Reebok Display Places Footwear In Music Stores
In an industry first, Reebok is truly fusing music and sports by partnering with music stores nationwide, including music store giant Wherehouse, to give consumers a preview of the Company’s freshest footwear weeks before the collections are available at athletic specialty, sporting goods and urban retailers.
Placed in a protective three-by-five-foot display case located near the store’s top selling music, the Rbk product is designed to whet the palates of consumers in search of the latest in music and fashion.
According to Micky Pant, Reebok’s Chief Marketing Officer, the display helps capture the excitement of Reebok’s new Rbk collection and its ongoing marketing campaign, the “Sounds and Rhythm of Sport,” which fuses music, sports, entertainment and technology in a way that appeals to today’s urban youth. “Our consumers spend a great deal of time in music stores, so it’s the perfect place to showcase our products,” said Pant.
Currently, 1,100 Rbk displays are in place at music stores across the country, with 400 placed at Wherehouse locations.
Products are displayed in the acrylic display case, with a supplemental product card featuring the name of the shoe, its product features, a launch date and retail locations where it can be purchased.
Philips & Nike To Launch Portable Audio Products
Philips Electronics and Nike have announced an alliance to develop technology solutions to enhance the athletic experience. The initial co-branded product offerings are portable audio products designed for sport. Over time, the line will include apparel and equipment that combine communications, connectivity and information to motivate athletic activity.
Gatorade Xtremo Caters To U.S. Hispanics
Gatorade has launched Gatorade Xtremo, created for Latino consumers with an exotic blend of fruit flavors and a bilingual label. Gatorade Xtremo is available in three exotic fruit flavors-Mango, Tropical and Citrico.
Mary Dillon, V.P., Global Product Offerings, at Gatorade, said, “The growth of the Latino population, now estimated at 35 million people, gave us the opportunity to create Gatorade Xtremo.”
New adidas ClimaCool Invigorates Sweaty Feet
Adidas has introduced ClimaCool, which increases performance by reducing heat and moisture up to 20%. Featuring a 360-degree ventilation system that maximizes airflow, ClimaCool running, tennis and basketball shoes are available at retailers worldwide.
Promotions for ClimaCool feature tennis star Anna Kournikova, Olympic Gold Medalist Ian Thorpe and soccer star David Beckham.
MindComet Corp., an Orlando, FL-based interactive marketing firm,recently created a custom interactive kiosk for Bombardier Recreational Products, manufacturers of Sea-Doo personal watercraft. The kiosk, dubbed the Sea-Doo Guru, allows Bombardier to promote boating safety and key technologies found on Sea-Doo. The kiosk was custom built around the hull of a Sea-Doo and placed on its transform to increase its visual prowess. The Sea-Doo Guru allows users to easily maneuver through five Personal Watercraft-focused interactive modules via touch screen hotspots. The modules are designed to promote boating safety and key technologies found on Sea-Doo.
Reebok Fitness Water Merchandising Center
The CC Beverage Corp. used this Reebok Fitness Water Merchandising Center to introduce this new product. The display has four 24" diameter transparent round shelves, all transparent supports and a crisp silver header. The transparent display allowed the product, with its distinctive bottle and instantly recognizable brand, to speak for itself. The display helped CC Beverage place large volumes of its new fitness water into thousands of retail stores. The Reebok Fitness Water Merchandising Center was created by NYSCO Products LLC, 2350 Lafayette Avenue, Bronx, NY 10473.
Titleist ProV1 6 Dozen Gravity Feed Display. The purpose of this display was to trigger impulse purchases of a new product. 90% of golf balls are sold in the dozen box configuration. Consumers are more likely to try a new product in a 3-ball sample pack. This display achieved full placement at retail and positive increases in sales. Created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Spalding Sports Worldwide Top-Flite XL3000 - 6 Dozen Counter Unit
This display was designed to create awareness of the product improvements, while giving the retailer a profitable/refillable unit. The original quantity ordered on the display was shipped to market prior to the official start of the golf season, a good sign that with product improvements in a good merchandising vehicle, volume would increase and gain in market share achieved. The display’s unique features created a lot of interest. This display, which won a Gold OMA in the Sports Equipment Category, was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Bass Beer Interactive Pole Display
Bass Beer introduced an interactive pole display to retail liquor and grocery outlets across the U.S. This bottle-shaped display features an informational panel which informs the consumer about the Outdoor Adventure Program, a die-cut brochure holder and a dissolve unit, which switches between the Bass bottle label and an action shot of a mountain bicyclist. The eye-catching display educates the consumer about the program and increases brand awareness; and works with product case stackings to maximize retail space. The Bass Beer Interactive Pole Display was created by Colangelo Synergy Marketing and Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-4476.
Anhueser-Busch Doc Otis Lemon Cooler. This ready-to-drink cold merchandiser advertises the Doc Otis product attributes. The "themed" display was not only fun, but different, and led to ease of placement and trial for the new malt based beverage. Brand awareness and trial were the primary goals for the display. Created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
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