Sterling Promotions
Life-size Standee Promotes Socko’s Hogan Energy
Pop culture icon Hulk Hogan has partnered with Bliss Beverage to launch “Hogan Powered By Socko” energy drink. Hogan Energy cans as well as point-of-sale standees feature the life-size image of Hulk Hogan.
Hogan Energy powered by Socko is fortified with Taurine, vitamins B12, B6 and Horny Goat Weed for enhanced endurance while increasing mental awareness without unwanted carbohydrates. Entertainment and marketing company Bischoff-Hervey Entertainment, responsible for branding Socko on a global level through non-traditional based marketing initiatives, approached Hogan to market the energy drink.
Reese’s Display Features NASCAR’s Kevin Harvick
This brightly colored display was developed to promote Reese’s Peanut Butter Cups and a chance to win a day with NASCAR driver Kevin Harvick’s pit crew and the Reese’s Racing team.
The display addresses Hershey Co.’s need to make use of existing case packs while promoting the message of a contest. Four-color litho mounted graphics tie in the colors and logo’s of the Reese’s Racing brand to promote the brand recognition.
The unit is a one-piece design that has a built-in easel that allows for a one-step set up. This design was made to fit within a 10' x 10' footprint.
Creating bright colored graphics and a photo of Kevin Harvick targeted not only fans of Kevin Harvick and the Reese’s brand, it enticed racing fans in general.
This Reese’s Peanut Butter Cups Racing Display was produced by Menasha Display, Inc., (www.menashadisplay.com.).
Lucky Strike Lanes Opens As America’s First Bowling Lounge
Lucky Strike Lanes has opened in West Nyack, NY. This hip hangout is not your typical bowling alley. Lucky Strike Lanes offers quality food, dramatic ambience, a bar, upscale game room, private lounge and a sophisticated A/V system programmed with art, videos, media and sports.
With a capacity for nearly 700 patrons, Lucky Strike's newest location features: 12 state-of-the-art lanes; custom lounge seating replacing the traditional molded plastic chairs; a 100-foot by 10-foot video wall featuring cutting-edge images of artwork from today's hottest emerging artists of all genres, as well as music videos, a menu featuring over 100 gourmet selections; 6 custom pool tables and the country’s first “Killer Spin” lounge featuring state-of-the-art ping-pong tables.
New Butterfly Life Fitness Centers More Than A Workout
Butterfly Life is a first-of-its kind 30-minute fitness franchise designed specifically for women to achieve a healthier overall body and mind. With an emphasis on the motivation and psychology behind what it takes to maintain total health, Butterfly Life provides its members with a support network and the tools necessary to help women meet their fitness and/or weight loss goals.
Mark Golob, CEO, said “Butterfly Life is the only fitness center with a truly holistic approach to weight loss that inspires women to achieve personal success and inner health and beauty in a completely safe, non-intimidating and non-competitive environment.”
T-Mobile Runs Fave 5 Promotion
T-Mobile recently promoted its new Fave 5 service plans via “street-level” cross-promotions offering consumers an opportunity to win prizes from T-Mobile’s co-marketing partners, Sony, Samsung, and the National Basketball Association. Basketball-focused events are being staged at numerous malls and NBA arenas throughout the country.
Livewire, York, PA, was chosen to create a custom solution consisting of a wireless network of four IBM kiosks, housed within large basketball-like enclosures. Consumers enter data via and choose icons representing their Fave 5 via the kiosks. Web service technology drives digital signage mounted above shoot-to-win basketball games to announce the game winners. The digital signage is enclosed within a giant Samsung cell phone.
At the completion of the game, an NBA-like ticket is printed for each player showing their Fave 5 icons with additional information and offerings from T-Mobile.
Sprint Nextel Unveils 2007 NEXTEL Experience
Sprint Nextel has created a revamped NASCAR NEXTEL Cup Series-themed mobile-marketing display. The 10,000-sq. ft., NEXTEL Experience, focused on Sprint Nextel products and NASCAR NEXTEL Cup Series displays will be open at every NASCAR NEXTEL Cup Series race this season. The exhibit, was created by JHE Production Group, Harrisburg, NC.
“Through our sponsorship of the NASCAR NEXTEL Cup Series, we strive to bring the fans closer to the sport, and the NEXTEL Experience is one of our most visible ways of achieving that goal,” said Dean Kessel, Director, NEXTEL Cup Series Marketing for Sprint Nextel.
Clif Bar Launches SOS Winter Roadtrip
Clif Bar & Co. recently conducted the Clif Bar Save Our Snow, (SOS) Winter Roadtrip.
Traveling in an RV powered by vegetable oil, the Tour visited ski resorts and schools in the Western U.S., Rockies and Canada to promote awareness of global warming.
World champion Freeskier Alison Gannett has joined the eco-conscious energy bar maker to inspire skiers and boarders to join the fight against global warming.
“Clif Bar is stoked to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet,” said Ricardo Balazs, Sports Marketing Manager for Clif Bar & Co.
“We hope the Clif Bar Save Our Snow Winter Roadtrip will inspire thousands of skiers and riders to take small acts that collectively will help save our snow,” Balazs said.
Coors Conducts Soccer Themed Promotion To Reach Hispanics
Coors recently sponsored an exhibtion match between two top soccer teams to help reach Southern California’s soccer-crazed Hispanic community.
To leverage the popularity of Ronaldinho, Barcelonas star player, Coors chose the patented MATRIX photographic reproduction process from 3 Strikes Activation, Rahway, NJ, to create collectible POS materials.
By designing the art carefully, distributors were able to choose from three different large format signs without large minimums and without additional setup charges.
The same art was also offered for smaller format “functional” signage such as fan flags, bench towels and sport towels. All of these materials served as “Non-traditional Media,” communicating the same impactful message. The program was turned around within 15 days from receipt of artwork.
For more information, contact 3 Strikes, 1905 Elizabeth Ave., Rahway, NJ 07065; (Tel.) 732-382-3820. (Web Site) www.3strikes.com.
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