adidas Launches 3-Stripes Apparel Campaign
In-store efforts serve as an integral component of adidas’ new 3-Stripes Apparel campaign, providing consumers the complete brand story within the shopping environment. Concept shops and POP packages have been customized to each of adida’s top retail accounts according to product buy and color.
Ken Barker, Director of adidas Apparel Marketing, says, “Our retail partners have been enthusiastic about our marketing efforts surrounding the concept. We will have unprecedented in-store placement in top sporting goods and department store accounts.”
The Finish Line program featured custom fixturing and graphics in more than 450 doors across the country.
The North Face Opens Prototype Store
The North Face®, a supplier of authentic exploration apparel, footwear and equipment, has opened a new store prototype in New York City, to personify The North Face® brand and celebrate its heritage of exploration. The two level store features 8,000 sq. ft. of selling space.
The store will feature multicultural design pieces from expeditions The North Face® has sponsored to remote areas of Nepal, Thailand, and Alaska. These pieces are intertwined with modern elements that represent the technical aspects of the product line.
“This store will give The North Face® the opportunity to demonstrate our heritage of innovation and offer our extensive range of technically advanced product to a large consumer base of outdoor enthusiasts,” said Mike Egeck, President of The North Face®. “Showcasing our entire product offering will inspire shoppers to join our philosophy to Never Stop Exploring™.”
The North Face® designed this new store concept in partnership with JGA, a Southfield, MI, based design firm.
Famous Grouse Conducts “Shoot For Birdie” Promo
The Famous Grouse “Shoot for Birdie” sweepstakes offers consumers the opportunity to win one of two Grand Prize trips to St. Andrews, Scotland for four nights and five days. Trips will include a round of golf with a renowned European PGA golf champion and CBS golf analyst, as well as a visit to The Famous Grouse Experience.
Point-of-purchase materials supporting the promotion include a unique “Shoot for Birdie” display, case/counter cards and shelf talkers. Entry forms for the sweepstakes are inserted in a special Golf Ball On-Pack available on 750 ml bottles of The Famous Grouse Finest Scotch Whisky.
In an effort to increase sales in bars, restaurants and country clubs, bartenders are being offered an opportunity to display branded replica vintage St. Andrew's posters and promotional banners.
Branded messages will also reach golfers at top golf courses around the country. Famous Grouse ads will be displayed on-screen in golf carts.
TSE Sports and Entertainment, New York City, will handle fulfillment for the program.
Woodfood Reserve Conducts Kentucky Derby Promo
Brown-Forman’s Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” recently conducted an On- and Off-premise promotion highlighting the distinctive qualities that set this honored bourbon apart from the rest of the pack.
Vibrant three-sided table tents featured a recipe for the perfect cocktail to enjoy during the world’s most legendary horse race -- the Woodford Reserve Ultimate Mint Julep.
In addition, eye-catching case cards detailed the ingredients for the perfect Kentucky Derby event; horses, a television and a bottle of Brown Forman’s Woodford Reserve Bourbon.
Black Diamond Displays Headlamps
Black Diamond Equipment, a leading manufacturer of climbing and backcountry ski gear, is using this display to merchandise its line of headlamps.
The challenge was to create a universal bracket for Black Diamond's line of Performance LightWear. The individual brackets also had to fit on a stand in a tree configuration that accommodates up to four headlamp brackets.
A large cutout on the back of the brackets provides an anchor point for the battery packs of each headlamp. The front of each bracket has a small lip to support interchangeable graphic product information cards. A Black Diamond logo is displayed on each bracket to reinforce branding.
The tree stand has a black melamine base with a zinc-plated cold-rolled steel rod to support the brackets. The height of each headlamp bracket is adjustable and can be secured in any position.
Concept Designs Inc., Mountain View, CA, created the display system for Black Diamond.
Chiquita Conducts U.S. Soccer Sweepstakes
Chiquita has announced plans for its 2003 summer in-store promotion, the Chiquita U.S. Soccer Sweepstakes. Chiquita will turn one Grand Prize-winning family into VIPs as they travel to the Caribbean to cheer on the U.S. National Soccer Team and meet one of the U. S. National Soccer Team’s top stars: Landon Donovan or Shannon MacMillan.
“Soccer is an ideal platform for a Chiquita promotion because it’s an activity that encourages fitness and brings the family together,” said David Lund, Director of Marketing, Chiquita. “Chiquita is now the official banana and fresh produce of the U.S. National Soccer teams, and our summer program is an extension of this sponsorship.”
To enter the sweepstakes, consumers will be invited to take an entry form from point-of-sale, featuring photos of Donovan and MacMillan.
Reebok And Limited Too Announce Marketing Partnership
Reebok and Limited Too have announced a multifaceted partnership that includes Reebok footwear in Limited Too’s stores, website, and “catazine,” the retailer's product and promotions guide which is mailed to more than 4 million girls several times per year.
