Crown Pro Features End Aisle Display
Crown Pro is using this permanent end of aisle display to merchandise its new Heroes Of The Locker Room branded sports novelties and gifts. The display features officially licensed merchandise for Major League Baseball, the NFL and the NBA, targeting boys ages 6 to 16.
The display offers an eye catching, well managed merchandising solution featuring an integrated line up of photo frames, magnets, stickers, stampers, key chains, gift bags, mouse pads, luggage tags, coin purse, water bottles, gift tins and mugs.
Crown Pro is creating a sports destination department under the umbrella brand "Heroes Of The Locker Room" and has placement in Kmart, Wal-Mart, 7-11 and Target stores.
Nancy Lopez Golf merchandisers Provide Flexibility
Nancy Lopez Golf used these permanent merchandisers for the retail introduction of its clubs and accessories designed exclusively for women.
The units are offered in both 4’ and 9’ versions to accommodate the needs of different retailers.
The merchandisers provide retail flexibility and create a presence that complements the image, style and corporate commitment that the Company is bringing to the industry, dedicated to "Defining the Women’s Game."
The merchandisers were designed and produced for Nancy Lopez Golf by Frank Mayer & Associates, Inc., a Grafton, WI-headquartered full-service point-of-purchase and sales promotion firm.
Old El Paso Runs 'Taco Tray' Promotion
The Pillsbury Company’s Old El Paso brand recently launched a consumer promotion offering a Taco Condiment Tray as a "Giveaway With Purchase." The promotion, created by Pilllsbury with the sales promotion agency Clarion Marketing, was supported at the point-of-sale with this colorful floorstand display.
The display and the thermo-formed condiment tray feature football graphics, tying in with the season’s football-linked snacking opportunities. The display holds 65 trays and offers a recipe booklet.
The display and taco condiment tray were created for Pillsbury by The Display Link, Inc., based in Babylon, NY.
Giant Bicycles Joins With Eddie Bauer For Bicycle Partnership
Giant Bicycles and Eddie Bauer have joined forces to launch Giant’s Eddie Bauer Edition bicycles through a three year partnership agreement. Giant and Eddie Bauer have developed a comprehensive marketing program to support this unprecedented bicycle venture. Giant’s Eddie Bauer edition bicycles will be featured in Eddie Bauer catalogs, as well as with point-of-purchase materials in Eddie Bauer Sportswear stores across the U.S., national advertising and a comprehensive specialty bicycle retailer marketing support program.
"The Giant/Eddie Bauer partnership and line of bicycles will potentially reach tens of millions of active Eddie Bauer customers who ride recreationally and want a bicycle created just for them," said Jim Simmons, Giant’s Director of Marketing. "This is a first for both companies and no other bicycle brand has focused more on reaching so many potential recreational riders."
Teen Boys Drive The Sneaker Marke According To Zandl Group Report
For teen boys, sneakers represent the high-powered cars they dream of owning, which is why they remain committed to athletic shoes, regardless of fashion trends, according to Irma Zandl, President of The Zandl Group, a New York City-based marketing and trend house specializing in young consumers.
The nationwide Zandl Group Consumer Panel revealed that the average teen boy buys four pairs of shoes a year, three of them sneakers, making them a critical barometer in forecasting athletic footwear trends. Teen boys on the Consumer Panel recently evaluated 10 leading sneaker manufacturers. Cool/Getting Cooler: Nike 71%, Adidas 65%, Skechers 37%, Airwalk 37%, Reebok 31%, K-Swiss 26%, Vans 21%, Converse 20%, New Balance 18%, Etnies 12%. Losing It: Converse 60%, Reebok 55%, Airwalk 53%, Vans 52%, New Balance 47%, K-Swiss 44%, Skechers 40%, Etnies 37%, Adidas 24% and Nike 21%.
Spalding Introduces Top-Flite Bi-Metal Golf Ball
Top-Flite division of Spalding Sports has introduced the Top-Flite Bi-Metal golf ball, which sets a new standard in the premium distance category by utilizing Metal Matrix Distance Technology, combining a Titanium cover with a Tungsten enhanced core.
The Top-Flite Bi-Metal golf ball will be supported with extensive sampling and an in-store merchandising program.
Porsche Introduces High-Tech Tennis Rackets
As part of its 1999 model year Selection lifestyle accessory range, Porsche Cars recently debuted two high-tech tennis racquets which incorporate the same principles and materials used in its championship race cars. The Porsche Pro and Porsche Pro Plus tennis racquets feature the same construction technique used in the carbon-fiber body panels of the Porsche 911 GT1.
"It’s only natural that Porsche has become involved in tennis," said Joel Ewanick, Porsche Marketing Director
Co-Options & Target Unite For Promos In Skating Centers
Co-Options, a promotion agency specializing in partnership and sampling promotions and Target Market Concepts (TMC), have formed an exclusive alliance to bring promotions and sampling opportunities for marketers to roller skating centers nationwide.
Target Market Concepts has developed the Roller Skating Network, a network of 450
independent skating centers, to provide access to more than 27 million kids annually.
For more information on Skating Center promotions, contact Janet Grottalio at
Co-Options, (Tel) 203-656-2202.
Great Lakes Dart Offers Rusty Wallace Display
Great Lakes Dart, Muskego, WI, is offering retailers this pre-packed Rusty Wallace Racing Dart Center, which capitalizes on the growing popularity of NASCAR and one of its most recognized drivers.
"With the display, retailers can jump start licensed dart sales or use it to complement existing NASCAR programs," said Justin Voden, V.P., Sales for Great Lakes Dart.
Wheaties Promotion Celebrates 75 Years
General Mills’ Wheaties is celebrating its 75th birthday with a promotion in which consumers will vote for their favorite Wheaties champions from among 75 appearing on a ballot available on specially marked boxes. "In April, we will announce the results of consumer voting and re-release the original packages featuring these athletes," said Jim Murphy, Wheaties Marketing Manager.
Specially marked boxes of Wheaties will feature a commemorative 1999 calendar
highlighting athletes from the 1920s to the ‘90s. Wheaties is also releasing a commemorative anniversary box featuring great Wheaties champions including Bruce Jenner and Michael Jordan.
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