Sterling Promotions
Budweiser In-Store Displays Promote SI Swimsuit Issue
Anheuser-Busch’s Budweiser brand is the exclusive promotional partner of Sports Illustrated’s annual Swimsuit Issue. Budweiser is also partnering with SI supermodel Molly Sims for exclusive point-of-sale and promotional materials.
Sims will appear on Budweiser’s co-branded point-of-sale materials, including a stand-up display, table tents, banners and a limited edition poster. Additionally, adult consumers may save $1 on the SI Swimsuit Issue when they purchase a 12-pack of Budweiser.
“SI is excited to combine the power of the world’s most widely-read magazine issue with the world’s most recognized beer brand,” said Jeff Price, Chief Marketing Officer, Sports Illustrated. “This relationship leverages the most important elements of the Swimsuit franchise: advertising in the magazine, retail, event marketing and consumer promotions.”
Tecate Revs It Up For Toyota Grand Prix
Cerveza Tecate is the official beer sponsor of the 32nd Annual Toyota Grand Prix of Long Beach, CA.
“It is important for Tecate to have a presence at the Toyota Grand Prix of Long Beach not only because an increasing number of Hispanics are attending, but also because we have seen a growing appreciation for Tecate among non-Hispanic consumers, as well,” said Jorge Cornejo, Heineken USA. “Tecate is thrilled to participate in this event, which supports our efforts to connect with consumers through various unique promotions.”
Tecate’s sponsorship of the Toyota Grand Prix of Long Beach will be supported by p.o.p. displays that encourage consumers to 'Rev It Up!'
New Disney Battery Packs Displayed On Counters
Powerful Greetings, Troy, MI, is launching a new Disney-themed battery and self-adhesive gift tag accessory. P.O.P. displays featuring the Disney characters are supporting the launch.
Powerful Greetings’ batteries feature an easy-peel back allowing the product to adhere itself securely to any present. The top of the Powerful greetings card serves as a “to/from” gift tag, giving each package an attractive, personalized feel.
“We’re excited to work with Powerful Greetings on this new line that complements the perfect Disney gift,” said Rona Goldman, Sr. Manager, Hardlines, Disney Consumer Products. Pam Turkin, President, Powerful Greetings, said, “The new Disney-themed line will encourage consumers to consider the batteries as part of any gift and will help us expand our customer base.”
Office Depot Runs NASCAR Tie-In Promotion
Office Depot, the Official Office Products Partner of NASCAR, is offering small business owners a rare opportunity to capitalize on both the huge popularity of driver Carl Edwards and the marketing power of NASCAR by naming the “Official Small Business of NASCAR.”
One small business will win the rights to have its company name and logo emblazoned on the No. 99 Office Depot Ford Fusion driven by NASCAR driver Carl Edwards for the final 25 races of the 2006 NASCAR NEXTEL Cup Series season.
“Typically, companies pay millions of dollars for the right to be on a winning race car,” said Tony Ueber, Senior Vice President of Marketing for Office Depot. “We’ve made it as simple as entering the Office Depot sweepstakes.”
Point-of-purchase materials in Office Depot stores will announce the promotion. Display materials include special window banners, floor towers, and a Carl Edwards standee.
Mystique Mid From AND1 Displayed At Finish Line
The new Mystique Mid from basketball footwear company, AND1, is now available exclusively at Finish Line stores.
The shoe will be backed by a significant marketing push including a major television, print and online campaign as well as a gift with purchase, a limited edition of the new Asia-Pacific Mix Tape with the purchase of any Mystique. A Mystique shoe tower will also be prominently displayed in every Finish Line where the shoe will be sold.
“We are pleased to be working with AND1 on an exclusive shoe supported by a national ad campaign,” said Kevin Flynn, Finish Line’s SVP of Marketing. “Exclusivity, along with the added value of a gift with purchase, continues to help Finish Line differentiate itself in the mall as well as bring additional shoppers into our stores.”
Checkers & NASCAR Unveil Co-Branded Burgers At Grocery Stores
Checkers Drive-In Restaurants has joined Birchwood Foods and NASCAR to unveil its new officially licensed NASCAR Frozen Burgers to grocery stores.
“As NASCAR continues to expand its licensing efforts in the food marketplace, Checkers/Rally’s is reinforcing its position as the Official Burger and Drive-Thru Restaurant of NASCAR and carrying the position and the brand over to grocery store outlets,” said Mark Dyer, V.P. of Licensing and Consumer Products at NASCAR.
Checkers/Rally’s NASCAR Frozen Burgers will hit grocery store freezer cases in early spring, first launching in select North and South Carolina-based retailers. Additional locations are planned to follow in early summer 2006.
Softspikes & Golf Digest Run Joint Promotion
Softspikes®, a leading golf cleat brand, and Golf Digest, have announced a joint promotion whereby consumers purchasing a pack of Pulsar™ cleats, will receive a 12-month subscription to Golf Digest magazine.
As part of the promotion, Softspikes will place point-of-purchase displays at thousands of stores that carry Softspikes-brand cleats. Golfers purchasing Pulsar cleats at these outlets during 2006 will receive a special code inside the pack of cleats to redeem their 12-month subscription.
“With 99% of golf’s 26 million players now wearing plastic cleats, a fresh set of cleats is essential to every golfer’s game,” said Rick Oleksyk, President, Softspikes. “We can’t think of a better way to encourage golfers to change their cleats than to include a one-year subscription to one of the best golf magazines in the world.”
Mystique Mid From AND1 Displayed At Finish Line
The new Mystique Mid from basketball footwear company, AND1, is now available exclusively at Finish Line stores.
