, the Air Max 90, the Air Max BW and the Air Force 25 low.
New Balance Displays New Amoeba Shoes
This New Balance Amoeba Shoe display for Dick’s Sporting Goods features 3 clear acrylic amoeba shapes mounted to a styrene poster. The display highlights the shoes’ unique amoeba shape.
The display holds actual Amoeba Shoe samples, enabling Dick’s Sporting Goods customers to remove the shoe samples from the amoeba shapes to further enhance their purchasing experience.
The display attracts attention to the shoe samples while reinforcing the shoes’ distinctive shape.
New Balance recently launched a multi-media marketing campaign to promote its popular NP ZIP technology.
This display was created for Boston-based New Balance Shoes by Heritage Sign & Display, (www.popsigns.com), a Nesquehoning, PA-based point-of-purchase sign and display firm.
REI Opens New Prototype In Boulder, CO
Recreational Equipment, Inc. (REI), a retail cooperative providing quality outdoor gear has opened its first prototype store to test new retail concepts and green building features. “REI’s prototype initiative is structured around our community involvement, environmental stewardship and commitment to be a gateway to the outdoors,” said Brian Unmacht, REI’s Sr. V.P., Store Development.
Some of the most striking differences in the store’s appearance occur through design changes and the incorporation of renewable materials. Located at the center of the 42,000 sq. ft. store is an elevated community center -- a first for REI. The community center highlights REI’s commitment to connecting customers to resources for recreation opportunities, outdoor and conservation clubs and non-profit organizations.
Green materials, such as bamboo, recycled rubber and cork, have been incorporated throughout the store. Three solar strategies, passive solar, solar thermal and solar electric, were incorporated into the design. Natural daylight is channeled throughout the store through Solatubes.™ A soaring entryway skylight collects energy from imbedded silicon solar cells, and is the first installation of its kind in a retail environment.
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