Lego Soccer Kiosk Featured At Toys ’R’ Us
Lego Systems developed this soccer pallet display as a tie-in to the Lego/MLS Soccer Experience Truck Tour that was traveling across the country to different Toys `R’ U.S. locations.
To heighten awareness of this event and to stimulate sales, the graphics list tour dates and locations and also encourage the consumer to purchase more Lego product in order to build their own “Super Stadium.” An interactive game is accessible at “kid” level that activates a sound chip when a goal is scored drawing more attention to the display.
Integration of an interactive element that is easily accessed by kids and high quality graphics makes this display different from the typical pallet display.
The Lego Soccer Kiosk was produced by Triangle Display Group of Philadelphia, PA.
Spalding And NBA Launch ‘Infusion’ Basketball
Spalding and the NBA have introduced a revolutionary new basketball, the Spalding NBA Infusion basketball, which is never under-inflated. Spalding’s exclusive Micro Pump incorporated into the basketball allows the player to add air to the ball anytime, anywhere. According to consumer research, the number one consumer complaint about basketballs is the deflation that occurs over time. Recognizing this problem, Spalding spent the past 20 months developing a basketball that is always ready to play.
The Spalding NBA Infusion basketball will be supported with a multi-million dollar marketing campaign including floor displays, shelf displays, and a shelf demonstration display.
Chain Drugstores And Fast Food Restaurants Top List Of Growing Outlets From 1990 To 2000
MarketPlace Intelligence, part of Audits & Surveys Worldwide (ASW), recently conducted its national retail Census 2000, which reveals a 38% surge in the number of chain drugstores from 1990 to 2000. In sharp contrast, the number of independent drugstores dropped by 22.3%.
“It appears that the high incidence of prescription plans coincides with the decline in independent drugstores,” said Carl Ravitch, President of MarketPlace Intelligence. The number of retail prescriptions dispensed grew from two billion in 1992 to nearly three billion in 2000. Despite the fact that many chain drugstores are effectively mini-marts built in front of a prescription counter, chains dispensed more than 60% of all prescriptions filled—more than four million a day, according to The National Retail Census 2000.
Fast food restaurants are also thriving, with their number of outlets growing by 14.2% over the last decade. The last 30 years saw fast food outlets more than double—soaring from just 50,000 outlets in 1970 to almost 137,000 today. Beauty salons are also increasing at a rapid pace, with their outlet numbers expanding by 10.8% over the past ten years, helped substantially by the burgeoning subgroup of nail specialty shops, which are included in this category. Other high-growth categories include hotels and motels, increasing by 9.4% and used car dealerships, growing by 8.5%. Conversely, several categories show sharp declines in their outlet counts. Home centers fell by 20.8%, while camera shops dropped 18.8%.
Nike MORF Unveiled
Nike is launching Nike MORF (Multiple Option Replaceable Footwear). The Air Zoom GP III, the signature shoe of Sonics’ star Gary Payton, will allow players to remove the outer shell as it wears down and replace it with a new one, while keeping the comfortable inner “chasis” intact. “Nike MORF is a replaceable concept that allows consumers to change the way they look without changing the way they feel,” said Dan Jones, Nike’s Basketball Business Director.
Burton Snowboards Action Figure Promo
Burton Snowboards produced limited edition Covert Action figures to commemorate its Seven Series snowboard line, Seven 57 snowboard model and Analog clothing series. The sale of each product is accompanied by one of these action figures.
Burton Snowboards Creative worked with Crew Design New York City, on the Promotion.
ETONIC VIRTUAL INVENTORY TOWER. This display facilitates sales of high-end golf shoes with virtually no assistance required by in-store sales help. The tower allows smaller and mid-range golf pro shops to offer consumers a wide array of product without having to invest in inventory. Customers can select quality golf shoes, size them and order a custom pair without the inconvenience of waiting for sales help. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, New York 11747. POPAI AWARD ENTRY.
MLB Collectible Merchandising
This is Major League Baseball's first specific merchandiser for collectibles. The permanent display can merchandise product whether sitting, standing or hanging. The memorabilia is showcased in a single area within the store using this handsome display. The unit is versatile so that it can be used by large sporting goods stores as well as small collectible shops. The full slat wall display has virtually no front or back so that it may be configured to display merchandise anywhere in the store. It is shipped fully assembled without product, allowing retailers to select from around the store to customize the display. Graphic Panels can be changed for future MLB promotions and the display features a locking case for more expensive merchandise. The MLB Collectible Merchandiser was created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086.
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