The shoe will be backed by a significant marketing push including a major television, print and online campaign as well as a gift with purchase, a limited edition of the new Asia-Pacific Mix Tape with the purchase of any Mystique. A Mystique shoe tower will also be prominently displayed in every Finish Line where the shoe will be sold.
“We are pleased to be working with AND1 on an exclusive shoe supported by a national ad campaign,” said Kevin Flynn, Finish Line’s SVP of Marketing. “Exclusivity, along with the added value of a gift with purchase, continues to help Finish Line differentiate itself in the mall as well as bring additional shoppers into our stores.”
Finish Line Unveils Paiva Store For Women
The Finish Line has unveiled Paiva, a premium athletic specialty store that speaks to active, trend conscious women through its products, brands, store environment and level of customer service. The Company selected the name “Paiva,” meaning ‘of the light,’ because light is a source of energy and strength.
The Paiva chain will be primarily mall-based and target 25-40-year-old active women who exercise frequently. Product offerings will feature the best assortment from the top athletic brands in addition to housing a collection of private label fashion basics.
The Paiva store design exudes energy through its materials, design, layout and product assortment. The environment is clean and light, with an inviting, comfortable feel.
The Generation Gap May Be Shrinking
Boomers seek to surround themselves with things similar to younger generations and marketers need to take notice, according to Euro RSCG Worldwide’s latest Prosumer Pulse. “While the Boomers’ wish lists are similar to the younger set, their access to these things is very different,” said Mark Blankenship, COO at Euro RSCG Chicago. “Boomers with loads of disposable income and a quest for youthful endeavors gobble up items at a growing rate.”
Boomers surveyed placed an above average value on the following: Starting a New Career -Of those Boomers surveyed, 62% saw a total career change as a viable option; Sports/Fitness-More than 75% of Boomers see sports and fitness as key to staying young; Cell Phones/Internet-Two-thirds of Boomers use cell phones and Internet to facilitate their active lives; and Pets-Two-thirds of Boomers surveyed say their pets keep them young.
Inflatable Motorola Headphones Stand Out At Promotional Events
Motorola launched a hospitality suite in conjunction with the NFL season, in the form of an inflatable 16-foot Motorola headphone product replica of the very same headphones utilized by players and coaches on the sidelines.
The inflatable Motorola headset made the brand stand out and attracted the attention of the hospitality suite attendants.+sed company specializing in the production of entertaining and interactive inflatable advertising.
For more information, contact Inflatable 2000, 207 N. Aspan, Azusa, CA 91702; (Tel.) 626-969-7780; (Web) inflatable2000.com.
BooKoo Beverages Xtreme Sweepstakes Targets Young Males
BooKoo Beverages, Dallas, TX, recently promoted the launch of its 16-oz. energy drink with the BooKoo Xtreme Sweepstakes, giving consumers a chance to win a trip for two to the 2006 Summer X Games.
The package includes a roundtrip airfare, a 3-night stay at a 4-star hotel, and various X Games tickets. BookKoo is also giving away 140 pit bikes to second-place winners in the drawing. Consumers can enter the contest by signing up at www.bookooenergy.com/win.
“This promotion will be a definite traffic-driver at retail,” said Daniel Dower, President of BooKoo Beverages. “Retailers will be featuring some eye-catching POS materials to support the promotion and we’ve made the whole process easy for any retailer to get involved.”
The promotion ties in with the company’s sponsorship of the BooKoo Arenacross Series.
GroundFX Interactive Ad Medium Rolls Out
The GroundFX system from GestureTek, a visual display that enables consumers to interact with advertising, is being rolled out across the U.S. It is being distributed nationwide by Monster Media, which licenses the new system through an expansive media network.
The advertising system draws consumers into each ad by using interactive video technology projected onto an eight foot (or larger) floor display, where consumers use a range of body motions to interact with dynamic animation. GroundFX also integrates sound to further immerse consumers into the environment. GroundFX advertisers have the unique ability to monitor customer reaction to their ads utilizing a proprietary built-in monitoring feature.
GroundFX system will be introduced into sports stadiums, entertainment venues, and convention centers. For more information contact GestureTek, (Tel) 800-315-1189, (Web) www.gesturetek.com; or Monster Media, (Tel) 407-323-1686, www.monstermedia.net.
Bud Racing Tach Dangler. This display was designed to reinforce brand awareness and to keep Bud in the mind of nascar fans at the kick off of the racing season. The display is 80# litho mounted to E flute corrugate, diecut, and provided with hanging hardware. It is 30"l x 5"w x l8"h. It has been distributed to liquor stores and supermarkets and is expected to be there for 4 - 6 weeks. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Pinnacle Golf Ball Versatile Floorstand
This attractive floor display uses a combination of different materials including Melamine laminated particle board atop a steel base. The shelves are injection molded and the header sign is Sintra with an Acrylic sign Holder. The unit is strong and durable and holds 20 dozen packages. The shelves can hold 3 different size sleeves to accommodate different packages including 6 paks, 4 paks, 3 paks , etc. providing a flexible display with versatile capabilities. The Pinnacle Golf Ball Floorstand was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, New York 10466.
Gatorade End Aisle Display
This seven foot high display was printed in full color on litho l coated sheets, mounted to corrugate and then die cut into a triangular shape. The display was one part of a whole print pos promotion which included cling vinyl, tent cards, toppers and wobt. The displays were strategically located next to Gatorade products which allowed the consumer to pick up the product and become aware of the current promotion. Since hockey is back this year, the promotion to win a trip to meet phenom rookie Sidney Crosby was a big coup and the display provided vivid graphics along with entry forms to attract consumer attention to the promotion. The program was successful achieving increased sales as well as awareness of Gatorade. The Gatorade End Aisle Display was created by Proprint Services Inc., 562l Finch Avenue East,Toronto, Ontario, Canada MlB 2T9.
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