Limited Too’s stores will feature specially designed Reebok footwear not available at other stores. Reebok product will be promoted on Limited Too’s in-store display units.
The partnership is designed to further connect the Reebok brand to trend-setting girls between the ages of seven and fourteen. Jan Sharkansky, V.P., Reebok Women’s, said, “This partnership represents a win-win for the style-conscious girl.”
“We are excited to team with Reebok in developing new athletic footwear fashions for tween girls,” said Scott Bracale, Exec. V.P., Marketing, Limited Too.
Canadian Mist Promo. Ties In To Hockey
Canadian Mist is running a “Canadian Mist On Ice” promotion.
Featuring a hockey sport theme, promotional items include a Canadian Mist Inflatable Zamboni as well as a double-sided hockey case card featuring a hockey goalie. An extra incentive includes a one-of-a kind hockey jersey available at participating locations.
In addition, the Canadian Mist Hockey Sweepstakes offers a chance to win a big screen HDTV.
Heineken Launches Triple Team Challenge
In celebration of basketball and music, Heineken USA is launching the Heineken Triple Team Challenge, a promotion which will feature 3-on-3 basketball tournaments in five major markets: New York, Chicago, Atlanta, Detroit and Los Angeles. Each tournament will feature the sounds of a cutting edge DJ and performances by national recording artists. A portion of the proceeds, raised through team registration fees, will be donated to charities in the local community.
The springtime promotion will offer consumers the chance to win a special Grand Prize as well as Heineken basketballs and CD's through an online sweepstakes. Contemporary and street-wise POS, including posters and counter cards, will support the promotion.
Kellogg & NHL To Run Joint Promotion
Kellogg Co. and the National Hockey League have announced a multi-year agreement that makes Kellogg’s(R) Frosted Flakes(R) the “Official Breakfast Cereal” of the NHL. The Kellogg’s Frosted Flakes/NHL Supercharged Challenge promotion will be conducted through three venues - “Supercharged” nights in select NHL team markets; Hockey Rules Ice and Inline Tour events (the NHL's series of youth hockey tournaments visiting 21 U.S. cities) and through the Internet. Winners from each of the three platforms will receive “The Ultimate NHL Cup Crazy Day” - a trip to the Stanley Cup Finals and their picture taken with the Stanley Cup.
The promotion will be supported with a strong retail presence. Kellogg is producing a hockey-themed Frosted Flakes cereal box featuring Tony the Tiger as a goalie, as well as NHL and hockey trivia.
Jordan Brand Featured In Mobile Truck Tour
Jordan, a division of Nike, has launched a mobile marketing campaign. A truck wrapped in graphics from Jordan’s current ad campaign, will visit college campuses, retail locations, sports venues and other recreation areas. Visitors to the Jordan Love Truck can look forward to athlete appearances, prizes and giveaways, and “Prove Your Love” contests.
The interior of the truck has been transformed into an exhibition gallery, featuring some of the major milestones for the Jordan brand. The Love Art Gallery features submissions from fans expressing their very own meaning of “Love”; there is a product display and an Air Jordan retrospective featuring all 18 shoes from the Air Jordan franchise.
The Jordan Love Truck was developed in association with Mobility Resource Associates (MRA), a St. clair Shores, MI-based mobile marketing firm.
Inflatable Nabisco Couch
This inflatable two person sofa provides stereo speakers which are built in. the sofa features the logos of many of the popular Nabisco brands and was used for promotion during the NASCAR season. The built in stereo speakers can be connected to any television, CD player, radio etc. Shown with the sofa is a popular food/beverage cooler with am/fm radio. For more information, contact Sterling Promotional Corp., 3010 Westchester Avenue, Purchase, NY 10577.
Bud Light Corral Display
This corrugated display has a foot print of 66" x 40" x 56" and is constructed of 80# litho mounted to 1 cp printed and flood coated b flute corrugate, and die cut. There is a 3 foot fence around the stacked product which surrounds the bull and the rider. The Bud Light 12-packs are stocked four cases high so that all that remains seen is the bull's hind legs and the cowboy on top. The display provides an impressive sight attracting the attention of passing consumers. The Bud Light Corral Display was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Rolling Rock Heinz Field Pittsburgh Steelers Mirror
In an effort to establish more of a regional connection and brand presence, along with a strong tie to professional sports, Latrobe Brewing Co. commissioned this Pittsburgh Steelers Mirror featuring artwork which commemorates the opening of the Steelers' new home, Heinz Field. These 18" x 24" mirrors feature a black half round frame, with custom screen printed and lithographic art. The Steelers/Heinz Field artwork is set on a background featuring a prominent shot of the Rolling Rock Label. The mirrors are achieving a high placement rate with their local market/sports ties. The Rolling Rock Heinz Field Pittsburgh Steelers Mirror was created by Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240.
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