P.O.S. Promotes Visa’s Olympic Marketing Campaign
Visa has launched its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features TV, digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect with cardholders and Olympic Games fans to drive preference for and usage of Visa products worldwide.
“Go World builds on the concept that ran so successfully during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans' sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”
The Go World campaign celebrates athleticism and human triumph through unique athlete stories. It features a wintry blue tone throughout all creative executions and will be customized to maximize local relevance in key markets. Over the past few months Visa has been working with its
financial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the Games and with merchant partners to help them generate business and excitement. Go World is prominent on the interior (register branding, point-of-sale) and exterior (banners) of the Vancouver 2010 Olympic Superstore (Hudson Bay Co.) in Vancouver. Go World will be featured throughout Visa’s presence program, including point of sale materials.
BrodmannBlades™ Displays Patent-Pending Paddles
BrodmannBlades™, maker of the first major innovation in the game of table tennis in over a hundred years, has reached an agreement with Paragon Sports™ to display and distribute its product line in the retailer’s flagship store in New York City.
The BrodmannBlade™ eliminates the handle from the table tennis paddle. The new product consists of two blades, or hitting surfaces, that are worn like a glove on either hand.
“It's a natural extension of the player's hand,” said Alfred Brodmann, the product designer. “Players make forehand and backhand shots by using the front and back of their hands.” Paragon will be using this display to call attention to the new product.
Odyssey Golf Display Showcases New Line Of Putters
Odyssey Golf is featuring this display which showcases different Odyssey Putters. The display was designed using unique l x 4" tubing with laser slots, and a perforated metal backdrop with a floating brochure holder. Colorful silk screened logos brand the display. Two different removable club arms are provided so that the retailer can determine how many clubs they want to display based upon their space requirements. This Odyssey Golf Putter Display was created for Odyssey Golf by Fabcon Creative, a Santa Ana, CA-based point-of-purchase display firm.
PUMA Opens New Retail Concept Store
Global sportlifestyle brand PUMA will debut a unique new retail concept with the opening of its second Chicago store. For the first time in a U.S. based PUMA Store, the new location features product that spans the entire PUMA brand, including sport-performance, sportlifestyle, and sport-fashion. The PUMA Store State Street stocks everything from soccer cleats and performance running sneakers, to high-fashion collaboration projects with Alexander McQueen and Mihara Yasuhiro and PUMA collections such as PUMA Denim. “It was time to open a brand store that spoke to everything that PUMA stands for,” said Jay Piccola, President of PUMA North America.
Best Buy Stores To Offer Fitness Products
Select Best Buy locations have introduced new health and fitness selections with more than 30 feet of technology devices organized by popular activities such as running, walking, swimming, and yoga, as well as fitness equipment in some locations. “We’re constantly looking for the most innovative solutions to address our customer’s lifestyle needs,” said Steve Trier, Sr. Director at Best Buy. “With health and fitness, we’re matching the right combination of gear with experienced BlueShirts and Geek Squad to help them manage and stay motivated by their fitness routines.”
From creating a home gym complete with a TV and surround sound to downloading workout data to the home computer, Best Buy’s health and fitness products connect technology and workouts. Health and fitness shelves at these stores are stocked with heart rate and workout monitoring watches, pedometers, and conditioning accessories; customers can also try out elliptical machines, stationary bikes and treadmills.
Sports Authority & Nintendo Promote Wii Fit Plus
The Sports Authority has created a “We know fit. We know fun.” experience to help consumers get to know the Nintendo Wii system. Sports Authority stores will feature a special Wii interactive fitness experience and knowledgeable fitness trainers allowing customers to try Wii Fit Plus before they buy.
“Consumers look to us for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming,” said David Campisi, President of Sports Authority.
The Wii interactive fitness area will provide a unique in-store experience, setting Sports Authority apart from other sporting goods retailers. Cammie Dunaway, Nintendo’s V.P. Marketing, said, “Through our partnership with Sports Authority, fitness fans have a convenient location to find fitness-related Nintendo products.”
ESPN’s ‘NBA On ESPN RV Tour' Hits The Road
The “NBA on ESPN RV Tour,” an experiential marketing promotion for ABC and ESPN’s NBA coverage, is continuing its national road trip, now into its third consecutive NBA season. The RV, in which ESPN personalities "travel" to games in ESPN's NBA on-air promotions, will be on-site at more than 20 regular season NBA games this season, the NBA All Star Weekend and the NBA playoffs.
“The NBA on ESPN RV tour allows us to truly connect with NBA fans both online and on site at the games,” said Jeffrey Gonyo, Senior Director, Marketing, ESPN. “And with the goal of the campaign to drive tune in, our TV audience for the past two seasons continues to rise and we hope to ride that wave of momentum.” The promotion is executed for ESPN by rEvolution, a Chicago, IL-based sports marketing agency.
EventMover Transports New Nissan LEAF On Nationwide Tour
Nissan North America has contracted with EventMover, Laguna Beach, CA, (www.eventmover.com) to transport the new Nissan LEAF zero-emission, all-electric car on its 22-city nationwide tour. EventMover is responsible for moving the vehicle from location to location in a specially equipped and branded trailer.
The five-passenger, five-door, gasoline-free LEAF is being transported in a 53', bio-diesel, air ride, enclosed vehicle transport trailer that is equipped with climate control and articulating upper and lower level floors.
“The transport trailer we opted to use for the LEAF tour is green certified, keeping in line with Nissan’s efforts to improve the environment at every opportunity,” said Michael Harrell, Director, Client Services, EventMover. “We have a long history with Nissan, having provided special transport for many of their new car introductions and concept car show tours over the years.”
Pacifico Contest Offers Ultimate Surf Trip
Pacifico beer is asking consumers to upload photos of their adventures for the chance to win the opportunity to win a surf trip for four with professional surfer Joel Tudor. Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech. 50 second prize winners will receive a one-year subscription to Surfer Magazine “Pacifico drinkers tend to live life to the fullest and find adventure wherever they are,” said John Swiatowiec, Director off-premise national accounts retail marketing for Crown Imports, the U.S. importer of Pacifico.
Coca-Cola Launches ‘Open Happiness’ Campaign For 2010 Olympic Winter Games
Coca-Cola is tapping into the joy of the Vancouver 2010 Olympic Winter Games with the launch of a multi-faceted Olympic Games-themed program. The campaign is anchored by a group of high-profile U.S. Olympians known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and in-store materials.
Special Coca-Cola Olympic Games-themed collectible cans and FridgePacks featuring silhouettes inspired by popular Olympic Winter sports will be offered. A commemorative can featuring the Inukshuk, the symbol of the Vancouver 2010 Olympic Winter Games, will also be released.
“The dedication to active living and athletic performances of our ‘Six-Pack’ of athletes served as inspiration for these Coca-Cola Olympic Games-themed collectible cans,” said Katie Bayne, Chief Marketing Officer, Coca-Cola. “Our special packaging and Coca-Cola Olympic Games program are a great way to celebrate the Games.
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