Pyramid Runs Slickrock ‘Mountain Bike’ Promotion
Pyramid Breweries recently conducted a sweepstakes offering adventure-seekers the chance to win an all-expenses paid trip to Moab, UT, a GT mountain bike, and additional performance gear.
The Pyramid “Win a Slickrock Mountain Bike Expedition” followed the recent roll-out of the brand's new packaging that celebrates the energy and activity in the communities where Pyramid brews, lives and plays everyday.
Consumers could log onto www.PyramidBrew.com/Slickrock for their chance to win a trip for four on a "Best of Moab" guided tour provided by Rim Mountain Bike Tours.
The grand prize package included a trip for winner and three friends to Moab including airfare, lodging and meals, a 2009 GT Marathon Carbon Pro mountain bike, a custom Pyramid Camelbak hydration system, and a custom Pyramid Haywire Hefeweizen bike jersey to outfit the winner on their biking adventure.
Wheaties Fuel Unveiled
General Mills has unveiled Wheaties FUEL,which was developed with athletes Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy. The new Wheaties features long-lasting energy from whole grain to help keep athletes going and five B-vitamins to help the body release energy from food.
We’re excited to bring the first-ever cereal designed specifically to help fuel athletic performance to the market place,” said Dan Stangler, Marketing Manager for Wheaties.
Glenlivet Offers Golf Trip To Scotland
The Glenlivet, the number-one selling single malt Scotch whisky in the U.S., kicked off whisky season with online golf destination World Golf Tour (WGT) by hosting The Glenlivet Whisky Season Open. Free to enter, The Glenlivet Whisky Season Open will be hosted on the virtual version of The Old Course at St. Andrews Links.
Golf and whisky fans may enter The Glenlivet Whisky Season Open by registering and playing one nine-shot challenge on St Andrews Links at wgt.com. Once the challenge has been completed, eligible players will be entered into a sweepstakes to win a vacation for two to Scotland, including a round of golf at St Andrews Links and a private tour of The Glenlivet distillery.
“The Glenlivet and golf have a storied history together, and our partnership with World Golf Tour elevates the way our enthusiasts enjoy these pastimes by creating a unique online experience with the ultimate pay off for the winner,” said Ron Zussman, brand director for The Glenlivet.
Mizuno Roll-About Fixture
Mizuno required a distinctive fixture to merchandise a large selection of athlete apparel. This 4-sided roll-about is a stocking fixture for Mizuno cycling, running and other athlete apparel. It is constructed from metal, tubing, wire and MDF. There are adjustable hanger bars on all 4 sides to allow for hanging product and a top shelf for folded product. The Mizuno header signs are layered for dimension and the bubble logos on the front of the hanger bars provide strong brand identity. The metal and wire parts have a durable silver powder finish. The Mizuno Roll-About Fixture was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
Sportsline Super Rack Display
This Sportsline Super Rack is a double sided rack with six adjustable shelves, 6" on center and has over 40 sq. ft. of l" on center space for pegged items. The size of the display is 54"H x 32D x 24"W. It is shipped KD and assembles in less than two minutes. This display was created for Sportsline by Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, IL 60203.
Bridgestone Golf is inviting customers at PGA Tour Supersstores to take its Ball Fitting Challenge. In-Store Touchmedia, a div. of In-Store Experience used its Flex-Media™ modular display system to create an end cap display which integrates a 15" interactive touch screen monitor with 144 dozen golf balls. By answering four contextual questions, the system recommends the best ball for a particular style of play. For the retailer, the unit collects key analytics including the number of times the unit has been used along with product recommendation counts. For more information, contact In-Store Experience, 49 Richmondville Ave., Westport, CT 06880. (Web site) www.instoreexperience.com
Bauer is using this interactive kiosk to promote its skates in sporting goods outlets. The permanent display attracts shoppers with vibrant graphics. The video presentation highlights the features of Bauer’s line of hockey skates. This kiosk was created for Bauer by Diamond Marketing, 11512 N. Port Washington Road, Suite 102, Mequon, WI 53092. (Web site) www.diamondmarketing.net
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