Sterling Promotions
Office Depot Runs NASCAR Promo.
Office Depot has launched a promotion offering customers the chance to become the “Official Small Business of NASCAR.” The winning business will have its company name featured on the No. 99 Office Depot Ford Taurus that will be driven by Carl Edward on May 7 at Darlington Raceway.
As the “Official Small Business of NASCAR,” the winner will be granted the rights to use a special logo that features the “Official Small Business of NASCAR courtesy of Office Depot” mark. The winner will also receive a $1,000 Office Depot Shopping Spree and a VIP race package, including the chance to meet Edwards, and race memorabilia.
Office Depot is supporting the promotion across multiple channels including special in-store signage and life-size Carl Edwards figures.
Hacker-Pschorr Runs 'Head for Pschorr'
Hacker-Pschorr will kick off “Head For Pschorr,” an on- and off-premise promotion this spring.
Branded kayaks will be available to create awareness and encourage trial of Hacker-Pschorr Weiss beer. The kayak display enhancers reflect Hacker-Pschoor’s adventurous spirit, and speak directly to the target consumer who thirsts for true experiences.
“The ‘Head For Pschoor’ promotion really leverages the brand's spirit and consumers’ desire to have real, authentic experiences,” said Mary Anschutz, Hacker-Pschoor Brand Manager for Star Brand Imports. “The Hacker-Pschoor kayaks will grab consumers’ attention while increasing recognition and trial of Hacker-Pschoor.”
Additional promotional items include a national sweepstakes entry form to win a kayak. Case card snipes will also call attention to the promotion.
Duraflame Promotion Targets NASCAR Fans
Duraflame is introducing thousands of NASCAR fans to its new line of charcoal grilling and ignition products through the Duraflame ‘Fire it Up’ promotion.
The campaign focuses product messages and sampling activities near NASCAR tracks, where fans gather to grill during race weekends. The Duraflame “BBQ Pit Stop,” a custom-wrapped 40-foot trailer, travels to NASCAR markets. At select NASCAR races, a squad of “grill reps” visit camp sites near the track, educating hungry fans about Duraflame’s new Fresh Light orange scented charcoal lighter fluid, and inviting them to sample the product. In addition, the winner of a retail promotion will be invited to the 2005 Daytona season opener and a personal meeting with race car driver Rusty Wallace.
“Our NASCAR promotion programs have provided a great platform for reaching consumers we traditionally did not market to,” said Chris Caron, V.P., Marketing, Duraflame.
This promotion was produced for Duraflame by Next Marketing, an Atlanta-based event and mobile marketing firm.
Visual Marketing Inc., Chicago, IL, will be showing this Scott USA Motorsports merchanadiser featuring offroad motorsports goggles. The display is a spinning unit that pops in retail locations. It offers sturdy metal fabrication to support a design that can be adapted to accommodate various retail formats based on size and account needs while giving consumers 360 degree accessibility. To learn more about this display, contact Rich Gausselin at Global Shop, Booth 463 SFS; or call 800-662-8640 Ext 101.
LED Display Panel Provides New Look For Finish Line
Finish Line is using Barco’s outdoor LED video screen to promote its line of shoes and sports attire. The 9- x 3-foot LED display is designed to attract attention and increase store traffic.
“When Finish Line wanted to create its new store in Brooklyn, NY, it was faced with the challenge of how to stand out on a retail-busy street,” said Danny Barnycz, President of the Barnycz Group, Manager of the Finish Line project.
The Barco DLITE 7-millimeter LED display was chosen. Twelve Barco outdoor LED tiles were created to custom-fit directly above the entrance doors of the Brooklyn Finish Line store. Each 7mm tile measures 17.6 square inches, creating more than 25 square feet of total surface display area. The LED video board allows Finish Line to display colorful advertising images even in the most extreme outdoor conditions.
Bacou-Dalloz Harley Davidson Helmet Display
The challenge for this display was to create a unit that would attractively display 3 welding helmets while taking up as little footprint as possible. The decision was to display the helmets vertically in order to minimize the footprint. Each display also included clips and brackets so that the unit could be mounted on slat wall or pegboard, if counter space was unavailable. Each helmet rests on on brackets mounted in such a way that the consumer can take the helmets off the display to touch, feel and try on the product. The brand is displayed on a large, prominent H-D. Welding logo on the header. The sides of the display is a bright, vibrant color to grab attention of the shopper from any point in the store. The display units require little or no assembly. The Bacou-Dalloz Harley Davidson Helmet Display was created by Menasha Display Group, 601 E. Erie Ave., Philadelphlia, PA 19134.
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