Reebok Opens Rbk Concept Store In Philadelphia
Staying true to the roots of the Sounds & Rhythm of Sport brand campaign, Reebok continues to fuse music, sports and entertainment in its first-of-a-kind concept store, titled Rbk, located in downtown Philadelphia.
Rbk, also the name of Reebok’s street-inspired, cutting-edge footwear and apparel collections, will feature culturally-relevant product that truly represents a mix of urban fashion, athletic artistry and hip-hop attitude.
This retail environment includes a lounge area and VIP room with DJs spinning hot beats every Friday and Saturday creating an atmosphere where music, sports and fashion merge to give the consumer the ultimate entertainment experience.
“For the first time ever, a store has been created to offer a culturally-connected experience,” said Larry Gore, Reebok’s Sr. V.P. of Global Retail. “Our premier Rbk store will be an exciting destination for consumers to relax, listen to music and hang out while doing some shopping at one of the coolest spots in town.”
Realizing that much of today’s fashion is inspired by entertainment and music icons as well as professional athletes’ original style, Reebok’s new Rbk store brings an innovative style to Philly's prominent South Street area.
Philadelphia 76ers star Allen Iverson will have his signature I3 collection significantly featured in the first “Rbk" stand-alone retail store.
Amstel Light To Sponsor Iceland Open
Amstel Light is sponsoring Time4 Media’s annual Iceland Open, the amateur golf tournament scheduled to take place in Reykjavik, Iceland in June.
The Amstel Light Iceland Open takes advantage of round-the-clock daylight in Iceland due to the Summer Solstice. The tournament features tee times at midnight and includes a 36-hole tournament played on two of Iceland’s finest golf courses.
Dennis Peters, Brand Manager for Amstel Light, said, “The incredible combination of world class golf and the trendy destination of Iceland, not only continues Amstel Light’s longstanding relevance with golf, but it will be seen and remembered by millions of Amstel Light consumers for years to come.”
Amstel Light will offer trips to the Iceland Open through numerous promotions supported with an array of p.o.s. materials.
Bud Soccer Motion Display Targets Latinos
Anheuser Busch’s primary marketing objective for this Budweiser Soccer Motion Display is to heighten brand awareness in the Latino community. Another objective is to provide retailers with an eye-catching display that will spur them to provide off-shelf positioning for a four to six week period.
What is particularly innovative about this display is the smooth motion of a soccer player bouncing a ball off his knee. The motion uses a linkage created from the same material as the display itself, eliminating the additional expense of a wire. This achieved significant cost savings. A DC motor with two D cell alkaline batteries provides the motion.
This display was created for Anheuser-Busch by Rapid Displays, a Chicago, IL-headquartered p.o.p. display firm.
adidas Banner Stand Attracts Soccer Fans
adidas is using this banner stand to support its soccer products at the point-of-purchase.
The two-sided, sturdy metal banner stand holds 2’ x 7’ posters. The posters are four-color litho printed on 24 pt. card stock.
The unit requires a minimum of floor space, yet provides strong brand identification with multiple adidas logos. Full color photography of soccer player attracts the attention of soccer enthusiasts.
This banner stand was created for adidas by The AdArt Company, a Los Angeles, CA-headquartered point-of-purchase display firm.
Banking Meets Basketball at New Orleans Arena
Hibernia National Bank, New Orleans, saw the opportunity to reinforce its leadership role in the community through sponsorship of the city’s new NBA team, The Hornets. The partnership included the branding of a quadrant of the Hornets’ New Orleans Arena.
A three-story cityscape features a basketball player, midair, in front of the bank’s well recognized downtown headquarters. The second level boasts a model of the Hibernia tower atop a display of historic photos of New Orleans-area high school basketball players. The third level includes an interactive display where kids can get a photo of themselves dunking a basketball.
Keating Magee, New Orleans, developed the program for Hibernia.
Adidas Golf Apparel Fixture Program. This program is an initiative by Adidas to refresh and reposition the product line in golf and sport with a program that can be customized store-by-store. A variety of components can be mixed and matched to produce high end fixtures that fit the various retail environment sizes, best selling products, traffic patterns and seasonal selling cycles. The displays regardless of the store size or number of fixtures used. Created by The Niven Marketing Group, 745 Birginal Dr., Bensenville, IL 60106.
BUDBOWL 2003 DISPLAY. This display conveys the eye-catching look of reporter Melissa Stark holding a six-pack of Budweiser while standing inside a football stadium. Assembly takes only two minutes because lug-ons are attached. The display can also be used as a counter unit, case stacker or pole display. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632-4439.
SoccerPal InfoWing
This two-pocket InfoWing is used in sporting goods retail accounts to help sell SoccerPal soccer training products. The InfoWing is available in several configurations and pocket combinations. They can be attached to shelves, peg hooks, slatwall, gondolas and pallet racks using adhesive, magnets or special adaptors. The plastic pockets hold sales messages, product and/or warranty information and features/benefits. The InfoWing is ideal for attracting retail shoppers to a product areas as well as communicating the uses and facts about the products. The pockets slide onto the display, for an adaptable, yet long lasting products information center. The SoccerPal InfoWing was created by SalesEdge Displays™, Division of Vidpro International, Inc., 1624 West Crosby Road, Ste 124, Carrollton, TX 75006.
Head Penn Floor Display
This display was designed to merchandise a very large inventory of America's best selling tennis balls. The displays are being used in retail sporting goods stores and at tennis tournaments across the country. The unit is constructed of Eastern White Pine and is partially pre-assembled for fast installation at retail. The Head Penn Floor Display was created by Coastal Woodworks & Display, Inc., P.O. Box 137, Nobleboro, ME 04555.
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